With thousands of artificial intelligence apps (aka AI tools) released last year alone, the search for the best AI content writer is underway. The best tools for marketing have free and cheap plans, and passed our tests for content quality, versatility, AI detection scores, and more. To save you time, we rounded up the best AI tools for small business marketing—you might be surprised at who made our list.
Click the links below to visit any of the top contenders on our list of the best AI content writing software for small business marketing:
- Overall best AI content writer for marketing: WriteSonic
- Data-driven AI content writer for optimizing copy: Anyword
- Best built-in AI writer for social media design: Canva Magic Write
- Best AI writing tool for long-form content: Jasper
- Best free AI tool for startups and small businesses: OpenAI’s ChatGPT
- Best AI copywriter for search engine optimization (SEO): InkforAll
- Most intuitive and easy-to-use AI writing solution: Copy.ai
- Ideal AI writing tool for landing page generation: Smart Copy by Unbounce
Best AI Content Writing Tools for Marketing at a Glance
AI Writer | Free For | Paid Plans From | Learn More |
|---|---|---|---|
 | 10,000 words in first month & 2,500 words per month | $12.67 for 60,000 words | |
 | 2,500 words for 7 days | $24 for 20,000 words | |
 | 25 queries total | $12.99 for 75 queries | |
 | 10,000 words for 5 days | $24 for 20,000 words | |
 | Unlimited | $20 for unlimited words | |
 | 10,000 words for 5 days | $39 for unlimited words | |
 | 2,000 words per month | $40 for unlimited words | |
 | 40 writing credits per month* | $15 for 200 writing credits |
*10 credits per week; one credit is used anytime you write, edit, or remix content
An AI content writer is software powered by artificial intelligence developed to produce text based on user inputs. Any good AI writer you consider should be able to generate written copy with a single click (after you type your prompt, of course).
Let’s take a look at the pros, cons, and unique features of each of the best AI tools for small business marketing:
WriteSonic: Overall Best AI Content Writer for Marketing
Pros
- 100+ AI tools and templates
- Surfer, Semrush, Zapier, and WordPress integrations and browser extensions
- Option to pay for premium, superior, and ultimate quality for more natural and intelligent responses
- Dynamic WebSonic community with webinars, forums, guides, and tutorials
- Powered by GPT-4 & Google Search, so real-time data and trends are available
- Create AI-generated images from text to support content
- Access to ChatSonic–(AI chatbot)
Cons
- Gets more expensive with more words, unlike ChatGPT, Ink, or Copy.ai, which have no word cap
- Because of the sheer number of features and capabilities, the interface is less beginner-friendly
We recommend WriteSonic as our top pick overall, and as the best service for:
- Businesses needing all-in-one content AI solutions for content writing, editing, media generation, plagiarism detection, and more
- Tech enthusiasts who want to try out options in best AI for small business use at no cost
- Writers who create long-form content and are looking for high-quality drafts
- Ecommerce stores that want to optimize their content for SEO
- Marketing businesses that want immediate ideas and results for ad copy
- Entrepreneurs and startups needing an idea generator to grow their business
WriteSonic is arguably the most exhaustive AI content writing tool in the market for its price, featuring 100+ AI tools that any business can take advantage of to build a strong brand. With over 10,000 five-star reviews in top software review sites like Capterra, G2, and Trustpilot, we’re not the only ones who believe that WriteSonic is currently the best AI content writer for small businesses today.
WriteSonic’s most popular features are:
- AI Article Writer
- Paraphrasing Tool
- Sentence Expander
- Text Summarizer
- AI Art Generator
- Product Description Generator
- Landing Page Generator
- ChatSonic
One of WriteSonic’s biggest selling points, aside from its versatility, is its use of AI technology. It is one of few content writing platforms that offer plans powered by GPT-4, the latest and most powerful language model by OpenAI. Its ChatSonic feature also draws information from Google Search, allowing it to provide recent insights and data. If you want to keep your sources up to date, WriteSonic is the best option on this list.
Did you know? GPT-4 was unveiled in March 2023. It outperformed previous APIs in accuracy, problem-solving, and advanced reasoning capabilities. When it was tasked to take the Uniform Bar Exam (UBE), it scored in the top 90 percentile.
According to our research, WriteSonic has the most comprehensive suite of content creation tools, intuitively categorized by use: Articles & Blogs, Ecommerce, Ads and Marketing Tools, Website Copy, General Purpose Writing, and Others. This makes it a great option for anyone wanting to use AI for small business marketing.
