Branding is crucial to growing your business in today’s ultra-competitive, digital-first world. Your audience won’t likely remember your business by its name alone. They’ll likely recognize it by its logo, its colors, or even its tagline. Think about it: what comes into your mind when you think of golden arches in an “M” shape? McDonald’s…
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11 Benefits of Customer Relationship Management (CRM) Systems
A customer relationship management (CRM) system provides organizations with centralized business data they can use to get insights and forecast future revenue. Businesses can also use it to optimize their processes to make their teams more productive and efficient. Plus, CRMs help businesses build targeted marketing campaigns and respond faster to customers. Find out more…
15 Professional Development Goal Ideas to Help Your Employees
Professional development goals are short-term and long-term objectives that help your employee develop the skills, knowledge, and talents needed to advance in their current or future career. Concrete actionable tasks, like taking a course, are ideal development goal ideas. However, a nebulous goal, like learning to defend one’s position without getting angry, is also feasible—as…
12 Traits of a Bad Employee & How to Address Them
Applicants tend to put their best foot forward until they get hired—but sometimes, that’s where it ends. While some are coachable, certain bad employee traits require more quick and stern actions, especially if these start hampering your team and business. Things like unreliability and poor time management may take a while to notice—but other traits…
10 Best Practices for Call Center Quality Assurance
Call center quality assurance (QA) is the process of monitoring and analyzing customer conversations to ensure that the services the business offers align with quality standards. Call center quality assurance best practices include specifying your evaluation criteria, determining who conducts phone call reviews, and performing root cause analysis. By closely supervising the team’s productivity and…
When To Hire a Bookkeeper for Your Growing Business + Best Options
Hiring a bookkeeper for a growing business is essential for maintaining financial health and organization as your company expands. It becomes necessary when financial tasks become too time-consuming or complex, accuracy becomes a concern, preparation for growth is needed, and tax compliance becomes challenging. Other considerations include when financial insights are required for decision-making, cash…
6 Online Shopping Trends Small Businesses Should Know in 2024
The ecommerce landscape for 2024 remains bright amid inflation, as nearly half (42%) of US consumers intend to spend more online over the next 12 months. The online shopping trends that will heavily influence purchasing decisions for 2024 are social commerce, conversational commerce, immersive shopping experiences, AI technology, data privacy, personalization, sustainability, and product value….
8 HR Outsourcing Trends in 2024: All You Need to Know
Outsourcing your HR processes used to be unheard of and considered an extravagance by most companies. As businesses become global, however, it has become a strategic move for companies that want to streamline their operations, reduce overhead, and tap into the global talent pool. Subsequently, business owners can focus more on growing their business knowing…