Landing pages are single web pages with offers or content upgrades designed to collect user information and generate leads. Businesses interested in using landing pages should focus on well-placed text, clean design, and strong CTAs to ensure high conversions. To help, we searched the web for the best landing page examples.
Here are the 20 best landing page examples to help you design your own for your business website.
Why it’s effective: Airtable’s landing page covers all bases from a headline that reminds the user of the benefit to a short explanation of benefits and a clear CTA. It utilizes a clean yet whimsical design with a primarily white background, black text, and a colorful illustration.
Why it’s effective: Hootsuite’s landing page is a good example of using limited time to provoke a sense of urgency and drive more conversions. It also includes two primary CTA buttons to give users options based on what they were looking for. This doesn’t necessarily help increase conversions, but it can reduce page bounces by giving users more control of how they navigate beyond the landing page.
Why it’s effective: Taboola’s landing page is great because it uses a clear CTA that states the benefit or reason to click the CTA. By using a CTA that states the benefit of what a user will get by converting, opposed to calling users to simply “Register” or “Sign up,” it makes it more likely that a user will convert.
Why it’s effective: This straightforward and no-frills landing page is effective because it provides an offer of value to its target audience. The landing page’s copy is aspirational and offers the idea that by clicking the CTA, anyone can achieve the same goal the message provides.
Why it’s effective: JustWorks’ landing page is simple yet effective. A bold headline is backed by images on the left-hand side to illustrate the product, and the CTA requires only three fields to get started. Reducing the number of fields in the submission form helps increase conversions because it doesn’t feel like as much work for the user to acquire your offer. It also reduces the dangers associated with security breaches, as less information is shared via the form.
Why it’s effective: Bench’s landing page is effective because its headline clearly defines why the reader would want to use its product. It not only states what exactly it does but also why a business would choose it. Its CTA button supports its headline by giving users a free trial, which does not require a credit card, decreasing a user’s barrier to entry.
Why it’s effective: ThriveHive is a unique landing page example because the CTA gives a user a free test drive of its service without asking the user to register. The CTA showcases a clear benefit as it tells the reader exactly what they get if they click. The headline also makes a compelling statement that would be attractive to any business. Using a metric of success in the headline strengthens its claim, helping to increase conversions.
Why it’s effective: SpyFu’s landing page is another one that gives users the ability to test drive its service via a CTA field. Showing users how your service works first-hand before requiring them to signup is a good way to sell users on what you offer. Its landing page also provides testimonials and reviews at the bottom, supporting its value and increasing sales further.
Why it’s effective: This landing page example by Asana puts the CTA front and center, with a headline that highlights the benefit of using its product. Placing the CTA in the top center of the screen can help increase conversion because it leads with the CTA, rather than finishing with it. This CTA placement is best for those who do not need to explain its product or service in depth and, thus, can use sales information upfront.
Why it’s effective: Wix’s landing page is a great example of a clean and visually pleasing landing page. It shows an image of a website, illustrating its main product offering with a concise header and an actionable CTA. It is a good example of a landing page that uses minimal copy while directly promoting Wix’s service.
Why it’s effective: University Tutor’s landing page is effective because it uses a scrolling submission form, which takes only one piece of user information at a time. This reduces the perceived number of inputs. It also helps instill a sense of investment in the user; they are less likely to stop adding information if they’ve already invested the time in inputting information on a couple of fields.
Why it’s effective: This landing page example is a good one for businesses with multiple locations as it includes a map to show users where you are in relation to surrounding neighborhoods. This can help reaffirm that your business is a good choice for those nearby.
Why it’s effective: This landing page example is effective because it gives two valuable calls-to-action. Each CTA is actionable and is geared toward increasing membership sign-ups. However, each is designed for users in different buying stages. The first CTA is for those wanting to become a member, and the second is for those interested in trying a Fitt gym. The contrasting and bright-colored CTA buttons also help draw the user’s eye into the CTA; this is aided by a dark background and simple page design.
Why it’s effective: Winc’s landing page combines relevant images with concise messaging to create an effective landing page that converts. The headline uses only three words, with a one-line supporting sentence and a CTA button in a bright, bold color. This landing page takes the “less is more” approach while utilizing eye-catching colors to increase conversions effectively.
Why it’s effective: This landing page from Master Class is unique; it is very informational, but the text does not take up a great deal of space. This is in part due to using a video as the primary media type, which can provide information not included in the text, and breaking out the text into bite-sized portions at the bottom. The CTA button is in red, making it stand out from the dark background while white text used on the contrasting black background makes it pop.