WriteSonic Sample Work: Readability + Plagiarism Scores
It’s time to put WriteSonic to the test. We asked WriteSonic to create the introduction for this article and compared it to our current introduction. According to Copyleaks, our introduction was detected as 100% human-written. On Hemingway, it has a Grade 9 (good) readability score. Finally, on Grammarly, it received a No Plagiarism rating.
This is WriteSonic’s introduction:
“As we move further into the digital age, artificial intelligence (AI) is transforming the way we do business. From automating routine tasks to enhancing customer experiences, AI has become an indispensable tool for small businesses looking to stay ahead of the competition. And when it comes to creating compelling content that drives traffic and boosts engagement, AI content writers are quickly becoming the go-to solution for many small business marketers. But with so many options available, it can be difficult to determine which AI content writers are worth investing in. In this article, we’ve compiled a list of the 10 best AI content writers for small business marketing in 2023. From content creation to keyword optimization, these tools are designed to help you create high-quality, SEO-optimized content that resonates with your target audience. So whether you’re a small business owner or a digital marketer, read on to discover the best AI content writers for your needs.”
This introduction by WriteSonic was detected to be 96.7% AI-generated. Although this might seem high, the average result is 99.9%. This means that WriteSonic decreases the chance of your AI-generated content being flagged as AI. It also received a Grade 14 (poor) readability rating on Hemingway. Lastly, Grammarly reported “Significant Plagiarism” in the content.
These are the results for the “Premium Quality” content on WriteSonic, the lowest tier on their platform. “Superior” and “Ultra” content are said to be more intelligent and natural since these will be powered by GPT-4.
WriteSonic Pricing
Considering the sheer number of tools and features of WriteSonic, its rates are more than reasonable, with the paid plan starting at $12.67 monthly. The word cap for each plan decreases if you choose higher-quality content (Premium, Superior, and Ultra) since these will run on different AI models. Students and nonprofits can also expect a 30% discount.
Our Expert Opinion
WriteSonic is our top pick for best AI content writing tools with its advanced AI, comprehensive suite of writing tools, and reasonable pricing. With features that can benefit businesses of any industry, WriteSonic is the all-in-one AI content generator powered by one of the most advanced language models so far. It is the best option for long-form content and time-sensitive data-oriented pieces.
Anyword: Best Data-Driven AI Writer for Optimization
Pros
- Scored best for readability
- Creates, improves, and scores generated content based on the brand and business marketing goals
- Predictive performance scores copy and pinpoints which perform the best
- Over 85 optimized templates on the data-driven editor
- 100+ AI writing tools, 200+ data-driven copywriting tools
- Exceptional customer service
- Easy and straightforward UI
- Real-time predictive performance score and analytics
Cons
- Limit of 300,000 words a month on any plan
- No unlimited words option
- No integrations or extensions
- Most expensive option on this list along with Jasper
- Only 7-day free trial
We recommend Anyword as the best AI solution for:
- Performance-conscious copywriters
- Businesses that value industry data and marketing insights in creating content
- Quality over quantity companies who will only produce content less than 300,000 words a month
- Brand-focused content creators that only want content that
If you find yourself looking at your content’s numbers and analytics more often than not, then Anyword might be the best AI content writer for you. It is our top pick for data-driven content, since it generates the copy by considering your brand identity, marketing goals, and industry insights, then generating the content that it predicts will perform well.
These are the top features from Anyword:
- Data-driven Editor
- Content Improver
- Explain it to a fifth Grader
- AIDA Formula (attention, interest, desire, action)
- Blog Wizard
- Website-targeted Messaging
Anyword boasts hundreds of AI tools and templates, but we found no worry in navigating its UI. Before you begin generating content, the platform will ask you to choose the purpose of your account, who you are, and the types of content you want to produce.
The biggest selling point of Anyword is its predictive performance score and analysis, no question. Among all the AI writing tools we’ve evaluated, Anyword is the only AI writer that promises to choose the best-performing copy for you.
Anyword Sample Work: Readability + Plagiarism Scores
For Anyword’s sample introduction, we used the platform’s Data-Driven Editor prompt writing. The given prompt was “Write the introduction for an article entitled ‘10 Best AI Content Writer for Small Business Marketing 2023’.” Currently, our article’s introduction (written by yours truly) has the following ratings: 100% human-written by Copyleaks, Grade 9 (good) readability on Hemmingway, and no plagiarism detected on Grammarly.
