Consider this: Over coffee break, you blurted out a plumber’s phone number to a colleague after they complained of plumbing problems at home. How did you even manage to recall the digits when you’ve never even used their services? Then, as you drive home that day, you come across a billboard for the plumbing company, and there was the number!
Billboard advertising is effective because they are unavoidable and have great impact. We’ll share 15 billboard design tips from the pros below, including advice on the colors and visual effects that can really grab the attention of passers-by. Once you’ve gotten some inspiration, hire a graphic designer at Fiverr and get your billboard in front of the crowds:
Richard Pawlowski, Founder, Bike Billboards
Darren Easton, VP & Creative Director, The Cyphers Agency
Jason Markowicz, CEO, Fitness Premier
Yasin Abbak, Co-Founder, Paired Media
Martha Bartlett Piland, President & CEO, MB Piland Advertising + Marketing
Natalia Luneva, Healthcare Practice & Marketing Consultant, Practice Secret
Skye Callan, Business Strategist, MeetGeraldine
Max Cron, Creative Strategy Director, Online Optimism
Gavin Graham, Writer, Fit Small Business
Matt Peterson, CMO, Jive Communications
Maggie Aland, Marketing Editor, Fit Small Business
Reuben Kats, COO, Falcon Marketing,LLC
Robert Evans Wilson, Jr., Speaker-Humorist, Jumpstart Your Meeting
Jeremy Marsan, Editor/Writer, Fit Small Business
Over To You
While it is challenging to come up effective billboard design, putting in the effort to come up with the perfect piece will generate the biggest payoff. We hope that the billboard design tips above will help get you on the right track.
A big thanks to everyone who shared their tips! Have any more original billboard design tips or ideas? Share them with us in the comments below, we’d love to hear from you!