Landing pages are single web pages with offers or content upgrades designed to collect user information and generate leads. Businesses interested in using landing pages should focus on well-placed text, clean design, and strong calls-to-action (CTAs) to ensure high conversions. To help, we searched the web for the best landing page examples.
Here are the 20 best landing page examples to help you design yours.
Why it’s effective: Airtable’s landing page covers everything a landing page should from a headline that reminds the user of the benefit to a short explanation of benefits and a clear CTA. It utilizes a clean yet whimsical design with a crisp white background in contrast to its bold, black text, and colorful illustration.
Why it’s effective: Hootsuite provides a good example of how a landing page can be designed to incorporate a lot of visual information without appearing cluttered. It uses the computer and phone screens to illustrate its product in action, serving to show users what they will get by following its CTA to get started. It also uses limited text, with one simple line with a powerful message. It backs this message with social proof by sharing that it has millions of users.
Why it’s effective: Taboola’s landing page is a great landing example of using direct messages to sell itself. By simply saying what the product does, it reinforces the reason why someone visiting the page would want to click one of its two CTA buttons to either go ahead and try it now or learn more about it. This helps lead visitors to the page through Taboola’s sales funnel, driving them closer to purchasing the product before ever coming in contact with its sales team.
Why it’s effective: What you can’t see from the screenshot of this landing page is that it has a video background that scrolls to show its different services in a fun and appealing way. It uses a simple and straightforward message that is in line with its brand, given that it’s a fitness center owned by Floyd Mayweather, a 26-time championship boxer. On top of that, it also includes a high-value offer to try a class for free, which gets people in the door and sold on their services.
Why it’s effective: Zenefits is a human resource software system with a clever approach to its landing page. While the text and visuals on many landing pages match the business without matching each other, Zenefits’ image supports its message that its software saves you time by showing a man sitting in a chair casually as if he’s not stressed about work. Its message says it saves you time. Meanwhile, its landing page demonstrates visually that it makes your life easier.
Why it’s effective: Bench’s landing page is effective because its headline clearly defines why the reader would want to use its product. It not only states exactly what it does but also why a business would choose it. The CTA button supports the landing page’s headline by encouraging users to sign up for a free trial, which does not require a credit card, decreasing a user’s barrier to entry.
Why it’s effective: ThriveHive is a unique landing page example because the CTA gives a user a free test drive of its service without asking the user to register. The CTA showcases a clear and ultra-concise benefit as it tells the reader exactly what they get if they click. The headline also makes a compelling statement that would be attractive to any business. Using a metric of success in the headline strengthens its claim, helping to increase conversions.
Why it’s effective: SpyFu’s landing page is another one that gives users the ability to test-drive its service via a CTA field that does not require any information from the user. By showing users how your service works first-hand and before requiring them to signup, is a good way to sell users on what you offer. Its landing page also provides testimonials and reviews at the bottom, supporting its value and increasing sales further.
Why it’s effective: This landing page example by Asana puts the CTA front and center, with a headline that highlights the benefit of using its product. Placing the CTA in the top center of the screen can help increase conversion because it leads with the CTA, rather than finishing with it. This CTA placement is best for those who do not need to explain its product or service in-depth and, therefore, can use sales information upfront.
Why it’s effective: Wix’s landing page is a great example of a modern, visually pleasing landing page. Unlike other landing pages that work to sell themselves through visuals of its products or offerings, Wix uses its landing page as an opportunity to show users that its platform is simple yet effective. It gives users only one CTA to start building a site. It forgoes the sales pitch and instead focused on trying to get people to use it, letting the platform speak for itself.
Why it’s effective: Varsity Tutor knows parents want the best for their kids, so it leads with its accolades by sharing that it’s an award-winning tutoring company. Aside from strategic copy that resonates with its target audience, the landing page dynamically adds the reader’s location to the headline to make it even more relevant to each individual reader―no matter where they are.
Why it’s effective: This landing page from BirdEye, a reputation management platform, leads with what it does (get more Google reviews), and why that is of value to the reader (get more customers). The copy and visuals are designed to show how getting more reviews equates to getting more customers by ranking at the top of Google’s local search results. Rather than using a CTA to sign up, it instead offers a demo to show users how it works and what to expect.
Why it’s effective: For a heavy subject, A Place for Mom keeps their landing page very simple and lighthearted with a basic illustration of a landscape and a heart. The landing page focuses on one action: searching for an elder care facility―which keeps it focused on the keyword (nursing homes) used to trigger the ad to appear in Google search results. This gives the user a quick way to find a list of local homes after typing in their location.
Why it’s effective: Winc’s landing page combines relevant images and concise messaging to create an effective landing page that converts. The headline uses only three words, with a one-line supporting sentence and a CTA button in a bright, bold color. This landing page takes the “less is more” approach while utilizing eye-catching colors to increase conversions effectively.
Why it’s effective: This landing page from Master Class is unique. It is very informational, but the text does not take up a great deal of space. This is in part due to using a video as the primary media type, which can provide information not included in the text and breaking out the text into bite-sized portions at the bottom. The CTA button is in red, making it stand out from the dark background while white text used on the contrasting black background makes it pop.
