ZipRecruiter and LinkedIn are both recruitment platforms that employers and recruiters can use to find, hire, and connect with candidates. Each offers a suite of online solutions for posting jobs, promoting job ads, and managing applicants. ZipRecruiter is ideal for the mass posting of any job, while LinkedIn is a professional networking platform that makes it easy to connect with high-quality candidates that are a good fit for white-collar positions.
In this guide, we compared the two platforms in-depth to help you determine which recruitment software is best suited for your business. If you’re looking to find the right hiring solution quickly, consider our recommendations:
- ZipRecruiter: Best for growing companies with plans to scale and need a wide job posting reach to hire quickly
- LinkedIn: Best for businesses that want access to a large network of highly qualified professionals and a way to boost their employer brand
If you’re looking for recruiting software that lets you post unlimited jobs for free, then you may want to consider an alternative job board. With Indeed, you can post job listings and search resumes for free. It also offers reasonably-priced job advertising tools, enabling you to widen your job posting reach and quickly find qualified candidates for your open roles.
- Indeed: Best for budget-conscious companies hiring for common positions that they need to fill quickly
The Why Behind Our Recommendations for ZipRecruiter vs LinkedIn
As recruitment platforms, both ZipRecruiter and LinkedIn provide efficient solutions for sourcing candidates. For businesses looking to hire employees quickly, ZipRecruiter is an excellent choice. Aside from letting you post and advertise your open roles on its site, it distributes your job ads to more than 100 job boards. It also provides access to a database of over 25 million resumes.
ZipRecruiter Pros and Cons
|Intuitive interface; has a smart AI matching technology for finding qualified candidates||Limited free trial (four days); signing up for it requires a credit card|
|Offers customizable job templates||Pricey compared to similar software|
|One-click to reach 100+ job boards||Lacks a company page for clients|
LinkedIn offers a wide range of hiring solutions, which include job posting and applicant matching tools. You can also advertise jobs, and LinkedIn will place your open positions prominently across its platform, in emails, and mobile push notifications.
Unlike ZipRecruiter, LinkedIn allows you to create a company page to let job seekers know more about your business and work culture. This is ideal for companies that want to promote their employer brand to LinkedIn’s network of more than 600 million professionals.
LinkedIn Pros and Cons
|Offers comprehensive applicant management tools||Pricing isn’t transparent|
|Has a manageable pay-per-click pricing system on job posts||Subscribing to all its premium tools can be pricey for small businesses|
|Its professional network consists of both passive candidates and active jobseekers||The “Recruiter Lite” version lacks data migration and talent pipeline tools|
If you need help learning how to advertise your open position, check out our guide on how to post a job ad.
How We Evaluated ZipRecruiter vs LinkedIn
We evaluated ZipRecruiter vs LinkedIn based on these criteria:
- Price: We compared pricing structures to check whether or not each provider has transparent fees, free options, and reasonably priced plans for small businesses.
- Ease of use: Apart from offering online tools that are simple to learn, the best recruiting and job posting sites should be intuitive—making it easy for job seekers and employers to use.
- Job posting: We looked at both providers’ job posting functionalities, including their job advertising tools and reach.
- Job seekers: Having access to a platform that can attract job seekers is helpful. In addition to job posting tools, we looked at each providers’ employer branding solutions like a company page with custom content.
- User reviews: We evaluated customer reviews to find the best option for recruiters and job seekers alike.
ZipRecruiter vs LinkedIn Side-by-Side Comparison
Pay per post; starts at $249 for one reusable slot
The “Recruiter Lite” hiring tool costs $99.95/year);
its premium recruitment solutions are custom priced
requires credit card
One month for the Recruiter Lite plan; requires credit card
Included in monthly fees (pay-per-post pricing)
Creating job posts that appear on your LinkedIn company page is free; advertising jobs require separate fees
Job Ads Advertising
Available in premium tiers
Follows pay-per-click (PPC) pricing
Job Post Aggregation
Automatic (with one click); aggregates to more than 100+ job boards
Candidate Matching Tools
Limited candidate search features with Recruiter Lite;
robust search tools available in premium solutions
Resume Database Access
Included in higher tiers; available as a paid add-on for the basic plan
Free to access
LinkedIn’s searchable user profiles that contain basic candidate information typically found in resumes
If you’re looking for another recruiting solution to compare against ZipRecruiter, then you may want to check our ZipRecruiter vs Indeed guide. Similar to LinkedIn, Indeed also offers employer branding and job posting tools. However, Indeed is more reasonably priced, plus you can search unlimited resumes and post unlimited job listings for free.
ZipRecruiter vs LinkedIn: Which Is Better for Employers?
If you want your job postings to reach a wider audience, then ZipRecruiter is the right tool for you. It automatically distributes your job posts to more than 100+ job sites, including social media platforms like Facebook and Twitter.
