Consider this: Over coffee break, you blurted out a plumber’s phone number to a colleague after they complained of plumbing problems at home. How did you even manage to recall the digits when you’ve never even used their services? Then, as you drive home that day, you come across a billboard for the plumbing company, and there was the number!
1. Use Bike Billboards to Get Bang for Your Buck
Richard Pawlowski, Founder, Bike Billboards
Troyauna Williams-Boyd, Fit Small Business
3. Use an Outrageous Idea & Try Humor
Darren Easton, VP & Creative Director, The Cyphers Agency
4. Play with a Local Icon or Copy
Jason Markowicz, CEO, Fitness Premier
Yasin Abbak, Co-Founder, Paired Media
Martha Bartlett Piland, President & CEO, MB Piland Advertising + Marketing
Natalia Luneva, Healthcare Practice & Marketing Consultant, Practice Secret
8. Know that Digital Billboard Ads Need More Maintenance
Skye Callan, Business Strategist, MeetGeraldine
Max Cron, Creative Strategy Director, Online Optimism
Gavin Graham, Writer, Fit Small Business
11. Dare to Be Quirky to Build Brand Awareness
Matt Peterson, CMO, Jive Communications
Maggie Aland, Marketing Editor, Fit Small Business
Reuben Kats, COO, Falcon Marketing,LLC
Robert Evans Wilson, Jr., Speaker-Humorist, Jumpstart Your Meeting
Jeremy Marsan, Editor/Writer, Fit Small Business
Over To You
While it is challenging to come up effective billboard design, putting in the effort to come up with the perfect piece will generate the biggest payoff. We hope that the billboard design tips above will help get you on the right track.
A big thanks to everyone who shared their tips! Have any more original billboard design tips or ideas? Share them with us in the comments below, we’d love to hear from you!