Katie-Jay Simmons

Retail promotion ideas can help your business boost sales, attract new customers, and create a memorable shopping experience. By catching customers’ attention and incentivizing them to make a purchase, these strategies drive engagement and revenue. For startups, retail promotions can be a cost-effective way to gain visibility and attract a loyal customer base from the…

Accepting click-and-collect orders is an effective way to boost sales and increase customer satisfaction by making it easier for shoppers to buy. It enhances convenience, enables safer transactions, and requires less labor than traditional retail sales. Click and collect can also be offered as a speedier alternative to standard ecommerce orders, reducing delivery time and…

Cross merchandising is the practice of displaying items from different product categories together to incentivize multi-item purchases. It works by reminding customers of a need, sparking ideas, and streamlining their shopping process. At the same time, cross merchandising benefits business owners by driving more sales. In this article, we’ll explore how cross merchandising is used…

Retail loss prevention is the practice of understanding the causes of shrinkage (or inventory loss) and taking steps to mitigate them. Retail losses primarily happen through shoplifting, returns fraud, and employee theft. Follow these retail loss prevention tips to safeguard your business and prevent inventory shrinkage: 1. Organize Your Store to Minimize Shoplifting Poorly organized…

Free shipping can increase your ecommerce sales—and it doesn’t have to hurt your bottom line. There are two types of free shipping offers: free shipping under certain circumstances (conditional free shipping) and across-the-board free shipping (unconditional free shipping). We’ll take a look at free shipping strategies for each type and show you how to offer…

FedEx Fulfillment, a subsidiary of the FedEx Corporation, provides third-party logistics (3PL) services—including warehousing, order fulfillment, and shipping. FedEx Fulfillment Alternatives FedEx Fulfillment Deciding Factors Previously, FedEx Fulfillment required an order-to-SKU ratio (daily orders shipped vs number of unique SKUs in stock) of 4:1 and has only been able to accommodate products under 50 pounds…

Whitebox was a unique third-party logistics (3PL) company that provided full-service marketplace management solutions to small and midsize businesses (SMBs). The company consisted of an order fulfillment operation and a separate marketing agency, which were usually used in tandem by Whitebox clients. Instead, consider one of our recommended fulfillment companies: Whitebox Alternatives   The following…

Saltbox is a third-party logistics (3PL) order fulfillment company that provides purpose-built workspace rentals and flexible on-site services for small and midsize ecommerce businesses. It has fulfillment centers in nine major metropolitan areas throughout the US. In our evaluation of the best order fulfillment companies for small businesses, Saltbox came in second place with a…

Inventory management is the process of ordering, tracking, and storing your products to meet demand efficiently. It’s a crucial part of any retail or ecommerce business, but proper inventory management is especially important for Amazon sellers, as being out of stock can impact listing status, search rankings, and customer reviews. This article goes through the…

A fulfillment center is a third-party service provider that manages inventory, processes orders, and ships packages for other businesses. The term fulfillment refers to all supply chain functions related to receiving, processing, and delivering customer orders. For many ecommerce retailers, the strain of handling fulfillment operations in-house leaves them at a loss for crucial resources…

In the world of ecommerce, dropshipping and order fulfillment companies are often debated or incorrectly referred to interchangeably—but their differences make a direct comparison tricky. While they both offer solutions for merchants seeking outsourced fulfillment services, they apply to entirely different business models: Dropshipping is when sellers partner with manufacturers and suppliers to accept orders…

Private label cosmetics are beauty products manufactured by one company and sold under another brand’s name. You can learn how to sell private label cosmetics profitably by finding the right supplier, developing a brand, and marketing your private label products. Small retailers can easily bring in several thousand dollars monthly selling private label cosmetics. Samples…