25 TikTok Products to Sell in 2023

TikTok is the virality king, with the ability to spread people, places, and products like wildfire until they are ubiquitous and everyone knows and wants them. Here we will look at 25 of the top viral products on TikTok across three categories: home and tech, beauty and fashion, and snack and novelty items. You can sell these products in your store, letting TikTok do your marketing work.

To find the viral TikTok products on this list, we used data from the TikTok Creative Center coupled with trending products we’ve seen on our own For You Page feeds. Continue reading for our top finds, and view the video below to learn more about how to use the Creative Center to find your own product trends.

Home & Tech

TikTok became popular during the pandemic when people were cooped up at home and had too much time on their hands. In that context, tons of home and tech products went viral on the platform, causing them to fly off the shelves. Take a look at the top home and tech TikTok products to sell in your store below.

Pet Hair Roller

Typically selling price: $20–$25
Wholesale price: 35 cents–60 cents
Potential profit: $19–$24
TikTok impressions: 22k

For anyone who has a pet, you know that you are in a constant battle against pet hair. Thankfully, a trending TikTok product might save the day—the pet hair roller. Basically a giant lint roller, the pet hair roller is a great tool for removing pet hair and debris from furniture, upholstery, or your car. Not only that, but you don’t have to worry about sticky lint roller sheets or constantly replacing your roller. Simply remove the gathered hair from the container in the back of the device and use it again and again.

Electric Candle Lighter

Typical selling price: $8–$11
Wholesale price: $1–$2
Potential profit: $5–$10
TikTok impressions: 167k

Normal lighters run out of fuel and are hazardous for children and rigid and difficult to maneuver. With an electric lighter, however, the battery is rechargeable, there is no exposed flame, and the wand is flexible for operating in odd spaces. The sleek device was a hit on TikTok for creating a cool new way to light up your candles and incense, and it is an easy thing to add to your storefront, especially if you already sell candles.

Ice Maker

Typical selling price: $100–$400 (larger models go for up to $1,000)
Wholesale price: $40–$60
Potential profit: $40–$360
TikTok impressions: 16k

Another product that people have gone crazy for after seeing people make fancy coffee drinks at home on TikTok is ice makers, specifically ones that make pebble ice. With tons of models on the market in a variety of sizes and finishes, ice makers would be a great TikTok product to sell in your store.

Ninja Creami

Typical selling price: $200–$230
Wholesale price: Undisclosed; reach out to Ninja for more information
Potential profit: Undisclosed
TikTok impressions: 150k

A top-selling TikTok product that I fell victim to—the Ninja Creami. This at-home ice cream, smoothie bowl, and sorbet machine can take nearly any frozen liquid and turn it into a creamy delight. This tool is an initial investment, but there really is nothing like it, and people are selling them out right and left.

Upholstery Cleaners

Typical selling price: $120–$160
Wholesale price: $45–$80
Potential profit: $40–$115
TikTok impressions: 1.9k

As people spend more time at home in the wake of COVID-19, there is a larger market for home cleaning products. One that took off on TikTok and went viral is upholstery cleaners. These devices are perfect for your furniture and car, sucking out all the dirt and dust you can’t see with power washing technology. The most popular model you will find on TikTok is the Bissell Little Green, but there are tons of other great options that people also love.

Desk Vacuum

Typical selling price: $13
Wholesale price: $2
Potential profit: $11
TikTok impressions: 5.5k

In the same vein as the upholstery cleaner, people are working from home more and want a convenient way to keep their desks clean without having to pull out the vacuum. In comes the mini desk vacuum. This rechargeable, wireless device is perfect for removing dust and crumbs from your desk and is one of the most popular home cleaning devices that has come from TikTok.

Fridge Organizers

Typical selling price: $25 (set of 5 containers)
Wholesale price: 75 cents–$1.25
Potential profit: $22–$24
TikTok impressions: 67k

TikTok creators love to make every aspect of their homes picture-perfect, including their fridges. As fridge tours became a popular type of TikTok video, regular people began to look for the same products that these influencers were using to make their fridges neat and tidy. Clear, hard plastic containers that people could use to store drinks, snacks, and produce became top sellers on Amazon and other sites and would be a perfect product to add to your store.

Mirrored Alarm Clock

Typical selling price: $20
Wholesale price: $3–$5
Potential profit: $15–$17
TikTok impressions: 122k

It looks as sleek as an iPhone, is thin and cordless, and even has a mirrored background to match any space—what’s not to love about this alarm clock? The people of TikTok agree, making this swanky mirrored alarm clock go viral and become one the most popular nightstand accessories for men and women alike.

Decorative Spice Containers

Typical selling price: $25 (for set)
Wholesale price: $4–$5
Potential profit: $20–$21
TikTok impressions: 31k

Another viral product on TikTok is spice container sets. Typically, the containers are glass with wood tops and include simple white labels, as pictured above. There are also usually pre-printed labels for common spices as well as blank white ones.

