Audrey Rawnie Rico

A press kit, also known as a media kit, gives journalists relevant information about your business to help them with their media coverage. Making a press kit is fairly simple—all you need is your business info and high-quality media assets (e.g., logos and product photos), then you’re ready to publish and distribute your press kit….

In a nutshell, brand identity defines your brand to the public, and it’s the one thing that makes brands like Starbucks and McDonald’s stand the test of time. Unlike so many others, despite consumer and market changes, Starbucks stands out from other coffee shops that offer the same beverages. Brand identity is what has given…

When it comes to business-to-business (B2B) marketing, there is no better social platform than LinkedIn. LinkedIn is one of the most powerful tools you can have today as a B2B marketer. It builds your credibility, lets you network with fellow professionals, and can generate high-quality leads. But with so many tools, LinkedIn can be a…

Blogging is the most central strategy in content marketing. It builds your credibility, establishes you as a subject authority, and helps earn you backlinks, in turn helping your site get discovered. If you’re looking to grow your business’ digital presence, there’s no question that blogging should be one of your main strategies—it’s a simple and…

No matter what content is included in your press release, it needs to follow the standard press release format to get the media’s attention and get your story published. Keep reading to learn the parts of a press release, and download our free press release template below to get started. It has preformatted sections for…

The online world has opened up countless opportunities for your business’ growth—the only hurdle is learning how to navigate and leverage these to your best benefit. To help you out, here are some of the most important digital marketing statistics for small businesses to give you better insight into the digital marketing industry and help…

Twitter (now known as “X”) is one of the biggest social media sites, so it’s certainly a worthwhile platform to market your small business on. But Twitter is also unique in that it’s an entire environment on its own. For one, it’s a micro-blogging text platform, often the go-to for people to get the latest…

Quick response (QR) codes are tiny but mighty in marketing. They’re an easy way to direct audiences to a specific destination in one scan, such as a promo page on your website or a digital brochure. They’re also low-cost, easy to set up, and effective. And, they’re very versatile, fitting seamlessly into various marketing objectives—from…

Brochures are one of the most affordable marketing tools at your disposal. They’re reliable, effective (even in the digital age), and are a creative way to showcase your brand. Brochures are also versatile—they’re suitable for almost any type of content or promotion. We’ve rounded up 25 of the best business brochure examples to take inspiration…

Press releases are one of the best ways to get the word about your business out, especially if you have something important to announce, like a merger or a new location opening. Press releases establish your credibility and shape your public narrative. Plus, they’re also versatile, meaning there are different types of press releases for…

A grand opening press release is a story sent to the media announcing the news of your upcoming opening day to generate media coverage and publicity. This helps get more people to attend your opening and expand your new business’ presence. To write a grand opening press release, identify your target audience, set up proper…

If you’ve ever wondered whether user generated content (UGC) is beneficial for marketing a small business, the answer is yes. In fact, UGC can be one of your best marketing strategies because it’s simple, versatile, and costs almost nothing. If you’ve ever been convinced to buy a product from a good customer review, you’ll know…