This is the introduction created on Anyword:
“Welcome to our list of the top 10 best AI content writers for small business marketing in 2023! If you’re looking for the best of the best, you’ve come to the right place. With the introduction of Artificial Intelligence (AI) in content creation, there are now more options than ever when it comes to creating great content for small business marketing. We have gathered a comprehensive list of the best AI content writers available in 2023, taking into account both cost and capability to ensure you get the best content possible. Here we’ll be discussing the pros and cons of each writer, as well as discussing how they can help you and your business reach new heights of success. Get ready to be amazed by the possibilities of AI and content marketing!”
Anyword received a 99.9% AI-generated rating on Copyleaks. However, it performed well in terms of readability, with a Grade 11 (OK) score from Hemingway. This is the highest readability score among the tested AI writers. Lastly, there were small amounts of plagiarism found in the introduction, but nowhere near as significant as the content from other tools.
Anyword Pricing
Anyword has a seven-day free trial with 2,500-word credits to the user. No credit card is required to sign up for the free trial. No matter the plan, there is a 300,000-word credit limit per month. The price increases for businesses that need more than 20,000 to 30,000 per month.
Our Expert Opinion
Compared to other AI writing tools, Anyword writes content with better readability, which is beneficial for search-friendly AI content marketing. Not only that, but their AI also predicts copy performance, ensuring you get to produce high-converting content every time you use their platform. It is one of the pricier options among AI writers, but for businesses that want to secure more leads and conversions, Anyword will be an exceptional tool to use.
Did you know AI tools can do more than just generate quality text? In fact, AI generators can be used for everything from building a website to creating graphics. Find out everything AI can do for your small business and the tools to do it all in our look at the best AI content generation tools.
Canva Magic Write: Best Built-in Writing Assistant for Social Media
Pros
- Built-in AI writer for Canva Docs
- Accessible even in Canva Free accounts
- No plagiarism found in sample copy, also has decent readability
- Comes with free text to image AI generator
- Used alongside Canva design software and Canva Docs
Cons
- Only available in five languages
- Limited to data up to 2021
- Versatile, but no specific business case like WriteSonic or Jasper
- Limited topics according to Canva’s terms of use (no medical, political, or mental health-related content)
- Limited use depending on the number of queries, no unlimited plan
We recommend Canva Magic Write as the best AI writing tool for:
- Writers that want to maintain good readability and little to no plagiarism in AI-generated content
- Small businesses that already use Canva to create marketing content
- Content creators who need help brainstorming or creating written content for graphics
- Startups and entrepreneurs who don’t need unlimited AI content writing per month
- Social media managers who want to create social media marketing or advertising copy while designing media for posts and ads
- AI beginners who don’t want a separate platform for AI writing
In all honesty, we didn’t expect the Canva Magic Write tool to score so well in our assessment since it is primarily popular for graphic design tools. There are plenty of AI-powered writing assistants online, but this one impressed us with its simplicity, versatility, and quality of content.
To start, you can access the Canva Magic Write tool by clicking the plus icon on Canva Docs or clicking “/” and then choosing the Magic Write option. Even free accounts on Canva can use this feature.
Then you simply have to come up with a prompt, and it will write the content for you in seconds. It works for both short and long-form content, and we were surprised to see that it has performed the best in terms of readability and plagiarism score among all of our choices.
On the other side of the coin, we still have several issues with Canva Magic Write. Unlike the other options on this list, Canva doesn’t put a word limit on their Magic Write tool, but it is limited to 75 prompts a month for the paid version. This is particularly limiting to users who need to adjust the prompt often to get the results they want. At the same time, it is limited to information up until mid-2021 and cannot write about medical or political topics.
Canva Sample Work: Readability + Plagiarism Scores
To test Canva’s Magic Write tool, we input the title of this article and asked Canva to write the introduction for it. Let’s compare the results to our current article’s introduction. As of now, our intro has the following ratings: 100% human-written on Copyleaks, Grade 9 (good) readability on Hemmingway, and no plagiarism detected on Grammarly.
This is what Canva’s Magic Write tool wrote up:
“In 2023, small businesses will continue to rely on artificial intelligence (AI) for marketing efforts. With the increasing demand for quality content, AI content writers will be the go-to solution for businesses looking to improve their online presence. But with so many options out there, which AI content writer is the best for small businesses? Let’s explore some of the top contenders in this emerging field.”
Although this sample introduction received a 99.9% AI-generated score on Copyleaks, it had no reported plagiarism, according to Grammarly. It also garnered a Grade 11 (OK) readability on Hemingway. This is the best-performing introduction we evaluated from these AI tools.
Canva Pricing
Canva Magic Write Tool is available on the following Canva accounts: Free, Pro, and Teams. Currently, it is not available in Canva Education accounts. Since Canva is not primarily an AI writing platform, the Magic Write tool is not the main offering in the following plans but it is offered as a free supplementary tool to help their users create designs.