Beauty & Fashion

Alongside home and tech, beauty and fashion products are some of the best TikTok products to sell. Here are some of the top-selling TikTok products in beauty and fashion:

Dermaplaning Razors

Typical selling price: $5 (per 3 razors)
Wholesale price: 20 cents–40 cents
Potential profit: $4
TikTok impressions: 122k

Dermaplaning is a treatment in which you remove the peach fuzz from your face. It is supposed to improve your skin and make skincare and makeup products work better on your skin. This was once a spa-only treatment, but TikTok popularized an at-home version of the treatment with these gentle facial razors.

Makeup Barrettes

Typical selling price: $7 (pack of 10 barrettes)
Wholesale price: 25 cents–60 cents
Potential profit: $6
TikTok impressions: 126k

One of the most popular types of TikToks you can watch would be “get ready with me (GRWM)” style videos. Typically, these look like influencers doing their hair and makeup and choosing an outfit for the day. There are millions of these kinds of videos out there, and one product you will see in almost all of them is makeup barrettes, like the ones pictured above.

These barrettes are special because they are designed to hold your hair back without creating dents. This means you can do your makeup without bangs or framing pieces making things complicated, and rest assured that your hairstyle will come out looking like it did before you pinned it back.

Heatless Curl Rods

Typical selling price: $10
Wholesale price: 75 cents–$1
Potential profit: $9
TikTok impressions: 230k

Brought on by the proliferation of the Dyson Airwrap, one of the bigger trends in haircare for 2023 is reducing the use of hot tools. With this in mind, TikTok stars began experimenting with heatless curling techniques. At first, they were using long socks, wrapping them into their hair, and sleeping with them pinned around their head so they could wake up with bouncy curls, sans heat. Then, the heatless curling rod took the place of the sock, providing people with a proper tool for creating heatless curls.

Pimple Patches

Typical selling price: $12
Wholesale price: 25 cents–75 cents
Potential profit: $11
TikTok impressions: 800k

People have started to demand more realistic content from TikTok creators, and with that has come a more honest discussion about skin problems, acne, and flare-ups. No longer are influencers completely airbrushing their blemishes; instead, they have started to call attention to them as a way of humanizing themselves to their audience. In came pimple patches, cute, medicated stickers that people place over their blemishes to dry them out and treat the infection.

As influencers began wearing pimple patches in their videos, they also became extremely popular with their viewers and have become a top-selling TikTok product.

Roll Brush Hair Dryer

Typical selling price: $50–$90
Wholesale price: $8–$12
Potential profit: $38–$82
TikTok impressions: 27k

Roll brush hair dryers let you dry and style your hair at the same time and can help users achieve the bouncy 90s style hair that is all the rage right now. This product went viral on TikTok as a more affordable alternative for the $600+ Dyson Airwrap, and tips and tricks for using roll brush hair dryers have become a top TikTok video category.

Sol De Janeiro Mist

Typical selling price: $25 (per 3 oz. bottle)
Wholesale price: Undisclosed; reach out to Sol de Janeiro’s sales rep for more information
Potential profit: Undisclosed
TikTok impressions: 302k

There is an entire corner of TikTok devoted to perfumes and smelling good at all times, popularly known as perfume-tok. One of the products that blew up on perfume-tok and infiltrated nearly every category in beauty on the video platform was the Sol De Janeiro body mists. These affordable mists were sold out everywhere for months, and people continue to swear by them and buy them over and over—a perfect TikTok product to add to your store.

Hair Wax Stick

Typical selling price: $5
Wholesale price: 75 cents–$2
Potential profit: $3–$4
TikTok impressions: 130k

Popularized by the Kardashians and supermodels, the slick back bun has become a staple hairstyle for every girl interested in pop culture and fashion (or hiding dirty hair). While the look used to be unattainable without lathering your hair with mousse, it has become easy to do with the introduction of the hair wax stick. The specific product above went viral on TikTok as celebrity stylists revealed it as their go-to product for creating a slicked look, and people realized they could afford it and it was easy to use.

Cross-waist Leggings

Typical selling price: $25
Wholesale price: $10
Potential profit: $15
TikTok impressions: 126k

As working from home and dressing more casually became the norm back in 2020, people began accumulating tons of athleisure wear and sweatsuits. One of the most popular athleisure styles that went viral on TikTok for making people’s waists look “snatched” was the crossover leggings. The crisscross shape of the waistband is designed to create the illusion of a smaller waistline, and many even include ruching on the butt to make it look larger.

