Audrey Rawnie Rico

If you’ve ever been convinced to try a product after seeing an influencer you love post about it on social media, whether on Instagram, TikTok, or LinkedIn, you’ll know just how powerful influencer marketing can be. Influencers, while not particularly new, are only now proving just how impactful they can be in driving brand awareness,…

You may have your Gmail business account all done and set up, but are you really leveraging it to the best of its ability? Gmail can do much more than sending and receiving emails, which is why it’s one of the world’s favorite business email platforms—myself included. Below, I’ve listed some of the best Gmail…

There are many different types of emails in marketing, each with its purpose. Some drive product sales, while others are only meant to promote brand awareness. All of them play a key role in your email marketing ecosystem. It’s all a matter of choosing the right email at the right time, because, as any email…

GoDaddy is one of the most reliable site builders around, but it has its shortcomings. As a website builder, it’s not the most design-forward and lacks the most advanced features and best-in-industry security. I find GoDaddy most valuable if you’re a beginner at website building and hosting. If you’re looking for something more advanced, secure,…

If you own a small business, you need a business card. And not just any business card—good, high-quality ones that promote your business and leave an impression. The right business card counts for a lot in marketing. And if you’re looking for the best place to order business cards, I’ve rounded up the best platforms…

Angi (formerly known as Angie’s List) is one of the most well-known platforms connecting homeowners with home service professionals. Millions of people use Angi every day to find plumbers, landscapers, electricians, and other home-related services. These customers often have high purchase intent, so Angi is a good opportunity to generate leads if your service-based business….

Anytime anyone asks me for digital marketing tips for small businesses, the first thing I always highlight is to know your customers. If there’s one thing in marketing that’s remained true, it’s that. Digital marketing isn’t so different from traditional marketing—it’s still all about centering your customers’ preferences and addressing their needs and pain points….

Wix is one of the top website builders I always recommend to small businesses. It’s simple, free to start, and has hundreds of templates you can easily customize. It also lets you build an online store and, on the marketing side, boasts some of the best SEO capabilities. Below, we’ll go through how to build…

Good billboards are all about good design. When you think of the best billboards, it’s often their design that catches your attention and stops you in your tracks. Even in a digitally driven world, a good billboard design can help you get new fans, especially if you have a physical store locally. If you’re looking…

Marketing swag, aka branded merchandise like T-shirts, pens, and mugs, has long been a staple in marketing. And it’s not going away soon. Everyone loves a freebie. In the early days of my career as a reporter, one of my favorite parts of covering events was all the free swag, from fridge magnets to flash…

It’s the talk of the town in every industry and probably the biggest technological development in recent years. Unless you’ve managed to evade all tech news in recent years, you’re likely aware of the meteoric—and still developing—growth of AI aka artificial intelligence. If you want to start using AI for marketing your small business, I’ve…

Press releases and public relations (PR) involve the art and science of building brand awareness and credibility for your small business. They’re your best chance of gaining media coverage and the wider public’s attention while letting you control your brand’s public narrative. We compiled 23 press release statistics to power your media and PR strategies….