Our Expert Opinion
Free, easy, and high-quality copy make Canva Magic Write Tool one of the best AI content writers this year. We recommend it the most for businesses that already use or are planning to use Canva for creating their graphics, since it is easily accessible while designing the post. The Magic Write Tool is excellent for writing marketing copies for infographics, presentations, and social media posts.
Jasper: Best AI Content Writer for Long-Form Content
Pros
- Test scored least likely to be AI-generated
- 50+ AI tools
- Multiple AI models, including GPT-4 and Jasper AI engine that pulls recent news
- Boss Mode is renowned for creating polished and natural-sounding long-form content
- Create AI-generated images from text to support content
- Access to JasperChat (AI chatbot)
- Strong integrations (Grammarly, Copyscape, Surfer)
Cons
- Most expensive option on this list along with Anyword
- No plan with unlimited words
- No free plan, only a 5-day free trial
We recommend Jasper as the best service for:
- Businesses needing long-form content such as blog posts, emails, and stories
- Small to medium businesses ready to invest in an AI tool with good quality
- Writers that need up-to-date information and data with all outputs
- Businesses wanting an AI content writer with third-party integrations for content optimization
Jasper AI is one of the very few content writing solutions that thrive in writing long-form content. At the same time, hundreds of thousands of users attest that Jasper’s features and quality make it more than worth the price. It’s also easy to integrate with WordPress, which is one of the best blogging platforms.
Most AI content writing solutions become susceptible to issues when used in longer pieces (2,000 words and above). Common issues like errors, unpolished results, repetitive paragraphs, or slow generation time are much less likely to happen in Jasper AI. Plus, AI marketing statistics show that AI can improve productivity by 40%.
Here are the most popular AI tools under Jasper:
- Jasper Chat
- Jasper Art
- Boss Mode
- Extension and Integrations
- Paragraph Generator
Jasper’s Boss Mode is specifically designed and recommended for long-form content. It comes with a built-in Grammarly integration and can be integrated with Copyscape and Surfer SEO for optimization. Jasper uses a combination of AI models, notably GPT-4 and their own AI, which allows users to access data past 2021.
What may concern small businesses in using Jasper, however, is the cost. Similar to WriteSonic, the cost for a subscription to Jasper scales depending on the number of words per month. However, unlike WriteSonic, Jasper does not have a free plan. Instead, it offers a five-day free trial–the shortest free trial on this list along with Ink.
Jasper Sample Work: Readability + Plagiarism Scores
We used Jasper to write the introduction for this article, but the only context we provided was the title of the article. For reference, the actual introduction of this article was detected to be 100% human-written according to Copyleaks. On Hemingway, it has a Grade 9 readability score and Grammarly found no signs of plagiarism.
This is Jasper’s introduction:
“Welcome to the world of AI-powered content writing! In today’s fast-paced digital world, businesses need to keep up with the latest trends to stay ahead of the competition. One of the most effective ways to do this is by leveraging the power of AI content writing. AI content writers have revolutionized the way businesses approach content marketing by providing high-quality, engaging, and SEO-friendly content that drives traffic, boosts engagement, and increases conversions. In this article, we will explore the eight best AI content writers for small business marketing in 2023. These AI tools are game-changers for small businesses looking to level up their content marketing game. So without further ado, let’s dive in and discover the power of AI content writing for small business marketing!”
This introduction from Jasper was found to be the least likely to be generated by AI among other tools from this list at 94.2%. We are also pleased to see a Grade 12 (OK) rating on Hemingway. However, Grammarly found significant plagiarism in the content.
Jasper Pricing
Jasper is the only AI tool on our list requiring a credit card for the free trial. The free trial lasts five days and comes with 10,000 writing credits. Jasper offers three plans: Starter, Boss Mode, and Business. However, you must contact their sales team for a custom plan and price in the Business plan.
Our Expert Opinion
Jasper has proven to be a powerful AI writing tool with the quality of its content. Not only does it have access to GPT-4, but it also leverages multiple AI models, including its own Jasper AI Engine, to write natural and accurate results. Although it can be costly, using Jasper can be a good investment for businesses that consistently need long-form quality content, such as for an SEO content marketing plan.