While LinkedIn doesn’t aggregate your open jobs to several job boards, its job postings can reach professionals who are not actively looking for a job but may be interested in your company and the open position. Plus, it offers employer branding tools that enable you to promote your company, connect with job seekers, and engage potential candidates to apply to your open roles.
ZipRecruiter vs LinkedIn: Which Is Better for Job Seekers?
For job seekers, both ZipRecruiter and LinkedIn offer online tools that allow them to look for job opportunities based on their professional interests and location. The two platforms each have job alerts and one-click apply buttons for faster job applications, including mobile apps (for iOS and Android devices) that enable users to search for jobs and apply to open roles while on the go.
If you want access to premium job search tools to help you get hired quickly, consider LinkedIn’s paid Career plan. For $29.99 per month (when billed annually), you can check who viewed your profile in the last 90 days, see jobs where you are a top applicant, and directly message recruiters and job posters (up to three per month). In addition, you get interview preparation tools, applicant insights comparing you to other candidates, and online video courses that feature in-demand business, creative, and technology skills.
ZipRecruiter vs LinkedIn: Pricing
Not all of ZipRecruiter and LinkedIn’s pricing information are published on their websites, but you can contact their respective sales teams to ask for a quote. Both providers also don’t offer free plans, though they do provide free trials. With ZipRecruiter, you can use the platform free for four days, while LinkedIn provides a one-month free trial for clients interested to try its Recruiter Lite solution. Note, however, that both require a credit card.
For small to midsize businesses (SMBs), ZipRecruiter offers three monthly plans (Standard, Premium, and Pro) in which pricing is based on the level of job ad distribution and the number of reusable job slots you need. Fees start at $249 per month for a Standard tier with one reusable job post.
ZipRecruiter Plan Features
Distribution to 100+ Job Sites
Placements in Job Alert Emails
Resume Database Access
Available as a paid add-on
(fees start at $25 per for 20 views monthly)
Traffic Boost for Urgent and/or Hard-to-Fill Jobs
Send Candidate Data Directly to an External Applicant Tracking System (ATS)
ZipRecruiter also offers subscription options that are priced on a daily per-usage basis. The fees vary depending on the plan type, wherein standard subscribers are charged $16 per job post daily while premium subscribers pay $24 per job post, per day.
LinkedIn, on the other hand, offers several custom-priced talent solutions—from job posting and hiring tools to dynamic job ads and a company page. Under its hiring tools are the full-featured Linked Recruiter solution and its basic version, Recruiter Lite. While you have to contact LinkedIn to request a quote for its Recruiter solution, the fees for Recruiter Lite are published on its website. Its monthly- and annual-billed plans are priced at $119 per month and $99.95 per month, respectively.
LinkedIn Recruiter and Recruiter Lite Features
One seat per account
Talent Pipeline Tools*
LinkedIn “InMail” Messages
30 per month
150x the number of seats per account
Mass “InMail” Messaging
25 messages at once
Saved Search Result Alerts
10 per day
50 per day
*LinkedIn’s talent pipeline tools help you track and connect with your talent leads. It also lets you add tags, status, and custom fields to candidate profiles.
LinkedIn also offers a job posting solution (called LinkedIn Jobs) that has advertising tools that follow PPC pricing and a daily PPC budget. In addition, it has an ATS (named LinkedIn Talent Hub) that features both of the provider’s job posting and recruiting solutions to help you efficiently manage hiring processes.
For step-by-step help on posting jobs on the platform, check out our guide on how to post a job on LinkedIn.
ZipRecruiter vs LinkedIn: Company Page Features
LinkedIn has a company page (called LinkedIn Career Pages) that allows employers to share their open jobs, including information about their business and workplace culture. Available as a separate paid solution, this tool aims to attract and engage qualified candidates to apply to your job posts.
With ZipRecruiter, you don’t get a company page where you can showcase your employment brand. Its platform is focused mainly on creating and sharing job posts, including managing candidates.
ZipRecruiter vs LinkedIn: Job Posting and Job Advertising Tools
While both ZipRecruiter and LinkedIn offer job posting and job advertising tools, the former has a wider job ad reach than the latter. With a single click, ZipRecruiter distributes your open positions to more than 100 job boards (such as Recruit.net, Better Jobs, LiveCareer, JobHero, Adzuna, Hireable, and FlexJobs), including social media platforms. Plus, subscribing to one of its higher tiers provide you with either premium or maximum job ad placements.
With LinkedIn, although you can create job posts that appear on your company page for free, you have to pay PPC fees in order to promote your jobs. If you advertise your job posts, LinkedIn will promote it across its platform, in emails, and as mobile push notifications to its 600+ million members.
