Influencer marketing is one of today’s fastest-growing marketing strategies. You’ve likely encountered a few influencer campaigns yourself if you’re active on any social media platform, whether it’s a simple product endorsement on Instagram or a full-scale product collaboration with a TikTok creator. And with good reason: Influencer marketing has proven to be a low-cost, high-value…
Ultimate Guide
Identifying Toxic Employees and How to Deal With Them
Toxic employees disrupt team dynamics, lower productivity, and destroy company culture by spreading negativity and discontent. Their negative attitude and disruptive behavior can create a ripple effect that lowers morale, decreases employee engagement, and ultimately hampers business success. Identifying and addressing toxic employees in the workplace is crucial to maintaining a healthy work environment where…
What Is Per Diem — A Small Business Guide
The term “per diem” is derived from Latin and translates to “per day.” In the context of employment, it signifies a compensation structure where the employee is paid a fixed daily rate. Unlike traditional full-time or part-time employees who have ongoing employment relationships, per diem employees are hired to meet immediate and temporary demands. A…
SBA Express Loans: What They Are & How To Apply
SBA Express loans are government-backed loans issued by individual lenders and can provide up to $500,000 in funding, usually with a 10-year repayment term. Funding speeds are much faster compared to other types of loans backed by the Small Business Administration (SBA), typically around one month, and this is because lenders often have reduced documentation…
Texas Workers Compensation: Laws, Costs & Providers
Texas workers’ compensation laws are unique because they don’t require employers to have coverage. Businesses that do buy policies are covered for their obligations after a worker is injured, including the workers’ medical expenses, prescriptions, and partial weekly wages. Texas employers can expect to pay an average of 55 cents for every $100 of payroll…
What Is a Unique Selling Proposition? Definition, Examples & Templates
Your unique selling proposition (USP) explains why customers should choose your company, service, product, or brand over its competitors. Specifically, it’s a value, product, feature, or benefit of doing business with you that others don’t offer or can’t provide nearly as well as you. In this article, we explore different unique selling proposition examples, explain…
North Carolina Business Insurance: Types, Costs & Requirements
North Carolina has a strong economy, including a robust export economy, that consists primarily of small businesses with fewer than 19 employees. Business insurance in North Carolina plays a very important role in keeping its economy afloat by helping offset the financial loss a business faces when it has a claim. In North Carolina, workers’…
Ohio Small Business Insurance: Types, Cost & Requirements
The Buckeye State has a strong manufacturing and export sector that is comprised mostly of small business owners. Ohio small business insurance plays an important part in the state’s economy. Business owners are required to purchase workers’ compensation and commercial auto insurance, and the other important coverages to consider are general liability, professional liability, and…