OpenAI ChatGPT: Best Free AI Tool
Pros
- ChatGPT is completely free with unlimited words, while ChatGPT+ is available as low as $12.67/month
- Can create specific, on-brand content depending on the prompt
- Can optimize content and target key areas you want to improve based on your prompts
- Easy chatbot interface, able to understand conversational language
- Focused on reasoning and logic capabilities, especially in GPT-4 version
Cons
- High traffic volume can cause ChatGPT to crash or unable to accommodate requests
- Not real time; ChatGPT only covers data before 2021
- Requires a steeper learning curve in creating prompts to be able to produce good-quality content
- If not using ChatGPT+, it is susceptible to errors for writing long-form content
We recommend ChatGPT as the best AI solution for:
- Companies that need to consistently produce large amounts of content every month
- Entrepreneurs and startups who don’t want to spend for AI tools just yet
- AI enthusiasts who want to explore learning to instruct ChatGPT
- Writers that need to brainstorm ideas for their content
It’s no secret that ChatGPT has skyrocketed in the past few months—and for good reason. It is completely free to use and the ways you can use it are almost limitless. Unlike the other AI tools on this list, ChatGPT is a chatbot instead of a content writing platform. It responds to prompts and the more specific you get, the better the content is produced.
As of now, the free version of ChatGPT is powered by GPT-3.5. However, ChatGPT+ subscribers get access to GPT-4– the most recent and powerful AI language model by OpenAI. The biggest drawback of ChatGPT is that it is limited to information available in 2021.
On the other hand, ChatGPT rose to fame because of its research and content capabilities that are naturally translated into conversational language. You can go as broad as “website ideas?” to as specific as:
“Pretend that you are an SEO master with decades of experience, critiquing ChatGPT in terms of writing. You have a huge follow base of tech enthusiasts and digital marketing writers. You like using analogies and different forms of speech, but like to maintain a level of authority in your work.”
ChatGPT Sample Work: Readability + Plagiarism Scores
Now for the fun part. We gave ChatGPT the following prompt: “Create the intro for an article entitled 10 Best AI Content Writer for Small Business Marketing in 2023.” Again, this article’s introduction has the following ratings: 100% human-written by Copyleaks, Grade 9 (good) readability on Hemmingway, and no plagiarism detected on Grammarly.
This is what ChatGPT came up with:
“In recent years, the rise of artificial intelligence (AI) has drastically changed the way businesses approach marketing. One area where AI has made a significant impact is content creation. With AI-powered content writing tools, small businesses can now create high-quality marketing content quickly and efficiently, without having to invest in expensive content creation teams or agencies. As we enter 2023, there are numerous AI content writing tools available in the market, each with their own unique features and capabilities. In this article, we will explore some of the best AI content writing tools that small businesses can use for their marketing needs. We will examine the key features, pricing, and user-friendliness of these tools to help small business owners make an informed decision about which tool will work best for their needs.”
The results for ChatGPT’s output on Copyleaks is that it is 99.9% AI-generated. It also received a Grade 14 (poor) readability rating on Hemingway. Lastly, Grammarly reported significant amounts of plagiarism from the text.
OpenAI ChatGPT Pricing
ChatGPT is free to use, but it also comes with an upgraded version called ChatGPT Plus. You can still ask anything or have any type of content produced from ChatGPT. ChatGPT Plus simply improves the experience. Check the tabs below to see the features for each version:
Our Expert Opinion
ChatGPT is substantially used by both individuals and business entities. It is a free AI content-generating platform that, depending on your skill level in creating prompts, can produce any form of quality text content at high speed. It is best for businesses that don’t necessarily need real-time information, since it is limited to its knowledge up to 2021.
InkforAll: Best for SEO
Pros
- All-in-one AI + SEO content marketing tool
- Extensive SEO features, like real-time semantic SEO scoring, competitor analysis, SEO metadata, and more
- Unlimited AI writing
- Unlimited SEO writing and images
- Comes with AI shield to help protect your content from AI-related penalties
- Keyword research and clustering
- 130+ AI templates
Cons
- AI Shield is not accurate
- No integrations or extensions
- Only supports English
- Only 5-day free trial
We recommend InkforAll as the best AI writing tool for:
- Writers who value search engine optimization (SEO)
- Businesses needing content marketing management tools in addition to an AI writer
- Businesses who need large amounts of copy, needing unlimited words per month
- Companies that want to invest on a platform that can help them rank better
One of the AI content writers we were absolutely sure would make this list (even before our scoring was complete) is InkforAll. It boasts a unique range of AI tools that we found to be invaluable for small business marketing. Some of the tools it has that we didn’t find on any other platform are AI Shield, real-time SEO scoring, keyword research, and AI-powered competitor analysis.
