When creating a customer service strategy, the first step is to set goals and objectives or determine what you want to attain with your service efforts. The next step is to build and train your customer service team to equip them with the right knowledge and skills. Identifying your customer service touchpoints and choosing your…
How To
How To Record a Depreciation Journal Entry in 4 Easy Steps
Recording depreciation begins with choosing a depreciation method and ends with ensuring the total accumulated depreciation shown in your general ledger agrees with your end-of-year accumulated depreciation. It requires debiting depreciation expense and crediting accumulated depreciation, as shown in the journal entry below: However, knowing the journal entry syntax isn’t enough. Your primary concern should…
How to Create a Small Business Marketing Plan (+ Free Template)
Whenever I’m tasked with launching a new small business or helping an existing business increase sales, I sit down with the owner to develop a small business marketing plan. You might be surprised how many small businesses overlook the importance of creating a marketing plan, opting instead to thrust blindly into one advertising medium or…
How to Start a Retail Affiliate Program
Affiliate programs are one retail marketing strategy you can tap into to drive awareness and sales. It’s essentially a win-win professional relationship: Affiliates promote your brand, and you only pay them when they’ve successfully made a referral. The benefit for retailers is that you don’t have to pay them until they’ve successfully done the job….
How to Create a Hiring Sign—Tips & Ideas for Small Businesses
Hiring signs are a quick and easy way to let people in your area know that you are looking for new employees. These are a good way to attract potential candidates from people who know your business—and it can even generate word-of-mouth referrals from there. Knowing how to create a hiring sign is important, as…
How to Implement Effective Sales Territory Management in 5 Steps
Sales territory management is the process of creating territories and assigning dedicated sales reps to each one. It involves segmenting customer and prospect data into regions or territories based on attributes such as location or industry, and then setting territory goals. Learning how to manage a sales territory effectively will promote even workload distribution, optimize…
3 Steps on How to Screen Share on Video Meetings (With Tips & Photos)
Screen sharing is the process of remotely presenting your screen to others, allowing session participants to see your screen. It’s a great tool for meetings, training, tech support, and collaboration. If you’re looking to learn how to share a screen, you can do so in just three steps. First, you must log in or join…
How To Open a Business Bank Account for an LLC
The process of how to open a business bank account for an LLC involves forming a limited liability company (LLC) through your state’s secretary of state, getting an employer identification number (EIN), choosing a bank, then preparing your application documents. Following these steps helps you separate personal and business finances, which enables the limited liability…