Is there a publicity stunt that has particularly stuck out in recent memory? By nature, publicity stunts are meant to be a little (or a lot) disruptive, extraordinary, and surprising. They’re meant to make audiences stop and really take notice. While they can be notoriously high-risk (and high-budget), the potential reward is a lot of…
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6 Best Accounting Books for Small Business Owners
While taking a crash course might be beneficial to small business owners who aren’t well-versed in accounting concepts, it often lacks the flexibility busy business owners need. To help, here are six small business accounting books that allow business owners to expand their knowledge at their own pace, providing valuable insights without the time constraints…
Squarespace Refresh: 10 Key Features for Your Business
Squarespace announced its 2024 Squarespace Refresh in September, aka the rollout of brand-new features to its (already very capable) platform. Squarespace’s new features include a bunch of handy new tools, most notably the integration of AI into its website builder (Squarespace’s entry into the AI game) that can significantly help grow your brand online. That’s…
11 Profitable Winter Business Ideas to Try This Season
Flowers don’t grow when winter approaches, but this doesn’t mean your revenue growth should slow. There are plenty of different jobs, trades, and gigs available for small business owners and entrepreneurs alike to consider in the colder seasons. To help you win customers and earn profits this upcoming winter, consider this list of 10 winter…
10 New Toast Products & Features in 2024
Toast is a leading point-of-sale (POS) system that often finds itself on many of our guides for the best restaurant systems. An affordable base price, industry-grade hardware, and highly intuitive software features set Toast apart from other POS competitors in the restaurant space. Another key aspect that keeps Toast in the lead is its consistent…
Top 21 Diversity Job Boards
Diversity job boards focus on specific demographics, such as women, race or ethnicity, veterans, LGBTQ+, older job seekers, candidates with disabilities, and those with a criminal record. For these reasons, among others, many businesses are turning to diversity job boards to expand their talent pool. In this guide, we’ve compiled a list of the 21…
18 Types of Emails for Small Business Marketing (+ Examples)
There are many different types of emails in marketing, each with its purpose. Some drive product sales, while others are only meant to promote brand awareness. All of them play a key role in your email marketing ecosystem. It’s all a matter of choosing the right email at the right time, because, as any email…
10 Best White Label Products to Sell
White label products are standard goods that have custom labeling. Essentially, you source the products from a supplier and then customize those products to match your branding. So, technically speaking, you could be selling the same product as other businesses—only under a different brand name and identity. White label products differ from private label products…