InkforAll features that small businesses can benefit from the most:
- Keyword Research & Clustering
- AI Writer and Assistant (for short-form)
- AI Image Generator
- SEO Optimize
- AI Shield
InkforAll, also known as Ink AI, offers unlimited writing and thousands of credits per month that can be used to audit your content. According to InkforAll, auditing your content with their AI Shield will help you optimize your content by detecting how much your copy sounds like it was written by AI and a plagiarism score. These ratings should guide you on how to move forward with your AI-generated content.
When we tested the AI Shield for ourselves, they only detected a low amount of AI-generated content in their outputs but other AI detection tools say otherwise. Nevertheless, we found it to be a helpful tool that can pinpoint how to improve your content. At the same time, their comprehensive analytics and SEO scoring are more than enough to get any business ahead in content rankings.
InkforAll Sample Work: Readability + Plagiarism Scores
Among Ink’s six core tools, we used the AI Write tool with no template to write the sample introduction. Aside from generating the following text, it includes a content audit to test AI detection and plagiarism. Again, our current article’s introduction has the following ratings: 100% human-written by Copyleaks, Grade 9 (good) readability on Hemmingway, and no plagiarism detected on Grammarly.
This is the introduction created on Ink:
“As a small business owner, you know the importance of creating compelling content to attract and engage potential customers. However, writing high-quality content consistently can be time-consuming and challenging. Fortunately, artificial intelligence (AI) technology has advanced significantly in recent years, making it easier than ever for businesses to produce quality content quickly.
In this article, we have researched and compiled a list of the 10 best AI content writers for small business marketing in 2023. These tools use machine learning algorithms to analyze your industry and create customized content that resonates with your target audience. Whether you’re looking to craft social media posts or write blog articles, these AI-powered writing assistants will help you save time and boost your online presence.”
Ink’s AI Shield classified this text as 47% likely to be written by AI. It also reported 0 cases of plagiarism. However, this introduction received a 99.2% AI-generated rating on Copyleaks. It also has one of the lowest scores in terms of readability, with a Grade 15 (poor) rating. Grammarly also reported significant amounts of plagiarism in the text.
InkforAll Pricing
InkforAll has one of the largest free word credits among sign-ups, along with WriteSonic. It comes with 10,000-word credits but only for a five-day period. All paid plans include unlimited AI writing, and no credit card is required to sign up.
Our Expert Opinion
InkforAll may not have a free forever plan, but unlimited AI writing and SEO articles for $39 is a steal for businesses who want to consistently produce high-ranking content. It is a one-stop shop for AI-powered content marketing solutions, so we particularly recommend it to businesses who want to exert more marketing effort in SEO.
Copy.AI: Most Intuitive & Easiest AI Writing Tool
Pros
- Clean, sleek, and intuitive interface
- Free AI writing generator tools and templates
- Minimal learning curve, even for AI beginners
- 90+ content types available
- Can automate content workflows for maximum efficiency
- Only has two plans: Free and Pro, and Pro allows unlimited words
Cons
- Powered by GPT-3, which is an older AI model
- Only covers data up to 2021 (except Copy.AI chat)
- No integrations or extension unlike WriteSonic and Jasper
We recommend Copy.AI as the best AI solution for:
- Businesses that want a free-forever plan for 2,000 words a month
- AI and tech beginners who want an easy set-up and AI writing interface
- Social media managers or marketing agencies that want free content generation tools for social media marketing (SMM)
- Businesses looking to automate their content creation process with workflows and templates
- Companies needing an AI writer with unlimited words at an affordable price
Copy.AI is one of the most popular AI writing tools, with 6 million users worldwide. Unlike other top AI writers such as Jasper and WriteSonic, Copy.AI’s paid plan includes unlimited words and full access to copywriting tools.
Here are Copy.AI’s most popular features:
- AI templates
- Chat by Copy.AI
- Blog ideas
- Bullet point to blog
- Freestyle templates
- Instagram captions
- Product descriptions
- Workflow tools
What sets Copy.AI apart is that despite numerous content types, tools, and templates that rival other extensive platforms, everything on the site is easy to set up and access. Copy.AI prides itself on its Enhanced UX, which allows users to write content as quickly as they can without being distracted from what they want to convey.
However, if your business wants to integrate your AI writer with SEO and analytics tools, Copy.AI might not be the best answer. There are no integrations or extensions available for Copy.AI, unlike with WriteSonic, Jasper, and Articoolo.
Copy.AI Sample Work: Readability + Plagiarism Scores
Let’s see how Copy.AI works. We tasked Copy.AI to write the introduction for this article. Again, this article’s introduction has the following ratings: 100% human-written by Copyleaks, Grade 9 (good) readability on Hemmingway, and no plagiarism detected on Grammarly.
