Most businesses sending press releases hope for additional media coverage, but often fail to earn it due to common press release mistakes. This could be due to not offering a newsworthy angle, getting the distribution timing wrong, being too promotional, the press release being formatted or written poorly, or failing to include media. Keep reading…
Tip List
15 Cross-selling Tips & Techniques for Retailers
Cross-selling is motivating customers to buy additional products related to what they are already buying. The right cross-selling strategy can significantly increase sales and build customer loyalty. When cross-selling, ensure that your offer is relevant and provides more value to the customer. We outline 15 cross-selling tips and techniques in this article for ecommerce shops…
A Checklist for Your Small Business Internal Controls
Internal controls are important for all businesses, regardless of nature, size, and type. When I was at the university, we created an accounting manual for a local small business in the area. The main challenge that we encountered was creating a sound internal control system for a small business with three administrative employees who handle…
12 B2B Sales Lead Generation Ideas for Small Business
Business-to-business (B2B) leads require extensive nurturing before a prospect will convert into a client. To generate B2B leads for your sales funnel that are most likely to result in closed deals, you must also grow brand awareness in a way that builds trust. In this article, we explore 12 tactics to build a strong B2B…
20 Company Culture Ideas To Engage Employees & Drive Results
A thriving company culture that includes clear and concise policies, effective communication strategies, and fair and equal treatment can help employees feel engaged and appreciated. Check out these 20 company culture ideas, which go beyond basic compensation and benefits, that can make your small business a better place to work and, ultimately, more successful. 1….
5 Tips to Effectively Improve Customer Satisfaction
An easy way to ensure your team is providing a best-in-class customer experience is to quantify customer satisfaction using a metric known as CSAT. This metric helps you learn what aspects of your business attract or displease clients. Ways to measure and improve customer satisfaction include running CSAT surveys, opening up support channel options, improving…
10 Tips for Small Business Owners Buying a Home
As a small business owner, buying a home can be a challenging process. Some lenders may perceive business owners as having higher levels of risk compared to those with more traditional employment. At times, it can be much harder to prove stability of income. We’ve come up with 10 tips to help small business owners…
15 Smart Investment Strategies for Small Business Owners
As a small business owner, you should understand how to invest your capital wisely and how to diversify funds to attain financial stability in your personal life. Additionally, consider strategies such as how to invest in your company’s employees, an emergency fund for your business as well as to hire an accountant. We have 15…