Why it’s effective: The Farmer’s Dog landing page is a cute and fun landing page that uses a full-width image of a happy-looking dog combined with a playful message that pokes fun at its competition. In just five words, it then shares its unique selling point and value to its customers. Its CTA is to build a meal plan, giving users a way to become a customer. For those that aren’t ready to buy, it includes a top menu with an offer for 50% off, along with reviews, and frequently asked questions (FAQs).
Why it’s effective: This is an attractive landing page that elicits the feeling of joy. While many don’t associate going to the dentist with happiness, Jefferson Park does a good job of making the reader feel calm and assured about choosing this dental office. The page includes a simple message, “Beautiful smiles for all ages,” telling us that it’s a cosmetic dental practice that works with both children and adults. It includes a CTA to get started, which directs users to an appointment request form.
Why it’s effective: This landing page by Soothe gives users what they want: a straightforward way to book a massage. Using an online booking platform is a great way for businesses that take appointments to generate sales. This design is so straightforward and uncluttered that it leaves the user with one main option: to follow the central CTA. This design isn’t only for spas, either, as it is ideal for any business that uses a booking or appointment scheduling like hair salons, medical practices, fitness studios, and home service companies.
Why it’s effective: Modsy’s landing page incorporates a good balance between text and imagery. Despite including a fair amount of text, it doesn’t feel text-heavy, and the overall design is clean. The CTA gives users the ability to start using the product right away without enduring time-consuming registration, increasing conversions.
Why it’s effective: GroundTruth is a location data platform used to drive in-store visits from digital ads. Since it is a technology platform, it uses images of phones to show what it looks like and how it’s used. The page intelligently reduces friction for its sign up CTA by letting users know that there is no contract or minimum ad spend. This helps resolve hesitations users might have if they were not given this information upfront, making them more likely to convert.
Tools for Creating the Best Landing Pages
Landing page tools help you build better landing pages quickly through professional image and video creation, page testing, and design optimization. The landing page tools below are some of the best available and are affordable for small businesses seeking to build successful advertising and marketing funnels.
Here are the top landing page tools:
- Leadpages: This landing page creator tool with dozens of templates helps you create professional-looking landing pages easily; pricing starts at $25 per month for an annual subscription
- Instapage: Another landing page creator tool with templates and built-in A/B testing, Instapage pricing starts at $99 per month for an annual subscription plan
- Freshmarketer: An all-in-one conversion rate optimization tool with split-testing features to help optimize landing pages, Freshmarketer offers a free forever plan for those with 10,000 or fewer monthly website visitors
- Canva: Canva is a drag-and-drop graphic design platform with templates for everything from social media posts to flyers; Canva is free to use, with the option to buy the rights to use stock photos and graphics
- Crazy Egg: A heatmap software tool, Crazy Egg is used for discovering which areas of your landing page users engage with most frequently, helping to optimize them better; the basic plan starts at $29 per month, which provides up to 30,000 tracked page views
“It is absolutely crucial that you optimize for mobile first. When you design your landing page for your ads, make sure you optimize it for mobile. About 85 percent of our visitors on our landing pages visit us from mobile.”
—Jacob Dahl, Chief Marketing Officer, TimeOn
Landing Page FAQs
How do you create a landing page?
There are many ways to build a landing page, but the easiest and most efficient way is with a landing page builder, such as Leadpages. This helps to ensure your landing pages are high quality and, therefore, convert visitors, leading to a higher return on ad spend. To build a landing page with a landing page builder, you will choose a template, customize it, and copy the URL. Follow the step-by-step instructions on how to create a landing page.
How do I create a landing page for Facebook ads?
If you are advertising on Facebook, you will need to create a unique landing page for your Facebook ads. The reason for this is because Facebook has its own set of requirements and policies for advertisers, which is different from other platforms like Google Ads. Find out how to create a Facebook landing page that converts.
Do I need a separate landing page for mobile ads?
If you are displaying ads on mobile, then you will want to create landing pages specifically designed for mobile devices. The reason is that mobile and desktop screens are different sizes, and each device is used differently. Learn how mobile landing pages are designed differently and how to build one in our article on mobile landing pages.
What is a good landing page conversion rate?
Anything above 5% is typically considered a good landing page conversion rate, but some of the best landing pages see conversion rates of 10% or more. For perspective, WordStream found that the average landing page conversion rate is just 2.35%. Keep in mind this varies from industry to industry, and you always want to be working toward improving your conversation rate.
Bottom Line: Best Landing Pages
Landing page examples are a good way of finding design inspiration and ideas. A great landing page will increase your conversion rate and your overall return on ad spend. The best landing page examples are those that match a business’s marketing goals, are clean in design, and use a strong CTA. Every business advertising online should use be actively working to improve its landing pages in conjunction with its ads and small business website to increase sales.
If you don’t have the time to build your own landing page, a great way to get high-quality and effective landing pages is by using a landing page builder, such as Leadpages. When you sign up with Leadpages, you will find all types of templates that can be customized easily to suit any business and advertising goal. Start your free 14-day trial.