Bulk email marketing (also called “mass email marketing”) is one of the oldest forms of digital marketing—mainly because it’s enduringly effective. If you open your inbox on any given day, you’ll likely find a dozen or so marketing emails, from newsletters to limited-offer coupons. That’s because emails remain a meaningful way to reach your audiences….
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What Is Vendor Managed Inventory? Pros, Cons & Examples
Vendor managed inventory, or VMI, is a collaborative strategy that differs from traditional supply chain models by bridging the gap between suppliers and retailers to make inventory management a shared responsibility. VMI can benefit both vendors and retailers if done correctly, but it requires careful setup and close communication. In this article, we’ll cover what…
Demand Forecasting: Models, Benefits, and How to Do It
Demand forecasting is a type of predictive analytics that helps you anticipate your upcoming consumer demand so you can make better supply chain, management, inventory, and budgeting decisions. Having an accurate understanding of your upcoming demand is incredibly important in retail as it determines your inventory quantities, the types of products you should stock, and…
Commercial General Liability Insurance Cost & Coverage 2024
Commercial general liability insurance coverage, or CGL coverage, protects businesses from financial losses due to third-party bodily injury, property damage, and personal advertising and reputational harm claims. A small business owner with a yearly revenue of around $200,000 can generally expect to pay $170 to $13,000 annually. The wide range reflects the inherent risks of…
What Is Talent Management & How to Apply It—Ultimate Guide
For HR professionals and small business owners, understanding talent management ensures that the right talent is in place to meet current and future business objectives. Effective talent management also enhances employee satisfaction and engagement. Therefore, having robust talent management strategies are essential for fostering a high-performance culture that aligns individual achievements with the company’s broader…
Pros and Cons of Crowdfunding a Business
Before proceeding with a crowdfunding campaign, it’s important to factor in the potential advantages and disadvantages to determine if it’s a suitable option to raise funds for your business. For businesses considering this route, we’ve put together a list of the pros and cons of crowdfunding to help you prepare for your campaign. Pros of…
What Product Qualified Leads (PQLs) Are & How to Use Them
Product qualified leads (PQLs) are warm leads with the highest likelihood of conversion among sales leads since they already recognize your product’s value. Minimum viable PQLs have tried or are currently using your product’s free version and are showing positive buying signals. When generating PQLs, salespeople must observe buying signals, like hitting a free product’s…
What Is Form 4797? (+Example)
Form 4797 is used to report sales of business property commonly referred to as section 1231 property. Section 1231 property includes assets used in your business, such as buildings, machinery, and equipment, but excludes assets held as investments or inventory. Determining the gain or loss on section 1231 property is straightforward. However, determining whether that…