This is Copy.AI’s introduction:
“As we approach the year 2023, the world of small business marketing is rapidly changing. With the rise of artificial intelligence, companies are now able to utilize advanced technologies to create high-quality content that engages and converts their target audience. In this article, we will explore the best AI content writers for small business marketing in 2023. We will examine their features, benefits, and pricing, as well as their ability to create unique and personalized content that resonates with your customers. Whether you’re a small business owner looking to take your marketing efforts to the next level or a marketing professional seeking to streamline your content creation process, this article is for you. So, let’s dive in and discover the best AI content writers for small business marketing in 2023.”
Copy.AI received the following ratings: 99.9% AI-generated on Copyleaks, Grade 14 (poor) readability rating on Hemingway, and significant plagiarism on Grammarly. It has a similar but still a lower score compared to WriteSonic’s lowest-quality option.
Copy.AI Pricing
Copy.AI has two pricing plans: Free and Pro. Both plans give access to the 90+ AI content types that help generate content. No credit card is required to sign up for the free option.
Our Expert Opinion
Copy.AI has a broad collection of AI content generators, especially for short-form content. All of these features can be found on a clean, sleek, and intuitive interface that you can use with Copy.AI’s free plan. Give it a try at no cost and, if you find yourself drawn to this AI tool, you can upgrade to a paid plan for unlimited AI writing and features.
Smart Copy by Unbounce: Best AI Writer for Landing Pages
Pros
- Free forever plan available
- Unlimited plan available
- Seamless integration with Unbounce landing pages
- 45+ content templates
- Uses Unbounce conversion intelligence, which uses AI and human marketing expertise
- Available Chrome extension and desktop app
- Specializes in landing page copy
- With built-in Grammarly
- Very easy user interface (UI)
- Thriving community with helpful support
Cons
- Limited to data up to 2021
- Powered by GPT-3, which is outdated and slower compared to other tools on this list
- Use cases limited to landing pages, Google ads, and email
We recommend Smart Copy by Unbounce as the best AI content writer for:
- Businesses that need content specifically for their landing pages
- Small to medium businesses that want to integrate Google Advertising and email campaigns
- Startups or small businesses that are looking for a free-forever option
- Businesses that are already using Unbounce for their landing pages
Unbounce is a reputable landing page builder that allows users to create high-performing marketing campaigns. Smart Copy is the AI-driven content writer that was released to aid in creating content for their customers’ landing pages. What we love about this AI tool is the free forever plan and the no-nonsense interface allowing anyone with no AI experience to create content confidently.
Here are the top AI templates on Smart Copy:
- Landing pages
- Blog posts
- Pay-per-click ads
- Product descriptions
- Sales emails
- Brand statements
There are 45 templates available on Smart Copy, which is considerably less than the other options on this list. Nevertheless, it narrows down the businesses that can best benefit from the platform.
At the same time, it makes the entire content creation exercise much easier since you simply choose a template, add some context, and choose the variation you like the best. Find out exactly how to create a landing page as you explore how to integrate AI content writers into your process.
The biggest drawback that we have to point out is that Smart Copy is powered by GPT-3.5. Although this is more advanced than Copy.AI’s GPT-3 model, it is still behind WriteSonic, ChatGPT+, and Jasper’s AIs. It is limited to data up to 2021 and can be prone to biases or inaccurate information.
Smart Copy Sample Work: Readability + Plagiarism Scores
Here’s our final test. For reference, the introduction in this article has the following ratings: 100% human-written on Copyleaks, Grade 9 (good) readability on Hemmingway, and no plagiarism detected on Grammarly. We asked Smart Copy to come up with a different introduction:
“As artificial intelligence continues to become more sophisticated, AI content writers are becoming increasingly important for small business marketing. In 2023, businesses will need content that is tailored to their specific needs and that is written in a way that engages their target audience. An AI content writer can provide this by understanding a business’s goals and objectives and creating content that meets those needs. AI content writers can also help businesses save time and money by automating the content creation process. With AI content writers, businesses can produce high-quality content quickly and efficiently, allowing them to focus on other aspects of their marketing strategy. As AI content writing technology continues to improve, it will become even more essential for small business marketing in 2023.”
Unsurprisingly, Copyleaks caught this introduction as 99.9% AI-generated. It was rated Grade 15 (poor) on Hemmingway, which is the lowest score on this list along with InkforAll. Lastly, Grammarly reported significant plagiarism from the text.
Smart Copy Pricing
Smart Copy has a free forever plan and doesn’t require a credit card to sign up. Each plan includes award-winning customer support and community access. Check the tabs below for more information:
For more ideas of ways to use this AI content writer, explore our collection of effective landing page examples.
