Katie-Jay Simmons

Shippo is a multicarrier shipping software platform geared toward small ecommerce businesses. It streamlines order fulfillment and shipping through order management tools, integrated shipping services, and direct connectivity with popular ecommerce apps, platforms, and marketplaces. In our evaluation of the best shipping software for small businesses, Shippo scored 3.59 out of 5. We found that…

ShippingEasy is a cloud-based shipping solution that streamlines order fulfillment for ecommerce retailers and online businesses. It integrates with major ecommerce platforms and shopping carts, allowing users to compare shipping rates and manage orders efficiently. In our evaluation of the best shipping software for small businesses, ShippingEasy ranked #1 with a score of 4.2 out…

Pricing strategies are the methods and formulas that businesses use to determine the cost of their products. A good pricing strategy finds the sweet spot between what customers are happy to pay and what makes your business money. It should also adapt to changes in the market or economy. Here’s a list of 19 effective…

Ecommerce SEO, or search engine optimization, is a set of practices for increasing your website’s performance in search engine results pages (SERPs). The goal of SEO for ecommerce is to improve your site’s visibility and gain more clicks while boosting conversions—ultimately leading to greater revenue. It’s important for online sellers, considering nearly 9 in 10…

Retail promotion ideas can help your business boost sales, attract new customers, and create a memorable shopping experience. By catching customers’ attention and incentivizing them to make a purchase, these strategies drive engagement and revenue. For startups, retail promotions can be a cost-effective way to gain visibility and attract a loyal customer base from the…

Accepting click-and-collect orders is an effective way to boost sales and increase customer satisfaction by making it easier for shoppers to buy. It enhances convenience, enables safer transactions, and requires less labor than traditional retail sales. Click and collect can also be offered as a speedier alternative to standard ecommerce orders, reducing delivery time and…

Cross merchandising is the practice of displaying items from different product categories together to incentivize multi-item purchases. It works by reminding customers of a need, sparking ideas, and streamlining their shopping process. At the same time, cross merchandising benefits business owners by driving more sales. In this article, we’ll explore how cross merchandising is used…

Retail loss prevention is the practice of understanding the causes of shrinkage (or inventory loss) and taking steps to mitigate them. Retail losses primarily happen through shoplifting, returns fraud, and employee theft. Follow these retail loss prevention tips to safeguard your business and prevent inventory shrinkage: 1. Organize Your Store to Minimize Shoplifting Poorly organized…

Free shipping can increase your ecommerce sales—and it doesn’t have to hurt your bottom line. There are two types of free shipping offers: free shipping under certain circumstances (conditional free shipping) and across-the-board free shipping (unconditional free shipping). We’ll take a look at free shipping strategies for each type and show you how to offer…

FedEx Fulfillment, a subsidiary of the FedEx Corporation, provides third-party logistics (3PL) services—including warehousing, order fulfillment, and shipping. FedEx Fulfillment Alternatives FedEx Fulfillment Deciding Factors Previously, FedEx Fulfillment required an order-to-SKU ratio (daily orders shipped vs number of unique SKUs in stock) of 4:1 and has only been able to accommodate products under 50 pounds…

Whitebox was a unique third-party logistics (3PL) company that provided full-service marketplace management solutions to small and midsize businesses (SMBs). The company consisted of an order fulfillment operation and a separate marketing agency, which were usually used in tandem by Whitebox clients. Instead, consider one of our recommended fulfillment companies: Whitebox Alternatives   The following…

Saltbox is a third-party logistics (3PL) order fulfillment company that provides purpose-built workspace rentals and flexible on-site services for small and midsize ecommerce businesses. It has fulfillment centers in nine major metropolitan areas throughout the US. In our evaluation of the best order fulfillment companies for small businesses, Saltbox came in second place with a…