Lead qualification helps you prioritize sales activities toward leads that are most likely to generate revenue. It’s done by establishing qualification criteria for scoring leads, then distributing top prospects accordingly. This creates a more efficient sales operation and increases lead-to-customer conversions. We will define what lead qualification is in more depth, explain how to qualify…
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What Is Cross-selling? Definition & Tips to Make It More Effective
Cross-selling is a sales tactic used to obtain more value from a deal or sales transaction. While commonly used for retail businesses, it can be applied to many industries in both the B2C and B2B markets. In this article, we explore cross-selling more in-depth and provide examples, tips, and script templates you can use to…
Blanket Mortgage: How It Works & When To Get One
A blanket mortgage allows a borrower to purchase or hold multiple properties under the same financing agreement. Properties held in a blanket loan can be sold without invoking the due-on-sale clause in the mortgage, which requires the loan to be paid in full when a property is sold. This allows you to use the proceeds…
What Is BANT & How to Use It to Identify Qualified Leads (+ Free Checklist)
The budget-authority-need-timeline framework, aka BANT, takes into account four major buying factors prospects consider when making a purchase. It’s a qualification strategy you can use to prioritize sales leads in order to identify those most worth immediately pursuing. Keep reading to learn more about what BANT is, how you can use it to find the…
8 HR Challenges & How You Can Meet Them
The COVID-19 pandemic has changed how we view work, bringing challenges—some new, some old but with a twist—to 2022. Here are the top human resources (HR) challenges for 2022 and some strategies to manage them. 1. Change Management In 2022, we’ll still be seeing the effects of the drastic worldwide changes brought about by the…
What Is a General Liability Audit?
A general liability audit is when your insurance agency reviews your risk exposure based on payroll, gross sales, and employees’ job duties. It’s a way to make sure that you have the proper amount of coverage and are paying the correct amount for general liability insurance. Why Insurers Audit General Liability Policies General liability policies…
How Much Does a Patent Cost? The Beginner’s Guide
A patent’s cost varies depending on its type, complexity, and if you hire an attorney. In general, you can expect the following costs to file a patent: USPTO fee (government): $50 to $700 Maintenance fee (renewal): $400 to $7,400 per year Patent lawyer (search and application): $1,000 to $10,000 Total patent cost: $1,500 to $15,000…
Registered Agent: What Is It & How To Get One
A registered agent (RA) is a business’s official contact to receive important documents—a summons, subpoena, or registration renewal. While every state requires a business to have a registered agent, regulations may differ. Several states allow the business to be its own RA, and others don’t. If you’d like to hire a company to serve as…