As a small business owner, you can use self-storage financing to purchase, build, or conduct improvements to self-storage units. Common sources for self-storage financing include loans from traditional banks, online lenders, loan brokers, hard money loans, and Small Business Administration (SBA) loans through the 7(a) and 504 loan programs. Getting self-storage financing usually involves an…
Ultimate Guide
Set Up Your Cash Wrap to Drive Sales in 5 Steps
Cash wraps, also known as cash wells and checkout counters, are the areas in stores housing point-of-sale (POS) systems or cash registers where customers pay for their merchandise. A well-designed cash wrap can significantly impact your retail success and drive your business by increasing customer and employee satisfaction, driving sales, and building your brand. No…
What Generational Marketing Is (+ Best Tactics for Each Gen)
Generational marketing refers to marketing strategies tailored to specific age groups, including the Silent Generation, Baby Boomers, Generation X, Generation Y, and Generation Z. By understanding the unique characteristics, values, and preferences of different generations, small businesses can tactically design campaigns to connect with their target audience better. Overview of Generational Marketing Generational marketing is…
Employment Reference Check: Guide for Small Businesses
An employment reference check refers to calls you make to at least two references (they may be personal or professional) where you ask about the candidate’s qualities, qualifications, and work habits. While most references that an applicant provides are biased in their favor, asking the right questions can help you uncover some red flags or…
Shopify Starter Plan: Review of Shopify’s $5/month Plan
Shopify Starter is the social selling option of Shopify, replacing its previous entry tier, Shopify Lite, which lets you embed Buy Now buttons on existing sites. At $5 a month, Shopify Starter is an excellent option for content creators and influencers who already have an established audience on their respective platforms. My Shopify Starter review…
Small Business Line of Credit: Rates, Requirements & Terms
A small business line of credit is a revolving credit line that allows you to draw funds only when you need them. This flexibility makes it a good option to consider for covering emergencies, temporary shortages in cash flow, and other short-term expenses. You can get rates that typically range from 6% to 15%. This…
SBA Community Advantage Loan: What It Is & How To Apply
The Small Business Administration (SBA) Community Advantage loan program offers funding to businesses in underserved markets, such as startups, veterans, and minority entrepreneurs. You can get up to $350,000 in funding and, such as other loans backed by the SBA, this loan can offer some of the most competitive rates available. SBA Community Advantage loan…
Ultimate Guide to Ecommerce Chatbots
Although the use of chatbots is still relatively new, ecommerce is quickly becoming the biggest customer of this new technology. So, exactly what are ecommerce chatbots? Simply put, an ecommerce chatbot is a type of artificial intelligence (AI) that simulates conversation with customers on an ecommerce site to answer questions, provide customer service, and facilitate…