21 AI Marketing Statistics to Power Your Brand in 2023
In the midst of the artificial intelligence (AI) revolution, marketers all over the world are adopting AI tools to streamline processes and drive growth. These AI marketing statistics show how pivotal AI has become and continues to be in marketing. From the number of businesses incorporating AI to its effect on marketing performance, here’s everything you need to know about AI marketing in 2023.
AI Marketing Statistics Highlights
These key AI marketing statistics shed light on how widespread marketing artificial intelligence already is. We can’t deny the significant shift across all industries toward incorporating AI in the last few years. If your business is still on the fence about utilizing AI tools for marketing, these stats should be able to help you decide.
1. 72.2% of executives are planning or already using AI for content marketing
In a study conducted with business executives in the U.S., Coresight Research found that 72.2% are planning or already using AI for content. These businesses use AI-powered tools to customize what customers see across different marketing channels by targeting their individual interests.
Many also use generative AI content writers to create drafts and round out online content. In addition, AI marketing tools can now create original images and edit images, such as automating background fill. All in all, executives seem to be drawn to AI tools because of its contribution to business goals.
(Source: Insider Intelligence)
2. Top-performing companies are 2x more likely to use AI for marketing
Google, Meta, and Microsoft are just some of the business giants that use AI for marketing. Numbers show that the best-performing companies are more than twice as likely to use AI. Although small businesses don’t have the same research capacity as these tech giants, they can follow suit by utilizing accessible software and learning how to effectively use AI for small business marketing.
(Source: Tidio)
3. 61.4% of small business marketers have used AI
Among surveyed small businesses, 61.4% have already used AI for marketing. Most businesses that responded to this study have less than 50 employees. This goes to show that small businesses or even startups can reap the benefits of AI tools for marketing. AI is not just for tech giants—there are abundant AI tools in the market designed to suit small business needs and resources.
(Source: Influencer Marketing Hub)
4. 44.4% of small businesses use AI for producing content
In the same study by Influencer Marketing Hub, 44.4% of the marketers that have used artificial intelligence tools for marketing use it the most for content production. This is one of the most well-known forms of AI content marketing, especially as it is used for a broad range of marketing materials such as social media captions, ad copy, blog posts, or creating copy when building a small business website.
(Source: Influencer Marketing Hub)
5. 91.5% of leading businesses regularly invest in AI
The reason why 91.5% of leading businesses invest in AI on an ongoing basis is because they see it as an investment in their business efficiency. AI trends in marketing show a positive impact on people’s productivity and content production rate, helping businesses skyrocket their efficiency. When content is produced at a faster rate, businesses can accommodate an increasing demand to improve their brand presence.
(Source: Business Focus Magazine)
6. 70% of high-performing marketers have a fully defined AI strategy
It is difficult to pinpoint what exactly high-performing marketers do to set themselves apart. However, it is interesting to note that 70% have a fully defined AI strategy in place. By relying on AI content marketing, planning, and distribution tools to automate tasks and boost production, marketers have more time to strategize and perform high-level tasks and planning.
(Source: I Mean Marketing)
Business AI Marketing Stats
AI is profoundly impacting various business functions such as customer service, research, and sales. This is enabling marketers to unlock opportunities and reach new heights. Business AI marketing stats show how artificial intelligence use is positioned among businesses in 2023.
7. 50% of enterprises use AI in at least one business function
An International Journal of Market Research report noted that 50% of enterprises have adopted AI in at least one of their business functions. This widespread adoption shows the versatility of AI across various domains outside of marketing, including customer service, sales, and supply chain management.
(Source: International Journal of Market Research)
8. AI use in business grew by 300%
In the last five years, AI use in business grew by 300%. In fact, a large number of businesses claim that artificial intelligence is already a mainstream technology since many AI marketing and sales tools are widely used in business. This staggering growth shows how far the technology has come in just the last few years.
(Source: Tidio)
9. 57% of B2B marketers use AI chatbots to understand their audience better
Statista found that 57% of business-to-business (B2B) marketers used chatbots to gain a deeper understanding of their audience. This is closely followed by using AI chatbots to generate new leads (55%), educate prospects (43%), and qualify leads (42%). AI-powered chatbots can engage prospects and customers in real time, which also ultimately helps drive conversions.
(Source: Statista)
10. B2B marketers can gain 10-20% more leads by using AI chatbots
AI-powered chatbots continue to gain traction, especially with measurable benefits such as a 10-20% increase in lead generation among B2B marketers. Despite concerns about the lack of human authenticity, AI chatbots still display efficacy in capturing and nurturing potential customers.
(Source: HubSpot)
11. AI can improve productivity by 40%
Accenture reports that AI technology, such as AI chatbots, can improve productivity by 40%. By automating repetitive tasks, optimizing workflows, and providing actionable recommendations, many AI tools can empower marketers to focus on higher-value tasks. Many AI technologies are also designed to perform tasks at an inhuman speed, further boosting business efficiency.
(Source: Business Focus Magazine)
12. 49% of marketers invest in AI to improve customer experiences
Nearly half (49%) of U.S. marketers are increasing their budgets for AI as part of their strategy to improve customer experience. A large amount of spending on AI technology for businesses is in customer service, mostly with AI-driven chatbots or AI sales recommendations.
(Source: Insider Intelligence)
Perception & Use of AI in Marketing Stats
These marketing AI stats provide insights into how people perceive AI technology and the implications of these insights on marketers. Understanding these factors with real-world data can be key in leveraging AI tech effectively for your business.
