A predictive dialer software app is a solution that uses artificial intelligence (AI) and machine learning (ML) to predict agent availability and adjust dialing rates in real time. It calculates the average call length and places multiple calls just before a representative ends a call. Statistical algorithms estimate the average number of calls it takes…
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What Is an Ecommerce Platform? A Guide for Small Businesses
An ecommerce platform is a software solution that allows businesses to sell and consumers to securely buy products online. But it is also more than that—an ecommerce platform lets merchants manage and operate their businesses online, including organizing, marketing, selling, and shipping products. It also enables customers to find products, shop, pay, and manage their…
What Is Commercial Banking?
Commercial banking refers to the products and services designed to meet the financial needs of corporations, medium and large businesses, and government clients. Examples of commercial banking products include deposit accounts, commercial lending offerings, merchant services, and investment products. This contrasts with retail banking, which offers similar financial services to individual clients and the general…
What’s the Difference Between POP vs POS?
Point of purchase (POP) refers to any location within a shop or online store where the customer makes a purchasing decision. Point of sale (POS) refers to the location within a store where customers exchange payment for the products they want to buy. The point of sale is usually in the cash wrap area near…
Work From Home Dress Code: Tips & Benefits (+ Free Template)
A work from home (WFH) dress code policy standardizes the acceptable work attire for remote employees. Although it might seem irrelevant, you don’t want employees in their pajamas all day if they’re doing video calls with clients, prospects, and business leaders. Creating continuity and a level of professionalism keeps your team productive and focused, while…
6 Emotional Selling Techniques to Drive Buying Decisions
Emotional selling is a strategy that leverages customers’ feelings—rather than logic or the features of what’s being sold—to influence a purchasing decision. It’s used both in sales interactions and marketing materials to appeal to prospects and customers. This article explores six key emotions salespeople can trigger to entice customers to buy products and services. We…
What Brand Identity Is & How It Works (+ Examples)
In a nutshell, brand identity defines your brand to the public, and it’s the one thing that makes brands like Starbucks and McDonald’s stand the test of time. Unlike so many others, despite consumer and market changes, Starbucks stands out from other coffee shops that offer the same beverages. Brand identity is what has given…
On-Demand Pay: Everything You Should Know
On-demand pay, also known as earned wage access and instant pay, allows employees to access their wages as they earn them, rather than waiting until a regularly scheduled pay date. They can opt for daily pay or accumulate their earnings for a later payout. On-demand pay is not the same as a payroll advance. The…