Audrey Rawnie Rico

Bulk email marketing (also called “mass email marketing”) is one of the oldest forms of digital marketing—mainly because it’s enduringly effective. If you open your inbox on any given day, you’ll likely find a dozen or so marketing emails, from newsletters to limited-offer coupons. That’s because emails remain a meaningful way to reach your audiences….

Even if you don’t know what pay-per-click (PPC) advertising is, you’ve probably encountered it before. PPC ads appear at the very top of Google search results with a “Sponsored” tag, or as image or video ads on websites and social media. What does PPC stand for? PPC stands for pay-per-click advertising, because you only pay…

Google ads can gain wide exposure for your business. But they can also lead traffic to a valuable page you want to promote, like your online store or a newsletter sign-up form. To learn how to add a landing page to Google Ads, open your ad campaign under the Campaigns tab in your Google Ads…

Branding is crucial to growing your business in today’s ultra-competitive, digital-first world. Your audience won’t likely remember your business by its name alone. They’ll likely recognize it by its logo, its colors, or even its tagline. Think about it: what comes into your mind when you think of golden arches in an “M” shape? McDonald’s…

Marketing is never a one-and-done journey. On the contrary, marketing is most effective when it keeps customers coming back for more. Sometimes that return happens organically, but other times customers just need a little extra push. The term for that encouragement is remarketing, and it’s one of the most powerful strategies in your marketing toolbox….

When you think of the phrase, “Just do it,” the Nike brand immediately comes to mind—no explanations needed. That’s an example of a successful tagline. When anyone asks what a tagline is in marketing, it’s the example I point them to. At its best, a tagline can be synonymous with your brand, even without mentioning…

Local SEO (search engine optimization) strategies can significantly grow your business’ presence in your local area. The best local SEO services can perform a good mix of strategies to increase your site’s local ranking, generate more traffic, and ultimately bring in more local customers to your site (and your physical store, if you have one)….

You unintentionally sent a wrong email in Outlook, and now you’re panicked. The good news is that the steps for how to recall an email in Outlook are simple. If you’re using the new Outlook, go to your Sent Items folder, click on the email you want to recall, and then click File > Recall…

Content marketing, while hugely popular and effective, can be tricky to master. There are so many factors to consider, like what type of content is most effective for your audience and what topics you need to focus on. Because content marketing is so broad, finding the right content strategy for your small business will take…

By now, you’ve probably heard “SEO” a million times and maybe are still wondering what it is. Search engine optimization is how a business can fine-tune its site to attract more search traffic. But how do you know whether your optimization efforts are working? By conducting an SEO audit. An SEO audit is a deep…

Email marketing is a category of its own. It’s not like social media marketing, where you’re competing with hundreds of other brands for your audience’s attention, and it’s not like search engine optimization (SEO) marketing either, where you need to do intensive keyword research and planning to match your audience’s needs and interests. But it’s…

Email marketing is an essential strategy in any small business’ marketing plan. It’s effective in any stage of the customer journey, from brand awareness to brand loyalty. One of the most important aspects of the email marketing process is measuring its effectiveness, which is done by keeping track of its metrics and analytics. Here, we…