POP and POS are two important transactional elements of every retail store. While the point-of-purchase is the point at which a shopper decides to buy an item, the point-of-sale is where they actually pay for that item. POP displays promote products and build awareness, while the POS system serves a virtual command center that can…
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CRM Analytics: Definition & Proven Benefits
Customer relationship management (CRM) analytics offer insights into areas like sales performance and customer service to show how a business is performing. Most CRMs offer automated analytics tools that helpfully aggregate data into meaningful reports instead of trying to sort through spreadsheets of cumulative data. Benefits of CRM Analytics Tracking The customer interaction data produced…
State Tax ID: What It Is & How To Get One
A state tax ID is given to a business by the state to use when filing state taxes. Generally, states require these IDs for any business that is registered as a legal entity (LLC or corporation) or has employees. To get a state tax ID number, visit your official state tax website or use an…
What Is an Additional Insured?
Additional insured endorsements are amendments to insurance policies that extend limited coverage to entities not already named on the policy. Typically, the additional insured is a person or organization that could benefit from the protections the policy offers like companies that hire contractors. As an additional insured, the hiring company is protected if the contractor…
What Is a Press Release & Examples
A press release is an approximately 500-word, fact-based written description of a company’s newsworthy announcement. It is issued to earn media interest in publishing the story before targeted audiences. It should offer an angle that’s of interest to target audiences, resources for journalists to tell a complete story, and a call to action to help…
Resume Screening in 5 Steps: The Ultimate Guide
Resume screening is the process of looking over a resume to search for information that corresponds to the requirements of a job opening. Resume screening as a function is being enhanced by artificial intelligence (AI) programming that can scan the resume document for keywords, and parse the results to create a searchable applicant profile. Knowing…
Call Screening: What It Is & How to Use It
The term “call screening” is a broad phrase that refers to a telephone call handling technology. It allows you to decide whether or not you want to answer a call, block it, transfer it, and so on based on who is calling. In the past, this was done using hardware like answering machines and later,…
Call Whisper: What It Is & How It Works
Call whisper is a telephony feature found with many voice-over-internet-protocol (VoIP) providers. It is a call screening technique that triggers an automated message identifying the source of the call before offering you the decision whether or not you’d like to pick up the phone. Call whisper can also help you to track your callers’ locations…
Registered Agent: What Is It & How To Get One
A registered agent (RA) is a business’s official contact to receive important documents—a summons, subpoena, or registration renewal. While every state requires a business to have a registered agent, regulations may differ. Several states allow the business to be its own RA, and others don’t. If you’d like to hire a company to serve as…
Withholding Tax Explained for Employers
Employers are required by law to withhold money from employee paychecks for income taxes. These are generally called withholding taxes and do not include the Social Security and Medicare (FICA) taxes employers are also responsible for withholding. This applies to salary and hourly employees, full- and part-time employees, but not contractors. To handle income tax…
Exemptions From Minimum Wage & Overtime Rules
Employers are legally required to pay a certain minimum wage to their employees, $7.25 an hour to comply with federal laws. In addition, employers need to pay overtime (at least 1.5% of the regular pay rate, or “time and a half”) for hours worked over 40 in a workweek. However, the Fair Labor Standards Act…
Workers’ Comp Penalties for Noncompliance
States that mandate employers carry workers’ compensation insurance—which is every state but Texas—penalize business owners who fail to comply with regulations. These workers’ comp penalties range from daily fines to jail time, depending on the offense and state law. Some even allow injured employees to sue for compensation if their employers don’t carry coverage. Perhaps…