Ecommerce marketing is the practice of driving brand awareness, traffic, sales, and conversions to your online store. For example, ecommerce businesses can create email marketing campaigns, build loyalty programs, collect customer reviews, and offer personalized recommendations as part of their marketing strategy. Creating an effective ecommerce marketing strategy is crucial to growing your online store….
Tip List
12 Invoice Examples: What To Include + Best Practices
We present 12 invoice examples that can inspire you to create a unique invoice to communicate with your customers clearly while further promoting your company. Having a well-designed invoice is an accounts receivable best practice that will encourage customers to pay on time. Besides being a request for payment, invoices can serve as promotional material…
11 Accounts Receivable Best Practices
Maintaining an effective accounts receivable (A/R) management system is important duty of the bookkeeper that can help your business grow even if you expose yourself to the risks of selling goods and services on account. Creating an efficient A/R management process can be made easier by following some well-established practices—and we’ll take a look at…
10 Vendor Onboarding Best Practices [+ Free Checklist]
We’ll provide you with 10 vendor onboarding best practices—from creating an onboarding plan and discussing business processes to sorting out required documents and documenting payment methods—that can help you design a smooth and productive onboarding process. We also have a free vendor onboarding checklist, as well as templates for vendor registration, credit card acceptance, and…
12 Expert-approved Business Credit Card Tips
Business credit cards are powerful tools for accessing business funding and building your business credit. However, when used irresponsibly, they can adversely affect your credit score and finances. Our business credit card tips can help you avoid the common credit card pitfalls so that you can take full advantage of the benefits of using your…
12 Key Trucking Company Bookkeeping Tips and Best Practices
Managing your trucking company’s books is one of the most essential activities that can be used to leverage its success. To assist you, we compiled 12 trucking bookkeeping tips and best practices, from understanding your business entity type and using a business credit card to reducing your day sales outstanding and selecting the right accounting…
8 Job Fair Tips for Employers [+ Free Checklist]
A job fair is a great opportunity to connect with multiple job seekers at once in a single location and can be a strategic addition to your hiring practices. Although each job fair is different, they all enable you to give information on job openings and hiring initiatives to potential candidates, casual job seekers, and…
13 Automotive Marketing Strategies to Attract Customers
Promoting your auto business can be easy and affordable using the automotive marketing strategies below. From digital strategies like social media and email to traditional tactics such as direct mail and coupon marketing, learn how to create a marketing mix to build brand awareness, attract customers, and increase sales and loyalty. 1. Build Trust With…