Our Expert Opinion
Smart Copy by Unbounce has all the essentials that small businesses need from an AI content writer. AI templates, customer support, integrations, and a robust community make this AI solution beginner-friendly. It is especially useful for businesses looking to create landing pages or needs copy for their existing pages, since it is an AI tool by Unbounce—a platform that specializes in landing page generation.
How We Evaluated the Best AI Content Writers
The reason why AI-powered content writers have gained so much traction over the past year is because of their speed in creating content. That aside, we took note of other important factors that can make any AI content writer a crucial addition to small business marketing and used them as our criteria for these AI writing tools. Here is the breakdown of the final rubric:
- Cost
- Quality (Score in AI Content Detector, Plagiarism Checker, and Readability Test)
- Versatility (Number of Templates, Tools, and Business Cases)
- Monthly Word Limit
- Customer Support
- Ease of Use
- Data Accuracy (Based on AI Model)
What to Do Before Publishing AI-generated Content
AI content writers can save you a tremendous amount of time, and even research, for marketing tasks like blogging, email marketing, social media, and more. However, as should be apparent from the scores above, they have limitations. For one, they can only generate aggregated content from existing sources (not original content).
In addition, search engines like Google have advanced AI detectors. Having content purely generated by artificial intelligence is not a good strategy for ranking higher on Google, and can penalize your site temporarily (or even forever).
Use these AI tools to help build content outlines and round out your writing, but remember to always make your content unique. Also, keep in mind that most of the AI writers here struggled when it came to readability, which is something a human can address when revising AI-generated text.
Key Considerations When Choosing an AI Writer
Although we determined WriteSonic is the best AI content writer for small business marketers, the final choice depends on your business needs. We’ve done our best to evaluate these AI tools objectively and effectively, but honestly, there is no set single answer since every business is different.
Don’t worry, we’re not going to end this part of the article with a cliché. Instead, check out these key considerations and the questions to ask yourself to help choose the best AI content writer for you:
- How much are you willing to spend for an AI content writer? All of the choices on this list offer some form of free trial or plan. If you don’t want to commit at all or want free AI writing indefinitely, Writesonic, Copy.AI, ChatGPT, and Smart Copy all offer free plans with no credit card required! For paid plans, the cheapest plans can be found on WriteSonic and Canva.
- How many words or pieces of content do you plan to create and edit monthly? Most of the time, the word or credit count in these AI tools also decreases if you use the AI tool to rewrite/edit the content. If you want to be safe and go for unlimited words a month, choose Smart Copy, InkforAll, Copy.AI, and ChatGPT.
- Do you have a specific type of content you want to focus on? You can use each platform’s business cases or templates to assess if it can produce the type of content you want. Do you need copy for your small business website or long-form blog posts? If you don’t have specific content in mind, check out InkforAll and WriteSonic since they offer the most AI templates on this list.
- How much experience or skill do you have in using AI tools? Do you need a beginner-friendly option like Copy.AI or Canva Magic Write Tool? On Canva, you only need to press “/” and begin typing instructions. On the other hand, Anyword can produce insightful and invaluable content if you know how to utilize its performance scoring data.
Frequently Asked Questions (FAQs)
Are AI content writers worth it for small businesses?
With the right AI content writer, small businesses can streamline the content creation process and minimize costs to produce a higher return. AI tools can help grow small businesses as long as they choose the right tool for their goals and needs. At the same time, you must know how to use these tools effectively so your content still performs well.
Is there any free AI for content writing?
WriteSonic, Copy.ai, ChatGPT, and Smart Copy by Unbounce are all AI for content writing that offer a free forever plan. You can use this to produce content monthly and decide whether you want to invest in a premium plan for these AI tools moving forward.
Will AI replace human writers?
AI, in its current state, cannot replace human writers. Although AI can accomplish so much in a short amount of time, it can’t leverage emotions and induce thought leadership the way human writers can. Right now, AI writers are best used for brainstorming, idea generation, and outlining how your content will go.
Bottom line
There’s more to being an excellent AI content writer than just being able to whip up content at the drop of a hat. Improved readability, accuracy/relevance of information, and ease of use are just some of the traits we found in the top AI writing tools. Gauge what type of content you are expecting your AI writer to produce, and that will be the first step in finding the best AI content writer for your business.
You don’t need to commit to an AI writing tool immediately. Test the waters with WriteSonic’s free forever plan. Not only does it have one of the most extensive template libraries—it’s also powered by one of the most powerful AI models in 2023 designed to produce intelligent results.
