Private label cosmetics are beauty products manufactured by one company and sold under another brand’s name. You can learn how to sell private label cosmetics profitably by finding the right supplier, developing a brand, and marketing your private label products. Small retailers can easily bring in several thousand dollars monthly selling private label cosmetics. Samples…
How To
How to Market a Product Effectively
Product marketing is the process of introducing and selling your goods to customers. Effective product marketing includes determining who your product is right for, finding the right pathways to get it to them, creating an appealing message, and continuing to use insights and smart planning to propel your product forward. In this article, we show…
Store Management: Managing a Retail Shop for Success
Store management is all the processes involved in running your store, including building your team, sourcing and managing inventory, driving sales, creating store policies and procedures, leading by example, and marketing your business. Effective retail shop management is one of the most important parts of ensuring your business’s success. Here, we will look at all…
How to Open a Juice Bar in 11 Steps
To open a juice bar or a storefront that serves fresh-squeezed juices and smoothies, you’ll need a prime location, savvy business plan, and juicing equipment. Average starting costs range between $20,000–$400,000, and average annual revenue is around $100,000–$600,000. Successful juice bars require hard work, creativity, and a passion for fresh foods. The most important 11…
What Is a Sales Funnel? A Small Business Guide
A sales funnel visualizes the stages of your sales process, showing the customer buying journey from awareness to purchase. The “funnel” shape reflects how if you add leads to the top of a funnel, the number decreases incrementally until only a small percentage that converts to customers reach the bottom of the funnel. In this…
How to Use Google Voice for Small Business Communications
Using Google Voice for business is quick and easy as long as you have a stable internet connection and a Google account. It works seamlessly across iOS and Android devices, a web browser, and even a desk phone. Core functionalities include unlimited domestic calls, text messaging, voicemail transcription, and an auto-attendant. In this walk-through, we…
How to Do Payroll Accounting: A Step-by-Step Guide for Employers
Payroll accounting is the recording and tracking of all payroll transactions. These transactions include paychecks distributed to employees, deductions and taxes withheld from employee paychecks, and employers’ share of benefit contributions and taxes. To get started, you’ll need to set up a chart of accounts and gather reports from your payroll system. Having the right…
How to Use Microsoft Teams Breakout Rooms
In Microsoft Teams, meeting organizers can split meeting attendees into smaller groups called breakout rooms. They are sub-meeting spaces for brainstorming, private side conversations, and small-group collaboration. In this article, we discuss how to use Microsoft Teams breakout rooms and explain the steps for managing participants, joining ongoing meetings, and making the most of this…