Having a website is essential for building brand presence online, and it’s easy and affordable to do. Simply choose a platform and host, get a domain, and choose a template. Next, customize your site, make it search-friendly, and launch it. Follow along to learn how to make a small business website step-by-step below. 1. Find…
How To
How to Set Up QuickBooks Payroll Direct Deposit in 4 Steps
The setup for QuickBooks Payroll direct deposit will require the input of your company’s basic information (such as business name, address, and employer identification number or EIN), your business bank account details, and your employees’ banking information (like account and routing numbers). In this guide, we’ll walk you through how to set up payroll direct…
How to Get a Commercial on TV for Your Business
Getting a commercial on TV is an effective way to get brand recognition and generate sales, especially for local businesses looking to reach location and demographic-based audiences. Even more so now, as you can target your audience with ads on local channels or through a wide range of interest-based streaming networks. Keep reading to learn…
How to Sell Private Label Cosmetics in 6 Steps
Private label cosmetics are beauty products manufactured by one company and sold under another brand’s name. You can learn how to sell private label cosmetics profitably by finding the right supplier, developing a brand, and marketing your private label products. Small retailers can easily bring in several thousand dollars monthly selling private label cosmetics. Samples…
How to Market a Product Effectively
Product marketing is the process of introducing and selling your goods to customers. Effective product marketing includes determining who your product is right for, finding the right pathways to get it to them, creating an appealing message, and continuing to use insights and smart planning to propel your product forward. In this article, we show…
Store Management: Managing a Retail Shop for Success
Store management is all the processes involved in running your store, including building your team, sourcing and managing inventory, driving sales, creating store policies and procedures, leading by example, and marketing your business. Effective retail shop management is one of the most important parts of ensuring your business’s success. Here, we will look at all…
How to Start a Ghost Kitchen in 13 Steps
Ghost kitchens, delivery-only restaurants that rely on third-party delivery platforms or other online ordering sites for sales, have become a major force in the food industry. They drive sales for food businesses and give customers more food variety. With no physical space for customers to dine, ghost kitchens have generally low overhead costs and are…
How to Create a Sales Plan in 10 Steps (+ Free Template)
Sales plans enable businesses to set measurable goals, identify resources, budget for sales activities, forecast sales, and monitor business progress. These all contribute to guiding the sales team toward the company’s overall strategy and goals. In this article, we explore how to create a sales plan, including details on creating an action plan for sales,…