The online world has opened up countless opportunities for your business’ growth—the only hurdle is learning how to navigate and leverage these to your best benefit. To help you out, here are some of the most important digital marketing statistics for small businesses to give you better insight into the digital marketing industry and help…
Statistics
20 CCaaS Statistics for Small Business Owners
The latest contact center as a service (CCaaS) statistics show that the market is set to further expand at a compound annual growth rate (CAGR) of 19.1% from 2023 to 2030. As more customers adopt digital solutions to seek services from different industries, businesses accommodate the demand by embracing an omnichannel approach to customer service….
20 Social Media Marketing Statistics to Power Your Strategy
Social media marketing can be a tricky area to navigate—I know, I’ve been there. Many small businesses I’ve encountered are often in a rush to get on social media, viewing it as the young, hip, and dynamic platform to show off their businesses to the world. However, they are confronted by a laundry list of…
16 Critical Contact Center Market Trends
Contact centers manage customer interactions across multiple platforms, including phone, messaging, email, chat, and social media. As the technology rapidly evolves, we anticipate that artificial intelligence (AI), automation, and self-service functionality will dominate contact center market trends. In this article, we’ve compiled the most dominant contact center news and developments so you can better understand…
45 Email Marketing Statistics, Trends & Insights
Today, marketers are seeing a whole new wave of email trends centered on artificial intelligence (AI), interactive elements, and even user-generated content (UGC). From knowing what types of emails to send to using AI in email marketing, these eye-opening email marketing statistics show you how to improve your marketing strategy to keep up with the…
11 Key IVR Statistics to Know
An interactive voice response (IVR) is an automated phone system that uses prerecorded messages and text-to-speech technology—engaging callers without a live agent. Cloud infrastructure has increased the adoption of this technology, and natural language processing (NLP) has expanded how callers interact with computers over the phone. We analyzed the latest IVR statistics to understand its…
47 Website Statistics, Trends & Insights
Websites are crucial to ensuring your business’ success in today’s digital-first world. They help establish your branding, connect you with customers, and grow your sales. To help you build and operate an effective website, here are 47 essential website statistics for small businesses. General Website Statistics & Insights Building brand presence online is essential to…
How Much Do Small Businesses Pay in Taxes?
Self-employed small businesses—or sole proprietorships—must pay federal income tax, self-employment tax, and sometimes, additional Medicare tax on their Schedule C income. By studying various combinations of self-employment income and other income reported on the same return, we find that most small businesses have an effective tax rate between 14.13% and 37.00%. Self-employed taxpayers with wages…