Whenever I’m tasked with launching a new small business or helping an existing business increase sales, I sit down with the owner to develop a small business marketing plan. You might be surprised how many small businesses overlook the importance of creating a marketing plan, opting instead to thrust blindly into one advertising medium or…
How To
How to Start a Retail Affiliate Program in 2024
Affiliate programs are one retail marketing strategy you can tap into to drive awareness and sales. It’s essentially a win-win professional relationship: Affiliates promote your brand, and you only pay them when they’ve successfully made a referral. The benefit for retailers is that you don’t have to pay them until they’ve successfully done the job….
How to Create a Hiring Sign—Tips & Ideas for Small Businesses
Hiring signs are a quick and easy way to let people in your area know that you are looking for new employees. These are a good way to attract potential candidates from people who know your business—and it can even generate word-of-mouth referrals from there. Knowing how to create a hiring sign is important, as…
How Much Can I Rent My House For? (Calculations for Landlords)
Renting out a property, whether it’s your home or an investment property, is a powerful way to generate cash flow. An aggressive rule of thumb says rent should be about 1% of the property’s value. However, there are many factors that a smart investor will take into consideration, like market trends, amenities, seasonality, expenses, rent…
How to Sell on Etsy in 9 Simple Steps (2024)
Etsy is the premiere marketplace for artisans, studio artists, craft suppliers, designers, and more. Get started selling on Etsy’s marketplace with our expert guide.
Etsy is an ecommerce marketplace focused on handmade goods, vintage finds, and craft supplies. The most common types of products you’ll find on Etsy include jewelry, bags, clothing, home décor and furniture, toys, art, as well as craft supplies and tools. If this sounds like the right place for you to sell your wares, then…
How To Complete Form 1120S & Schedule K-1 (+Free Checklist)
Form 1120S is required annually of every S corporation (S-corp). The return includes a combination of financial information and questions the IRS will use to determine potential tax liabilities. We’ll cover how to enter the financial information and do an in-depth dive into the questions required on Schedule B. If you’re ready to fill out…
How to Implement Effective Sales Territory Management in 5 Steps
Sales territory management is the process of creating territories and assigning dedicated sales reps to each one. It involves segmenting customer and prospect data into regions or territories based on attributes such as location or industry, and then setting territory goals. Learning how to manage a sales territory effectively will promote even workload distribution, optimize…
Selling on Facebook Shops & Facebook Marketplace
With Facebook as the leading social platform for online purchases, it is an advantage for retailers to learn how to sell on Facebook on top of having an online store. To sell products on Facebook, you first need a dedicated Facebook page for your business (not your personal page). Next, either connect your ecommerce platform…