Audrey Rawnie Rico

Angi (formerly known as Angie’s List) is one of the most well-known platforms connecting homeowners with home service professionals. Millions of people use Angi every day to find plumbers, landscapers, electricians, and other home-related services. These customers often have high purchase intent, so Angi is a good opportunity to generate leads if your service-based business….

Anytime anyone asks me for digital marketing tips for small businesses, the first thing I always highlight is to know your customers. If there’s one thing in marketing that’s remained true, it’s that. Digital marketing isn’t so different from traditional marketing—it’s still all about centering your customers’ preferences and addressing their needs and pain points….

Wix is one of the top website builders I always recommend to small businesses. It’s simple, free to start, and has hundreds of templates you can easily customize. It also lets you build an online store and, on the marketing side, boasts some of the best SEO capabilities. Below, we’ll go through how to build…

Good billboards are all about good design. When you think of the best billboards, it’s often their design that catches your attention and stops you in your tracks. Even in a digitally driven world, a good billboard design can help you get new fans, especially if you have a physical store locally. If you’re looking…

Marketing swag, aka branded merchandise like T-shirts, pens, and mugs, has long been a staple in marketing. And it’s not going away soon. Everyone loves a freebie. In the early days of my career as a reporter, one of my favorite parts of covering events was all the free swag, from fridge magnets to flash…

It’s the talk of the town in every industry and probably the biggest technological development in recent years. Unless you’ve managed to evade all tech news in recent years, you’re likely aware of the meteoric—and still developing—growth of AI aka artificial intelligence. If you want to start using AI for marketing your small business, I’ve…

Press releases and public relations (PR) involve the art and science of building brand awareness and credibility for your small business. They’re your best chance of gaining media coverage and the wider public’s attention while letting you control your brand’s public narrative. We compiled 23 press release statistics to power your media and PR strategies….

Unless you’ve managed to evade all tech-related news over the past few years (and if you have, I’m impressed), you’ve probably witnessed the atmospheric growth of AI, aka artificial intelligence, in some way. AI’s been around for a few decades, but only in recent years has it really set in the general public’s consciousness. Before…

Bulk email marketing is one of the easiest ways to disseminate information across a large audience. And its providers can give you a wide but targeted platform for your marketing messages. The best bulk email service for your business can do all that while being easy and affordable enough for any beginner. We rounded up…

Since I first heard of the platform sometime two years ago, Hostinger has quickly become one of my favorite website builders. It has a modern, easy-to-use interface and dozens of features that make your website stand out in both form and function (it even has an AI site generator). In a nutshell, it has almost…

Creating a content marketing plan can be daunting, even for the most seasoned among us, but certainly not impossible. At its core, content marketing is all about creating value for the people relevant to your business. It’s about communicating with your audience on the platforms where they’re most comfortable and building trust with your business….

Marketing a business is a mammoth task. But more than that, it’s a dynamic, ongoing journey involving online and in-person marketing strategies. If you’re struggling to think up ways to market your business that won’t break the bank, we’ve put together a list of 24 small business marketing ideas—no expertise or massive budgets needed. The…