13. 28% of people fully trust AI
As of 2023, there is still a huge gap when it comes to people who fully trust and distrust artificial intelligence. Only 28% of people fully trust AI. Notably, AI is already generally accepted, and only 10% fully reject it. In the State of the Connected Customer 2022, 60% of consumers say they would trust AI more if they had more control over how it’s used.
(Source: Tidio)
14. 69% of people are willing to use AI to improve their experience
Even if just over a quarter of people fully trust AI, 69% of people in 2022 were still willing to use AI if it could improve their experiences. This shows a positive trend in the perception of artificial intelligence tools, since only 60% of people were willing to do so in the same study in 2020.
(Source: State of the Connected Customer)
15. 81% of employees believe AI improves their work performance
The vast majority of employees have a positive reception on AI in the workplace—81% of employees claim that artificial intelligence improves their overall work performance. Unlike most AI marketing statistics on this list, this data comes from general employees in the U.S. and the U.K. instead of just marketers or business executives. This indicates that artificial intelligence’s impact on businesses encompasses a wide range of industries and roles.
(Source: SnapLogic)
16. 77.5% of business executives use AI to personalize marketing emails
With how people respond to AI content, businesses have transformed how they personalize their marketing efforts. A significant 77.5% of executives use AI to personalize emails. By leveraging AI-powered tools and data-driven insights, businesses deliver tailored content that resonates with individual customers, resulting in an improved experience.
(Source: Insider Intelligence)
17. 53.7% of publications on AI Marketing were published in the last five years
Aside from the business aspect, interest in the use of artificial intelligence in marketing has grown exponentially over the past few years in academic research. Records show that 53.7% of articles on AI marketing were published from 2017 onward. In the academe, AI for marketing is regarded as a rapid and growing scholarly interest.
(Source: AI in Marketing, Consumer Research and Psychology)
AI Trends in Marketing
These artificial intelligence statistics highlight the potential of AI and the projected AI impact on marketing for the next few years. Aside from general AI trends, there are also noteworthy stats for AI marketing trends.
18. AI will add $15.7 trillion to the world’s economy
The projected contribution of AI technology to the world’s gross domestic product (GDP) is $15.7 trillion by 2030. This research predicts that AI-driven product enhancements will drive the economic gains by improving product variety, increasing personalization, and improving product affordability.
(Source: PWC)
19. AI spending is exceeding the projected 28.4% cumulative annual growth rate
In 2020, AI spending was projected to rise with a 28.4% annual growth rate. For reference, the expected AI spend for 2023 at the time was $90 billion. However, for 2022 alone, the world spend for artificial intelligence came to $432.8 billion, with a 19.6% year-over-year growth.
(Source: International Journal of Market Research)
20. The value of AI in marketing is expected to rise to $108 billion
The Global Artificial Intelligence Market Analysis to 2028 forecasts high growth for artificial intelligence marketing of up to $108 billion. This forecast analyzes the factors affecting supply and demand in the market. We can deduce that a large number of small to large businesses will surge demand for artificial intelligence specifically for marketing.
(Source: The Insight Partners)
21. 26% of AI marketing research focuses on experiential marketing
Experiential marketing emerges as a prominent trend within AI marketing research, accounting for 26% of the overall focus. Experiential marketing is a strategy that focuses on creating immersive and interactive experiences to connect with customers instead of using traditional marketing strategies.
A recent successful example of experiential marketing is Warner Bros’ promotional campaign for the upcoming Barbie movie. It uses an interactive Barbie selfie generator where people can take photos of themselves, which are then transformed into a type of Barbie picture.
(Source: International Journal of Marketing Research)
Examples of Successful AI Marketing
A successful AI marketing strategy can vastly strengthen brand presence, customer satisfaction, and other business performance indicators. These real-world examples demonstrate that AI tools have diverse applications in marketing businesses in different industries.
Here are our personal favorites of AI-powered marketing campaigns so far:
Heinz AI-generated Images Advertising
Heinz created the first-ever ad campaign with entirely AI-generated visuals. (Source: Campaigns of the World)
Heinz used an advanced AI image generator with text prompts such as “ketchup in outer space” or “ketchup in a pool” to create the visuals for their ad. Even without specifying their brand, the AI produced Heinz-inspired ketchup images. Eventually, people online hopped in on the trend and came up with their own prompts. The best AI-generated visuals were used for the Heinz marketing campaign.
ClickUp AI-optimized Blog Posts
ClickUp uses SurferSEO AI technology to optimize its content. (Source: ClickUp)
SurferSEO is an AI-driven content optimization tool used to boost search engine optimization (SEO) and traffic. They even released SurferAI, an all-in-one article generator backed by research and SEO optimization. ClickUp uses SurferSEO tools to aid its SEO content marketing plan. With Surfer, ClickUp saw an 85% blog growth rate in just 12 months.
BuzzFeed AI-generated Quiz Results
BuzzFeed Infinity Quizzes use AI to produce unique results per quiz taker. (Source: BuzzFeed)
BuzzFeed is known for its iconic quizzes, and in 2023, it took it to the next level with artificial intelligence as part of its marketing strategy. BuzzFeed Infinity Quizzes are composed of three parts: questions from BuzzFeed writers, input from quiz takers, and data processing by Open AI’s GPT model. This makes the quiz results highly personalized, making it almost impossible to end up with the same quiz results as anyone else.
Bottom Line
Despite the unbelievably rapid growth of interest in artificial intelligence for marketing, it is still far from fizzling out. These AI marketing statistics show how much AI has grown in the marketing field and how much it will continue to grow moving forward. With increased productivity and an ever-growing number of businesses utilizing AI, artificial intelligence will help shape the course of marketing.
