Jennifer Soper

Employer branding is a marketing strategy that helps businesses represent their identity as an employer to current and prospective employees and job seekers as a whole. It involves creating a unique brand encompassing the entire employment experience, from mission and culture to salary and benefits. Strong employer branding strategies can help attract top candidates, boost…

Setting up employee drug screening fairly and legally requires awareness of compliance-related rules. Employer drug testing involves finding certified drug screening providers (required in some states), creating a drug testing policy, and budgeting for drug screening costs. Learn the drug screening rules in your state with our state-by-state guide, and download and customize our drug…

Social recruiting is the process of finding new employees by advertising on and reaching out through social media, personal networks, and job search websites. It is increasingly a strategy that companies of all sizes employ, as it helps employers connect quickly and easily with potential applicants and candidates. This article covers the benefits of social…

When you create a career page on your website it should be a fully featured page with images, links, and information on company culture that helps your business stand out. It should also list what job opportunities are available and inform the job seeker why they should work for your company. Be sure to provide…

African American job sites focus on a specific demographic and are good tools for employers looking for qualified workers and wanting to improve the overall diversity of their companies. These specialized sites allow employers and candidates to reach beyond local job sources, increasing the chances of finding the right employment match. Our top eight African…

No matter how much time and money you spend strengthening your company culture and investing in your people, your business may still be affected by employee theft—of money, of confidential data, of time. Understanding this issue is key to combating or even preventing it. Read through the employee theft statistics and trends below and learn…

The foundation of a successful panel interview—a recruitment practice that involves a group of team members interviewing one candidate—is thoughtful planning. In their best form, these group interviews allow interviewers to combine their strengths, perspectives, and experiences—leading to effective and comprehensive questions. Follow these steps to structure a panel interview successfully: Select your interview team…

LinkedIn is a top spot for job seekers and companies looking to hire new employees, with more than half a billion members (in more than 200 countries). Your first step to finding quality talent is learning how to post a job on LinkedIn. We will guide you through a quick step-by-step process to getting your…

An employee assistance program (EAP) offers support for personal and workplace problems that can affect employee output at work and satisfaction and happiness at home. Most EAPs help employees with substance abuse and mental health issues but can also cover family issues, wellness concerns, and retirement planning. As you explore the possibility of an EAP…

Glassdoor and Indeed both aim to help businesses improve recruiting and hiring. However, their platforms serve slightly different purposes, so we compared the two to help you understand the differences and how you can best use both. Glassdoor and Indeed both offer free plans for employers. Additionally, you can upgrade to a paid plan for…

Managers are integral to any business’s efficient and effective operations. For that reason, knowing how to hire a manager or supervisor is essential to recruiting qualified talent who fit with the corporate culture and will add to the strength and diversity of the team as a whole. Employing the best managers for your company is…

Some tried-and-true approaches can simplify the process of finding the best candidates for your open positions—whether you’re hiring for remote or in-person positions, looking for contractors or full-time employees, or needing to find someone at the last minute. Word-of-mouth, advertising, employee referrals, and job boards are just a few ways to find employees. Primarily, be…