Audrey Rawnie Rico

Unless you’ve managed to evade all tech-related news over the past few years (and if you have, I’m impressed), you’ve probably witnessed the atmospheric growth of AI, aka artificial intelligence, in some way. AI’s been around for a few decades, but only in recent years has it really set in the general public’s consciousness. Before…

Bulk email marketing is one of the easiest ways to disseminate information across a large audience. And its providers can give you a wide but targeted platform for your marketing messages. The best bulk email service for your business can do all that while being easy and affordable enough for any beginner. We rounded up…

Since I first heard of the platform sometime two years ago, Hostinger has quickly become one of my favorite website builders. It has a modern, easy-to-use interface and dozens of features that make your website stand out in both form and function (it even has an AI site generator). In a nutshell, it has almost…

Creating a content marketing plan can be daunting, even for the most seasoned among us, but certainly not impossible. At its core, content marketing is all about creating value for the people relevant to your business. It’s about communicating with your audience on the platforms where they’re most comfortable and building trust with your business….

Marketing a business is a mammoth task. But more than that, it’s a dynamic, ongoing journey involving online and in-person marketing strategies. If you’re struggling to think up ways to market your business that won’t break the bank, we’ve put together a list of 24 small business marketing ideas—no expertise or massive budgets needed. The…

How much does it cost to advertise on Google? In 2024, the average cost is $4.66 per click. However, this varies depending on the keywords your ad is targeting, your industry, and your overall ad campaign budget, among other factors. But one of the best things about Google Ads is that they’re suitable for any…

PPC advertising (aka pay-per-click advertising) can get your brand wide visibility, traffic, leads, and even revenue in the competitive world of digital marketing. The best PPC agency for small businesses can do all those using strategies tailored to your business’s needs and objectives. If you’re looking for the best PPC agency for your business, we…

Creating a press release is both art and science. For example, you’ll need to develop a newsworthy angle, but you also need to make it easy for journalists and media outlets to cover. It needs to be engaging and well-written, but also formatted according to industry standards. Keep reading to learn how to write a…

If you want to learn how to distribute a press release, the best answer is to write a compelling story about a newsworthy topic relevant to your target audience. However, there are ways you can optimize your press release further, like optimizing it before distribution, sending it to the right people, and boosting its exposure…

You have your marketing strategy down, including both organic and paid channels. You’ve mapped out your content plan and goals for each quarter. The only missing piece is your budget. For any small business, figuring out the right budget for your marketing campaigns is crucial. How much goes into your digital strategies vs offline marketing?…

If you’ve ever wondered how to do PPC advertising (pay per click advertising) for your small business—including how to get started and which platforms to run them on—you’re not alone. PPC advertising is a tested-and-proven way to get your brand in front of thousands of audiences and get them to take action. Here, we’ll go…

PPC (pay-per-click) advertising can be one of your most useful marketing strategies to grow your small business. It can garner many views, engagements, and conversions, even if you’re short on time or budget. So it’s no wonder it’s one of the most-used marketing tactics for businesses big and small. Take for example these PPC statistics:…