While Facebook has become more saturated with content, there are still plenty of ways to make your real estate Facebook posts stand out. Construct the perfect post using others as a model. We’ve gathered the top 25 real estate Facebook posts and tell you why they work to bring interest, leads, and increase engagement—so you can get an idea of what will work for your Facebook page.
Once you have an idea of what kind of content you’ll want featured on your page, you could either spend the time learning how to optimize each post to get the most interaction, or you could save your time and make your marketing dollars count by hiring digital marketing professionals like Hibu. It’s one of a select few official Facebook Marketing Partners, and they can create custom campaigns while also enhancing your online presence as a whole — leaving you time to focus on your business. Click here to reach a representative.
Here are tips to create engaging real estate Facebook pages and posts, as demonstrated by some of the top professionals in the industry:
1. Post About Your Listings
It’s the staple of great real estate to showcase your listings on Facebook posts. The wonderful thing about this particular post is that the team used a single flattering photo, and briefly listed the perks of the location as well as a bit of apartment history. The formula of a great photo, location perks, and property history is one that anyone can use to make their real estate Facebook posts better.
2. Highlight Other Neighborhood Businesses
Sharing information about neighborhood businesses has some unexpected perks. While it’s a wonderful thing to highlight the amenities of your community, it also tends to encourage a bit of reciprocity.
Sharing neighborhood businesses on your real estate Facebook posts often gets shared by that business and gains you further exposure to a new audience. Sharing your neighborhood hot spots is a very nice thing to do and highlights your neighborhood, and being nice often pays off. If you want further tips on local exposure, we offer free tips on how to get local press coverage.
3. Make Others Feel Like an Insider
The tricks of the trade are fascinating to a lot of people outside the real estate profession. It’s easy to think of something like “staging” as commonplace, but seeing the before and after in a Facebook post can seem like magic to someone who rarely gets to see those kinds of transformations.
Everyone likes to be “in on the secret,” and giving your audience a behind the scenes look at how staging happens—and the wow factor it can provide—is sharable fodder that makes you look like a rock star.
4. Have Fun
Halton Pardee + Partners may look casual, but they are the number one real estate team in Los Angeles and number four in the entire country, with over $632 million in transactions in 2017. Being big and successful doesn’t always mean posting all business all the time.
With a great Facebook page, you’ll frequently find that Halton Pardee + Partners post fun elements like you see above. Having a good time with your real estate Facebook posts both engages the reader and in this case, adds an element of relatability. Who doesn’t love cute pets?
5. Celebrate Your Clients
Where would real estate be without their great clients? A wonderful element to add to your real estate Facebook posts are celebrating client success in sales or purchase. Though you may deal with real estate every day, these large purchases are a milestone in many people’s lives.
The general public stumbling on your post certainly can appreciate the enthusiasm. An additional bonus of posting thrilled clients is that it makes you look like the agent that makes clients happy, which is exactly the impression you want.
6. Brag a Little
We all have the tendency to blush a little when receiving an award or doing something spectacular, but Facebook isn’t the place for that well-meaning modesty. In your online presence, people will only know what you tell them, so you want to be sure your achievements are showcased.
While no one likes someone too self-involved, it’s a wonderful idea to highlight your awards and accomplishments in your real estate Facebook posts. Lisa Lippman, highlighted in this post, was the number four agent in Manhattan and 14th in the nation—something to brag about!
7. Guide Customers Across Platforms
If you have a solid Facebook following now, a great tip is to use your posts to guide clients to other areas where you have a presence. Great real estate Facebook posts can get them not only engaged on Facebook, but get them to follow you on Instagram, on LinkedIn (as above), on Twitter, or even to subscribe to your newsletter via email.
The more your name is in front of potential clients when using various platforms, the more likely you are to be top of mind when they need real estate services. It’s why so many real estate agents use Facebook ads. If you don’t know how to set up a great Facebook ad campaign, check out our guide that shows you how to run ads and put yourself in front of a target audience to get more leads.
8. Keep Customers Informed
While you’ll have some new followers that join you on Facebook, you will definitely have some people who have been connected to you for years. Use real estate Facebook posts to keep your current clients informed on new looks, changes to your name, and any other pertinent information about your business so that they don’t pass on an opportunity to do business with you simply because they don’t recognize a new logo or name.
9. Show Off the Neighborhood
Showing off the neighborhood on Facebook makes existing residents feel proud and new ones eager to be a part of it. When planning your real estate Facebook posts, be sure to include great press on where you live, and truly highlight how fortunate future residents will be to join the community.
10. Give Customers Information
There is a lot of information out there that homebuyers want to know. What are the important things to consider if people want to purchase in your community? From historic home considerations to gated communities, there is always so much to talk about that gets readers interested to know more and position you as the expert in your real estate Facebook posts.
11. Recognize Others in Your Success
Charlie Attias consistently ranks in the top one percent of real estate nationwide, but is quick to share the competence of his team. If you’re a part of a team, be sure not just to promote yourself, but share the glory in your real estate Facebook posts. It helps your team grow and fuels your success.
12. Showcase Unique Features
While your properties might not have ceiling details that harken back to cathedrals, you might have certain unique features that really set that listing apart from others. Highlighting that gorgeous lap pool, rolling hills of acreage, or even the custom pizza oven in your real estate Facebook posts might get a lot more attention than you think.