What’s great about LinkedIn’s job advertising tool though is that you can set daily budgets for your campaigns. With ZipRecruiter, you only get the said option if you subscribe to its enterprise plan for large businesses.
ZipRecruiter vs LinkedIn: Job Description Templates
In terms of the number of templates, ZipRecruiter has a larger library of job descriptions that you can use. LinkedIn has only 137 job templates, while ZipRecruiter offers more than 500 customizable job descriptions. With this many templates to choose from, employers and recruiters can easily create job postings for their open roles.
ZipRecruiter vs LinkedIn: Customizable Screening Questions
Screening questions make it easier for you to assess whether or not applicants who applied to your job posts meet your basic hiring requirements. Both ZipRecruiter and LinkedIn allow you to add screening questions to your job ads. LinkedIn even lets you incorporate skills assessments into job postings, while ZipRecruiter has a “deal-breaker question” feature in which it automatically hides candidates who didn’t answer the question or gave an incorrect response.
ZipRecruiter vs LinkedIn: Candidate Matching
Both ZipRecruiter and LinkedIn have smart applicant matching tools that recommend qualified candidates who meet your job post’s criteria. The two platforms also learn from your candidate ratings. LinkedIn recommends your job post to professionals within networks that have work credentials matching those of the candidates you rated. ZipRecruiter, on the other hand, sends a pre-written message asking candidates who match your open position to apply for the job.
ZipRecruiter vs LinkedIn: Resume Search
In terms of resume search, ZipRecruiter provides unlimited resume searches and previews. However, you have to subscribe to one of its premium plans to access its resume database of over 25 million resumes. If you have a Standard plan, you have to buy resume access credits (starts at $20 per month for 20 views).
As for LinkedIn, it technically doesn’t have a resume bank, but you can view a potential candidate’s professional background through the platform’s user profiles. These profiles contain information about the LinkedIn member’s work experience, professional skills, and educational background. You can use the platform’s search tools to find potential applicants, and then reach out to qualified candidates through its “InMail” messaging solution—provided that you subscribe to one of LinkedIn’s hiring solutions.
ZipRecruiter vs LinkedIn: Applicant Management
Both platforms provide online tools to help you manage and track applicants as they move through the recruitment pipeline. Each offers a dashboard where you can sort, review, and rate candidates. LinkedIn allows you to choose its Talent Hub solution since it comes with applicant tracking and job posting functionalities.
You can also integrate third-party ATSes to both LinkedIn and ZipRecruiter. Here are some of the two providers’ partner systems:
- ZipRecruiter: Bullhorn, Apploi, Pereless Systems, Greenhouse, ApplicantPro, Breezy, MightyRecruiter, JazzHR, Zoho Recruit, ClearCompany, and JobScore
- LinkedIn: Bullhorn, ClearCompany, Greenhouse, JobScore, iCIMS, JazzHR, JobDiva, SmartRecruiters, Workable, Avature, Dynamics ATS, ADP, and Workday
ZipRecruiter vs LinkedIn: Ease of Use and Customer Support
ZipRecruiter and LinkedIn both have platforms that are generally easy to use. The two also offer smart hiring tools that make posting jobs and finding qualified candidates easier tasks for employers and recruiters.
In terms of customer support, ZipRecruiter clients can contact customer service through live chat, via the phone, and by sending an email message through its website. It also has a knowledge base that contains FAQs and how-to guides.
LinkedIn, on the other hand, offers live chat support and a help center where you can either access useful guides or submit online queries. If you want to ask other LinkedIn clients questions about the platform, then you can visit its help forum.
ZipRecruiter vs LinkedIn: User Reviews
- ZipRecruiter: Job seekers and employers who posted online reviews on third-party sites (such as G2 and Capterra) like its user-friendly interface, adding that it enables them to efficiently find jobs and track applicants. On the other hand, some reviewers said that it is a bit pricier compared to similar solutions.
- LinkedIn: Most of the online feedback for LinkedIn’s talent solutions are positive, wherein users highlighted its candidate search tools and the quality of its talent network as its best features. Meanwhile, others complained about having experienced occasional system bugs and site crashes.
As with any company looking for efficient recruitment software to use, business owners have to consider several factors such as their budget, hiring needs, and talent acquisition strategies. For employers who want a job posting platform that automatically aggregates job ads to more than 100 job sites, ZipRecruiter is an ideal option for you. While its fees may not be the cheapest in the market, the provider offers several plans—some of which include pay-per-post options.
However, if you want to grow your employer brand and connect with a talent pool of more than 600 million professionals, then you may want to consider LinkedIn. Aside from its comprehensive suite of hiring solutions, you gain access to talent leads that may not be available in other job portals. Moreover, its “InMail” messaging tool lets you contact passive candidates whose professional skills and work experience fit your hiring requirements, encouraging them to apply to your open positions.