Why it’s effective: Playology’s landing page serves to provide intriguing research-backed information to help lead users through the sales journey before shopping its product catalog. Unlike most e-commerce landing pages, Playology’s doesn’t just push people to its shopping pages. Instead, it offers evidence of why its products are superior, leading to warmer leads and more sales.
Why it’s effective: This landing page from Boston Harbor Cruises is simple and straightforward. The headline directly states what the cruise is, with an actionable CTA that lets users book their cruise quickly. Also, the idyllic background image aligns with the service being advertised, helping to drive conversions.
Why it’s effective: This landing page by Soothe gives users what they want: a straightforward way to book a massage. Using an online booking platform is a great way for businesses that take appointments to generate sales. This design is so straightforward and uncluttered that it leaves the user with one main option: to follow the central CTA. This design isn’t only for spas, either, as it is ideal for any business that uses a booking or appointment scheduling like hair salons, medical practices, fitness studios, and home service companies.
Why it’s effective: Modsy’s landing page incorporates a good balance between text and imagery. Despite including a fair amount of text, it doesn’t feel text-heavy, and the overall design is clean. The CTA gives users the ability to start using the product right away without enduring time-consuming registration, increasing conversions.
Why it’s effective: This landing page by Oasis Hair Salon uses its accolades as its main selling point, which is an effective method — especially for those in highly competitive industries. It includes the badges of the awards it has won, giving credibility to the headline stating it is number one. Businesses frequently claim to be the best; however, by backing its statement with awards, it not only appears to be the best but also authentic and honest.
Tools for Creating the Best Landing Pages
Landing page tools help you build better landing pages quickly through professional image and video creation, page testing, and design optimization. The landing page tools below are some of the best available and are affordable for small businesses seeking to build successful advertising and marketing funnels.
Here are the top landing page tools:
- Leadpages: This landing page creator tool with dozens of templates helps you create professional-looking landing pages easily; pricing starts at $25 per month for an annual subscription
- Instapage: Another landing page creator tool with templates and built-in A/B testing, Instapage pricing starts at $99 per month for an annual subscription plan
- Freshmarketer: An all-in-one conversion rate optimization tool with split-testing features to help optimize landing pages, Freshmarketer offers a free forever plan for those with 10,000 or fewer monthly website visitors
- Canva: Canva is a drag-and-drop graphic design platform with templates for everything from social media posts to flyers; Canva is free to use, with the option to buy the rights to use stock photos and graphics
- Crazy Egg: A heatmap software tool, Crazy Egg is used for discovering which areas of your landing page users engage with most frequently, helping to optimize them better; the basic plan starts at $29 per month, which provides up to 30,000 tracked page views
“It is absolutely crucial that you optimize for mobile first. When you design your landing page for your ads, make sure you optimize it for mobile. About 85 percent of our visitors on our landing pages visit us from mobile.”
― Jacob Dahl, Chief Marketing Officer, TimeOn
Frequently Asked Questions (FAQs)
Should I Optimize Landing Pages?
Landing pages need to be optimized to ensure your landing page is effective. Learn how to optimize your landing page in our article on building and optimizing landing pages.
Do I Need a Separate Mobile Landing Page?
If you are displaying ads on mobile, then you will want to create landing pages specifically designed for mobile devices. The reason is that mobile and desktop screens are different sizes and each device is used differently. Learn how mobile landing pages are designed differently and how to build one in our article on mobile landing pages.
What is a Good Landing Page Conversion Rate?
Anything above 5% is typically considered a good landing page conversion rate, but some of the best landing pages see conversion rates of 10% or more. For perspective, WordStream found that the average landing page conversion rate is just 2.35%. Keep in mind this varies from industry to industry, and you always want to be working toward improving your conversation rate.
How Do I Make a Facebook Landing Page?
If you are advertising on Facebook, you will need to create a unique landing page for your Facebook ads. The reason for this is because Facebook has its own set of requirements and policies for advertisers, which is different from other platforms like Google Ads. Find out how to create a Facebook landing page that converts.
The Bottom Line – Best Landing Pages
Landing page examples are a good way of getting landing page design inspiration and ideas. A great landing page will increase your conversion rate and your overall return on ad spend. The best landing page examples are those that match a business’s marketing goals, are clean in design, and use a strong CTA. Every business advertising online should use be actively working to improve its landing pages to increases sales.
If you don’t have the time to build your own landing page, a great way to get high-quality and effective landing pages is by using a landing page builder, such as Leadpages. When you sign up with Leadpages, you will find all types of templates that can be customized easily to suit any business and advertising goal. Click below to start your free 14-day trial.