Print on demand (PoD) allows small businesses to offer personalized products without the burdens of inventory management. It has been a game changer for entrepreneurs, particularly artists and creators, because they can turn their creations into merchandise and revenue-generating assets. Wondering about adding PoD to your entrepreneurial repertoire? This step-by-step guide will help you navigate…
How To
Should You Use AI to Write Product Descriptions?
Using AI-generated product descriptions is a relatively new approach but is gaining traction and popularity. Small businesses seeking to streamline their ecommerce operations and increase their online sales can definitely benefit from using AI tools for their product descriptions. But while using product description generators can be timesavers, it depends on how much, how often,…
10 Essential Email Marketing Metrics & How to Measure Them
Email marketing is an essential strategy in any small business’ marketing plan. It’s effective in any stage of the customer journey, from brand awareness to brand loyalty. One of the most important aspects of the email marketing process is measuring its effectiveness, which is done by keeping track of its metrics and analytics. Here, we…
How to Create a Sales Playbook in 9 Steps (+ Examples)
Creating a sales playbook requires you to define its purpose, provide a company and product overview, outline sales processes and goals, and specify your ideal audience. Once created, this simplified sales guide can help reps expedite their training and streamline their day-to-day activity. In this article, we explore sales playbook best practices, components, how to…
How To Create and Manage Projects in QuickBooks Online
Once project tracking is turned on in QuickBooks Online, you can create a new project and track it until it’s completed. You can then assign costs, such as expenses incurred and hourly costs worked by employees, and link invoices to the project. This allows you to monitor how much you spend and earn on that…
How to Fill Out Form 943—Instructions & Mailing Addresses
Form 943, the Employer’s Annual Federal Tax Return for Agricultural Employees, is a federal tax form used to report the amount of taxes withheld from an employee’s pay. Agricultural employers that have paid wages subject to FICA taxes or federal income tax withholding to one or more farm workers throughout the year must file Form…
7 Steps to an Effective Personal Selling Process
Personal selling involves direct communication via phone, email, or video conference, or in person between a sales rep and a prospect or potential customer. Salespeople must have an in-depth understanding of the personal selling process to handle objections quickly, build strong relationships, and reduce churn—which is when customers discontinue a service or opt not to…
How To Enter a Partial Payment in QuickBooks Online
You can enter a partial customer payment in QuickBooks Online using the Receive Payment form. This allows you to locate the outstanding invoice, enter the required details, such as the customer and the partial payment amount, and then apply the partial payment. Similarly, you can make partial payments to vendors using the Pay Bills screen….