The moment customers step in to your shop, those first few seconds they take to look around their surroundings will decide whether they want to stay or not. This is why your retail store’s layout and design is a huge factor in getting those all important sales.
The good news is that you don’t need loads of money to invest in designing your store. Even a minimal budget, when used wisely, can bring out your store’s full potential. So if you’re looking to design your new store or redesign your current one, check out these ideas we gathered from experts.
Here are our top 15 retail store design ideas from the pros:
1. Grab Shoppers’ Attention with Digital Signage.
Signs have always been the best way to announce sales, deals, and other enticing promotions right in your store. Unfortunately, it can be expensive and time-consuming to design and print signs every time you have a new promotion. Mira is a plug-and-play digital signage software that makes it easy to announce sales, advertise events, or showcase new products on any TV screen for as little as $25/month per screen. Click here for a free demo.
2. Go Green With Your Walls or Window Displays.
Dayna Hairston, NCIDQ Certificated Interior Designer and Consultant, Dayziner LLC.
Incorporate “green” or “living walls” into the retail spaces at window displays, point of sale locations, and/or fixed merchandising areas. These unique feature areas provide a connection to nature and require no or low maintenance, depending on the product. Garden on The Wall is a great system that provides all natural preserved plants that require no water, misting, light or soil. Studies have shown that retail customers consider businesses that incorporate nature to be worthy of prices up to 25% higher.
3. Have Background Music Your Customers Will Love.
Daniela Pedroza, Account Coordinator, Green Room Media Center
When it comes to retail store design, it’s also important to consider music, volume, and how it will sound around the store and affect customers. Research has proven that background music has a direct effect on shopping behavior, so it is something business owners should always keep in mind. Bluetooth speakers are the ideal solution to creating a pleasant shopping environment for retail stores and small businesses.
4. Add QR Codes on Shelf Tags
Richard Graves, Founder & CEO, Phy
Putting a QR code on a product or on a shelf tag can connect customers to deep links into apps, launch chats, play videos, or even seamlessly transition an in-store shopper to an online e-commerce platform. By employing the humble URL, a QR code can even launch internet-of-things experiences like controlling connected machines and video monitors. And in an enterprise physical-to-mobile CMS, QR codes can deliver premium user experiences like personalization to a partner mobile wallet, previews of multiple websites from a single QR code, and even the ability to include NFC tags and Bluetooth beacons into the digital marketing mix.
This technology is made possible using sleek POS systems over traditional cash registers.
5. Have Customers Walk a Well-Thought Path.
Having a well-thought out path can make a more pleasant visit to your store because the traffic is controlled and will immediately give off a zen-like ambiance to your shop. This approach also ensures that your products get maximum exposure. Make sure to reward your customers with attention grabbing displays as they follow the path you set for them.
6. Paint an Accent Wall
Painting one side of your store to serve as an accent wall not only draws the eyes and attracts customers, it also makes your store look larger. Making an accent wall doesn’t always have to be painted, try putting bright colored or printed fabric or even wallpaper to achieve the same effect of a receding space. Match it with the rest of the store using neutral colors for furniture and floor.