A press release boilerplate gives a brief description of your company and key business information at the end of a press release. A boilerplate adds credibility to your press release so it’s more likely to get picked up by the media. A boilerplate is typically 100 words and is used for all press release types….
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How to Write a Grand Opening Press Release [+ Free Template]
A grand opening press release is a statement that generates media coverage as well as public awareness of your grand opening. A grand opening press release is typically 300 to 800 words and includes a compelling headline, event details, and contact information. If written correctly, it is a fantastic tool for promoting your grand opening….
How to Sell Books on Amazon Kindle Direct Publishing in 4 Steps
Anyone can sell books on Amazon Kindle Direct Publishing (KDP). Opening an Amazon KDP account, listing, and selling books on Amazon are all free—and you get paid each time a book sells. We’ll walk you through setting up an Amazon KDP account and show you how to sell books on Amazon in four simple steps….
How to Install & Use the Facebook Pixel Helper in 3 Steps
The Facebook Pixel Helper is a Chrome browser extension that serves as a Facebook Pixel troubleshooting tool. It checks that Facebook Pixels are embedded correctly and validates that they are active. It is a helpful tool for any Facebook advertiser using the pixel, as it ensures pixels are running, and if not, it provides information…
How to Create a Talent Pool in 5 Steps [+ Free Checklist]
![How to Create a Talent Pool in 5 Steps [+ Free Checklist]](https://fitsmallbusiness.com/wp-content/uploads/2018/09/How-to-Create-a-Talent-Pool-in-5-Steps-300x200.jpg)
A talent pool is a large group of highly skilled and qualified future job candidates able to fill open positions quickly. Having a talent pool saves your business from gaps in key staff. That ensures productivity, even as promotions or turnover occur. Here’s how to create your talent pool in five steps. is cloud-based recruiting…
How to Market a Product in 5 Steps
Product marketing starts with defining your target audience—consumers, businesses, or both—then researching the competition, identifying your outreach and sales channels, developing a product story, and finally, launching your plan. Our five-step guide shows you how to market a product effectively and within budget, plus keep sales momentum going post-launch. As an alternative to tackling this…
Employee Stock Purchase Plan: How ESPPs Work & Who They’re Right For
An employee stock purchase plan (ESPP) is a benefit plan, like a Roth 401(k), that allows employees to make after-tax deferral contributions that can be used to purchase shares in the company they work for. Using an ESPP, employees can typically buy shares at a discount that they can hold until retirement or sell. How…
Employee Stock Ownership Plan: How ESOPs Work & Who They’re Right For
An employee stock ownership plan (ESOP) is a qualified defined-contribution employee benefit plan that provides the employees of a business an ownership interest in that business. An ESOP is used by employers to either reward employees or as an exit strategy from business ownership. If owned by an ESOP, the business can receive great tax…
How to Run Effective Meetings in 10 Steps [+ Free Template]
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Effective meetings are important to your business to ensure that employees are aligned with your expectations and working efficiently. To run an effective meeting, you’ll need to plan ahead, know what you want to achieve, and create an agenda. Here are the steps to take to ensure effective meetings. These are broken down and grouped…
Maximize Your Tax Refund in 4 Easy Steps
Business tax deductions and credits will help you lower your tax bill. You might be familiar with the most common tax deductions, like wages paid to employees, business meals and advertising costs. However, you may not be as familiar with deductions for your home office, automobile and interest paid on business loans and credit cards….
How to Market a Bar in 5 Steps [+ Bar Promotion Ideas]
Bar marketing is the process of promoting your bar to your intended audience; effective bar marketing attracts customers and encourages brand loyalty. To market a bar effectively, create a culture and offer promotions that attract loyal patrons. Bar marketing also requires developing word-of-mouth and creating an online presence with social media and review sites, which…
How to Market on Facebook for Free in 5 Steps
Free Facebook marketing is a way to convert your business’s passive followers into engaged clients using online content. You can do this by optimizing your Facebook business page, attracting followers to like your business, and then pinning an offer or deal to the top of your page, sending users to your website or landing page….