Audrey Rawnie Rico

Creating a press release is both art and science. For example, you’ll need to develop a newsworthy angle, but you also need to make it easy for journalists and media outlets to cover. It needs to be engaging and well-written, but also formatted according to industry standards. Keep reading to learn how to write a…

If you want to learn how to distribute a press release, the best answer is to write a compelling story about a newsworthy topic relevant to your target audience. However, there are ways you can optimize your press release further, like optimizing it before distribution, sending it to the right people, and boosting its exposure…

You have your marketing strategy down, including both organic and paid channels. You’ve mapped out your content plan and goals for each quarter. The only missing piece is your budget. For any small business, figuring out the right budget for your marketing campaigns is crucial. How much goes into your digital strategies vs offline marketing?…

If you’ve ever wondered how to do PPC advertising (pay per click advertising) for your small business—including how to get started and which platforms to run them on—you’re not alone. PPC advertising is a tested-and-proven way to get your brand in front of thousands of audiences and get them to take action. Here, we’ll go…

PPC (pay-per-click) advertising can be one of your most useful marketing strategies to grow your small business. It can garner many views, engagements, and conversions, even if you’re short on time or budget. So it’s no wonder it’s one of the most-used marketing tactics for businesses big and small. Take for example these PPC statistics:…

Even if you don’t know what pay-per-click (PPC) advertising is, you’ve probably encountered it before. PPC ads appear at the very top of Google search results with a “Sponsored” tag, or as image or video ads on websites and social media. What does PPC stand for? PPC stands for pay-per-click advertising, because you only pay…

Google ads can gain wide exposure for your business. But they can also lead traffic to a valuable page you want to promote, like your online store or a newsletter sign-up form. To learn how to add a landing page to Google Ads, open your ad campaign under the Campaigns tab in your Google Ads…

Branding is crucial to growing your business in today’s ultra-competitive, digital-first world. Your audience won’t likely remember your business by its name alone. They’ll likely recognize it by its logo, its colors, or even its tagline. Think about it: what comes into your mind when you think of golden arches in an “M” shape? McDonald’s…

When you think of the phrase, “Just do it,” the Nike brand immediately comes to mind—no explanations needed. That’s an example of a successful tagline. When anyone asks what a tagline is in marketing, it’s the example I point them to. At its best, a tagline can be synonymous with your brand, even without mentioning…

Local SEO (search engine optimization) strategies can significantly grow your business’ presence in your local area. The best local SEO services can perform a good mix of strategies to increase your site’s local ranking, generate more traffic, and ultimately bring in more local customers to your site (and your physical store, if you have one)….

Content marketing, while hugely popular and effective, can be tricky to master. There are so many factors to consider, like what type of content is most effective for your audience and what topics you need to focus on. Because content marketing is so broad, finding the right content strategy for your small business will take…

Email marketing is a category of its own. It’s not like social media marketing, where you’re competing with hundreds of other brands for your audience’s attention, and it’s not like search engine optimization (SEO) marketing either, where you need to do intensive keyword research and planning to match your audience’s needs and interests. But it’s…