When entrepreneurs start a new company, one of the first things they’ll have to consider is the kinds of advertising they’ll need to employ. Issues you might consider include how much you should spend, competitor advertising, and where to spend it. Small business advertising statistics can provide guidance and inspiration. Crafting a strategy to get…
Statistics
20 Chargeback Statistics to Know in 2024
A chargeback is the reversal of funds to a customer after they dispute a transaction. While chargebacks exist to protect consumers, they can mean penalties and potential revenue loss for merchants. Another growing concern is chargeback fraud, or when a cardholder makes an illegitimate chargeback claim on a purchase. In 2023, chargebacks and chargeback fraud…
33 Retail Theft & Shoplifting Statistics
Starting a retail business comes with a lot of opportunity—but also a lot of risk. One of those risks is shoplifting, or the act of stealing goods from a retail store without paying for them. It typically involves a person taking items from a store without the store’s knowledge or consent. Shoplifting is considered a…
32 B2B Sales Statistics You Must Know in 2024
A vast majority of small businesses are missing the benefits of AI-powered CRMs that can help increase productivity and sales. See how with these CRM statistics.
Business-to-business (B2B) sales involve selling products or services to other businesses, associations, or nonprofit organizations. To prepare for this environment using real-life insights, here are 32 B2B sales statistics you should know, plus their key takeaways. These include stats on sales processes and strategies, common lead generation practices, prospecting, sales technology, marketing, and training. Highlights…
29 Business Networking Statistics for New Opportunities (2024)
For 77.7% of business professionals, in-person conferences provide the best networking opportunities. Learn more about this topic by reading these business networking statistics.
Business networking helps you develop professional relationships that can generate referral sources, sales leads, partnerships, and career opportunities. Nowadays, networking is being shaped by several key trends, including the rise of virtual and hybrid events over purely traditional ones. This article offers 29 business networking statistics to help you explore how networking impacts your business…
16 Local Search Statistics Every Small Business Owner Should Know
In my first years as a marketer, I had very little idea of what local search engine optimization (SEO) was and its role in growing small businesses. After all, regular SEO strategies were enough to bring thousands of views and clicks to a website—how necessary would it be to bring in traffic specifically from local…
29 Actionable Sales Statistics for Small Business in 2024
Sales reps could be missing out on artificial intelligence (AI), which 85% of salespeople say makes sales prospecting efforts more effective. Working in the sales industry is a constantly evolving experience. You must adapt to the current technology landscape and changing buyer preferences. Data and sales facts taken from reps, prospects, and customers paint a…
40+ Business Blogging Statistics to Power Your Content Strategy
Blogging can boost your brand’s online presence, increase website traffic, and help generate more leads and sales—with the right strategy. The business blogging statistics below offer insights to inform your content marketing strategy and overall make it more effective. Keep reading for relevant statistics and insights on all things blogging, including content, search engine optimization…