13. Show Your Personal Side
With hundreds of millions of dollars in closed sales, Fredrik Eklund is an established killer in the industry, but happily floods his real estate Facebook posts with family when important events occur.
The birth of his children, anniversary dates with his husband, and other more intimate posts are all there to remind others that he’s got a soft side. Posts on family, pets and children remind followers that you are relatable and likely someone they would want to work with.
14. Get the Audience Involved
Using polls in your Facebook posts and asking questions of your followers are all ways to get them commenting, interacting, and invested. Some may return simply to see the results of your poll or the lively comments that ensue.
Corcoran does a fantastic job in their real estate Facebook posts overall, and is a wonderful model of a successful company that knows how to reach and engage potential clients. Using beautiful images and real listings in these polling posts are a smart move because they also get people looking at what you have to offer in an untraditional way.
15. Ask for Referrals
Pfaff, a new agent starting out her career, isn’t shy about asking for referrals. Although not flashy or image-intensive, this real estate Facebook post works because she likely is already connected to a network of friends and family through her account and is tapping this circle of influence for potential leads.
Everyone wants someone to work for them that is a go-getter and hungry in the industry. If Pfaff isn’t shy about asking for referrals, she likely isn’t shy in her negotiations or how she approaches getting you that next property. If you’re someone new to real estate and looking for leads, be sure you’re signed up for Zillow Premier Agent. It’s estimated that for every $1 put into Zillow’s Premier Agent, you get about $2.60 back in commissions.
16. Post Open Houses
This posts grabs your attention with color choice and lets their audience know what’s happening. Listing your open houses in your real estate Facebook posts is something people should be expecting, but using colors like this help it to stand out. We realize that such bold choices might not be for everyone, or be complementary to your brand, but it certainly caught our eye.
17. Be Inclusive
If you’re going to post on holidays, it’s important to be inclusive. Clients come from all backgrounds, and sometimes just the act of being included in a holiday post makes all the difference for that one person to feel you are someone they’d want to work with.
Pagan is a fantastic social media follow in the real estate world on many platforms. If you look under her name at the top of the post, you can see that this particular Facebook post is cross-posted to her Instagram account as well. Services like Hootsuite can help you post across platforms like this and make managing all your social accounts easier.
18. Let Your Audience Know What’s Coming
If you are an investor or someone living in a competitive area, accounts that post what’s not yet listed on the MLS are gold. The wonderful thing about real estate Facebook posts that let you know what’s coming is that they encourage people considering a purchase (or simply interested in real estate) to follow your account closely. Everyone wants to be in on the secret no one else knows about, and posts on upcoming listings make people feel like they are being given something exclusive.
19. Show What You’re Up To
People know that you do real estate, but they don’t always know the extent to which you do it. Fitzgerald highlights his involvement in a big project and in turn, this real estate Facebook post shows the scope of his expertise and makes him more attractive to potential clients. He’s excited, enthusiastic, competent, in demand, and appears to enjoy his work.
20. Showcase the Lifestyle
Why do you live near the coast? The ocean! While Malibu might be an hour away from his work in Los Angeles, Harandi sells the lifestyle of ideal California living by showing videos of getting out on the water and enjoying the gorgeous weather.
When you think about real estate Facebook posts in your market, what elements capture the lifestyle a buyer would love to experience? As every agent knows, purchasing a home is more than just signing for a structure—it’s buying a lifestyle.
21. Capitalize on Pop Culture References
Pop culture real estate references can make fun shareable Facebook posts. Brinton does a great job finding a reference many people understand as well as wrapping it into a self-disclosure and talking about how she got into fixer-uppers!
Celebrities are often buying and selling homes. Using these in your posts and relating it to something personal can make fun, shareable elements that give your followers something different in their Facebook feed.
22. Give Them a Wow Factor
If you have something in your listings that really makes you say “wow,” your real estate Facebook posts are the place to use it. Who wouldn’t love this 45-foot-long skylight made entirely of glass block? As well as possibly reaching the right buyer, outstanding features inspire conversation and get people excited. Showcase features people would show to friends, family, or simply have to comment on.
23. Don’t Just Focus on the Interior
Great real estate Facebook posts recognize that some of the most enjoyable features of a property can be the outdoor space. From a small garden terrace to expansive backyards, posting about these features and how to enjoy them can engage readers in almost any location.
24. Give Great Tips
With the advent of HGTV, people are interested in renovation and decor like never before. Those on the hunt for a home, selling, or updating might all be particularly interested in tips you have to offer. Knowing what the market is responding to, what’s hot, and what people are drawn to can get your real estate Facebook post likes, shares, and discussion.
25. Show Why Your Agency Is Special
Not only is the listing a jaw-dropper, it demonstrates the perks of hiring this agent without having to state it outright. Offering access to incredible places no one else gets to see is a pretty wonderful endorsement of what makes you the person to hire.
The Bottom Line
These Facebook posts are perfect to enhance engagement, and have your potential customers understand the value to having you on their team when searching for or selling a property. Whether you outsource your social work to Hibu, or structuring it yourself, we’ve got you covered. Check out our guide on Facebook for real estate agents to learn more about how to write great posts, generate leads, and even run some ads.