Gamification is the use of gaming elements and mechanics within sales and marketing to boost customer engagement and create buying incentive. Within retail, gamification can be used to attract new customers, strengthen relationships with existing customers, enhance the shopping experience, and increase overall conversion rates and sales. Retailers can use gamification in-store (with tools such…
What is
What Is B2B Payment Processing? Definition, Methods & Trends
Business-to-business (B2B) payments are transactions between two companies, usually for the exchange of goods or services. They are often made through invoices and purchase orders and processed via check, ACH, or credit card. In this guide, we take a look at common terms, payment methods, challenges, and trends in B2B payment processing. Common B2B Payment…
What Is the 20% Pass Through Deduction (QBID) & Who Qualifies?
The qualifying business income deduction (QBID) lets pass-through entities take 20% off of their qualified business income (QBI); it essentially reduces the amount of QBI exposed to taxation. For the purpose of this deduction, QBI is the net amount of qualified income, gain, deduction, and loss from any qualified trade or business, including income from…
What AI Content Generation Is & 11 Ways to Use It
AI-generated content is any content generated by artificial intelligence (AI) technology. This can be in the form of text, images, video, audio, and code, and can be used for multiple purposes. AI content is created by AI tools receiving instructional prompts from a human user, scouring the internet for information on that prompt, and generating…
Payment Fraud: How to Protect Your Business
If you’ve lost money due to a chargeback, a fake invoice, or stolen credit cards, then you’re a victim of payment fraud. And you’re not alone. According to Sift’s Q1 2023 Digital Trust & Safety Index, fraudulent transactions cost businesses over $41 billion in 2022—a figure that is expected to increase by 17% in 2023….
The History of VoIP & Its Future
Voice-over-internet-protocol (VoIP) phone systems convert voice into digital signals, allowing you to make calls directly from mobile and compatible devices. They offer cost-effective communication solutions ideal for small businesses as they are scalable, feature-rich, and require little to no maintenance. In this guide, you will learn about the short history of VoIP phone systems, how…
Shift Differential Policy: Small Business Guide (+ Template)
A shift differential policy is a set of guidelines and rules for handling non-mandatory premium pay offered to eligible employees for working hours that deviate from the standard or regular work schedule. A strong policy outlines the details of how the pay is calculated, who is eligible to receive it, the specific shifts or time…
Contractors Insurance Cost & Coverage
Contractors insurance is a policy, or combination of policies, that protect your business from financial harm. This can come from damage or theft of your property or claims by others that during the course of your business, they were harmed or had property damaged. General liability and workers’ compensation are the most common policies. Contractor…