Snack & Novelty Items

While beauty and home are the biggest categories for viral products on TikTok, there are also a number of other great products that fall outside of those major categories. Take a look below:

Kewpie Mayo

Typical selling price: $9 (per bottle)
Wholesale price: $1–$3
Potential profit: $6–$8
TikTok impressions: 420k

One of the more unlikely viral TikTok products that took hold of the app was Kewpie mayo, a Japanese mayonnaise with a slightly more umami flavor than its Hellman’s counterpart. Sold out almost immediately from physical stores and almost impossible to find online without a major price tag, this product is liquid gold and can be found in tons of fridges across the world. Plus, with the demand, the markup on this product and the price people are willing to pay is great for margins.

Insulated Straw Cups

Typical Selling Price: $15–$35
Wholesale price: $1–$4
Potential profit: $11–$34
TikTok impressions: 170k

Hydrate in style with insulated straw cups. Made popular on TikTok because they keep water cold and the straw makes you drink more than you think, insulated straw cups are a great TikTok product to sell. People seem to always have a reason for another water bottle, and there are tons of sizes and designs you can choose from!

Portable Cereal Cup

Typical Selling Price: $30
Wholesale price: $1–$3
Potential profit: $27–$29
TikTok impressions: 17k

Made popular by Asian influencers who had been using the contraption for years, portable cereal cups have become incredibly popular among commuters, students, and school lunches/breakfasts. The design of the cup means you can keep your cereal and milk separate until you release the cereal into the liquid and are ready to enjoy. There are tons of colors and designs to choose from, and they make a great addition to most stores.

Portable Blender Cup

Typical selling price: $30
Wholesale price: $6–$8
Potential profit: $22–$24
TikTok impressions: 26k

Another Asian product that became popular via TikTok is the portable blender. With this device, you can pack the contents of your smoothie and then blend it up only when you need it with the small motor at the base of the cup. The contraption is lightweight and perfect for on-the-go, health-conscious people.

Cleaning Gel

Typical selling price: $6 (per container)
Wholesale price: 25 cents
Potential profit: $5.75
TikTok impressions: 19k

Cleaning and dusting hard-to-reach crevices in your car or home is almost impossible. Trust me, I am a clean freak. But, with the cleaning gel product pictured above, you can get into those tight spots and pull out all the grime and crumbs that are wedged inside. Popularized on “cleaning Tok,” cleaning gel is a top-selling TikTok product that is a great addition to any cleaning arsenal.

Selfie Phone Ring Light

Typical selling price: $20–$35
Wholesale price: 80 cents
Potential profit: $19–$34
TikTok impressions: 33k

First there was the ring light, and now there is the selfie ring light. This miniature version of the tripod light was popularized by TikTok sensation Alix Earle. It attaches to your phone and creates perfect studio-like lighting for all of your pictures—perfect for influencers and normies alike. The product was sold out everywhere for months, and people are still looking for them.

Weighted Blankets

Typical selling price: $35
Wholesale price: $7–$10
Potential profit: $25–$28
TikTok impressions: 302k

While this product is not new and had a burst of popularity in the early 2010s, the weighted blanket was repopularized over the past few years as TikTok influencers began to use and advertise them. Often lauded for their calming effects, weighted blankets are just what they sound like they are—blankets with evenly distributed weights. Essentially, weighted blankets take the idea of a security blanket to the next level and would be a great TikTok product to sell.

Bluetooth Sleeping Mask

Typical selling price: $25
Wholesale price: $5–$7
Potential profit: $18–$20
TikTok impressions: 1.4k

One of the most recent TikTok crazes is the Bluetooth sleeping mask. Like other sleeping masks, this one will block out light. But, what makes the Bluetooth sleeping mask special is its ability to connect with your phone so that you can play music or white noise to help block out outside noises as well.

Where to Find TikTok Products to Sell?

So, you want to add top-selling TikTok products to your store, but you’re not sure where to find them. Don’t worry, sourcing viral TikTok products is not as difficult as you might think. Here are a few places you can look:

• Alibaba: This is the largest business-to-business (B2B) online marketplace for a wide variety of products and vetted member suppliers. Most suppliers are from Asia, so you can find incredible prices, but be sure to check on ship times.
• Trade shows: If you want to see products in person before you buy, attend a retail trade show. There are lots to choose from, so check out our guide to the best retail trade shows for our breakdown of the top trade shows for the year and what types of products are at each one.
• Wholesale directories: In addition to online marketplaces like Alibaba, you can also show B2B via wholesale. For more on how to buy wholesale, check out our guide on finding wholesale providers.

Frequently Asked Questions (FAQs) on TikTok Products to Sell

Click through the questions below to get answers to some of your most-asked TikTok product questions.

Does TikTok allow selling products?

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What products can I sell on TikTok?

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How do I find products to sell on TikTok?

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Bottom Line

TikTok, as with most social platforms, is a hub for creating viral products, and shopping is becoming a bigger and bigger emphasis on the platform. Our guide walks you through some of the top TikTok products to sell in 2023. But, there is always something new taking the app by storm, so keep your eyes peeled for trending products and watch as they fly off your shelves.