LinkedIn is a social media platform mainly used for professional portfolio management, talent recruitment, and business networking—but it’s also an excellent source of sales leads for business-to-business (B2B) companies. Integrate customer relationship management (CRM) systems with LinkedIn to sync data as lead records. This integration also lets users access the LinkedIn Sales Navigator tool for prospect recommendations and automated outreach.
After evaluating several providers, we ranked the nine best LinkedIn CRM software based on price, general and niche features, ease of use, and user reviews:
- Best LinkedIn CRM on mobile: HubSpot CRM
- Best for broad LinkedIn functions: Zoho CRM
- Best cost-effective LinkedIn CRM option: Freshsales
- Best LinkedIn CRM for product usability: monday CRM
- Best for unlimited LinkedIn contacts import: Pipedrive
- Best for tracking LinkedIn prospects’ posts: BreakCold
- Best for publishing LinkedIn content: EngageBay
- Best for LinkedIn project management: Insightly CRM
- Best for managing LinkedIn leads: Salesforce Starter Suite
Best LinkedIn CRM Software Compared
Provider | Free Plan? | Our CRM Rating out of 5 | |
---|---|---|---|
$15 per user | ✓ 5 users | 4.56 | |
$14 per user | ✓ 3 users | 4.44 | |
$9 per user | ✓ 3 users | 4.31 | |
✕ | 4.26 | ||
$14 per user | ✕ | 4.23 | |
$17.40 per user | ✕ | 4.18 | |
$13.79 per user | ✓ 15 users | 4.16 | |
$29 per user | ✓ 2 users | 4.12 | |
$25 per user | ✕ | 4.06 | |
HubSpot CRM: Best LinkedIn CRM on mobile
Pros
- Mobile app available across all plans to connect with leads and customers who are active on LinkedIn
- LinkedIn ad campaign management features and a free plan with modules for sales, marketing, service, and content management
- Highly intuitive CRM interface with a minimal learning curve
Cons
- Huge price jump from Starter ($15 per month) to Professional plan ($1,080 for five users)
- LinkedIn Sales Navigator integration requires Professional plan at $1,080 for five users, per month
- Users can’t post and manage LinkedIn posts until the expensive Professional plan
- You need a CRM for LinkedIn on a mobile app: HubSpot offers bundled solutions in its Customer Platform at a discounted price to help businesses expand their operations. Mobile app access is available across all free and paid plans, which is highly beneficial for salespeople in the field.
- You want to manage LinkedIn ads from your CRM: HubSpot CRM is a highly robust LinkedIn CRM that lets you manage nearly all social functions from the platform. These include access to LinkedIn Sales Navigator, content posting, and form-to-lead generation. The most notable feature is ads management, which allows users to create, deploy, and track LinkedIn ads from the CRM system, starting on the Starter plan.
- You need a free and simple LinkedIn CRM: HubSpot CRM is well-touted for its free CRM product and intuitive design. It includes easy-to-use contact management, quote generation, deal tracking, email marketing, blog hosting, ticketing, and third-party integrations with LinkedIn to create new leads from form submissions.
- You need an affordable LinkedIn Sales Navigator CRM integration: The HubSpot and LinkedIn Sales Navigator connection allows you to send InMails from the CRM directly or as automated sequences. This CRM integration also allows you to get deeper insights into company and contact records using social profiles. Unfortunately, the HubSpot Sales Navigator tool requires the Professional plan, which starts at $1,080 per month for five users.
- Alternative: Zoho CRM lets you connect with Sales Navigator at just $23 per user, monthly. Choosing this CRM for LinkedIn can save you a lot of money, especially if you don’t really need the bells and whistles of HubSpot CRM.
- You want to post LinkedIn content at a lower cost: HubSpot CRM offers a solid content management system (CMS) that includes publishing posts on LinkedIn. However, this capability is expensive and requires the Professional plan ($1,080 per month for five users).
- Alternative: EngageBay offers content management capabilities on LinkedIn for free using Zapier. You can also use monday CRM’s Standard plan for $12 per user, monthly to publish content if you prefer a direct integration.
HubSpot CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. We based the above pricing on the HubSpot Customer Platform, which can be bundled with other HubSpot products and add-ons for marketing, sales, service, content, and operations. While we update pricing information regularly, we encourage our readers to check current pricing here.
Connect your LinkedIn ad account to HubSpot to create ads. (Source: HubSpot)
Our Expert Opinion
HubSpot CRM is our best LinkedIn CRM, renowned for its mobile accessibility when messaging contacts and prospects on this social media platform. With LinkedIn integration, users can also design ad content, deploy campaigns, and track their performance—all in the CRM interface. Like the CRM, this feature, along with the other LinkedIn functions, is highly intuitive for any user to quickly pick up, regardless of prior CRM experience.
Zoho CRM: Best for Broad LinkedIn Functions
Pros
- Free and affordable plans available, starting at $14 per user, monthly
- Relatively low-cost integration with LinkedIn Sales Navigator, starting at $23 per user, monthly
- Broad LinkedIn functions like ads tracking, lead generation, and data enrichment through LinkedIn profiles
Cons
- Poor product usability ratings due to extensive customization options
- Data enrichment through LinkedIn not available until the Enterprise plan at $40 per user
- Users can only monitor LinkedIn ads performance in the CRM; no option to create and deploy the ads
- You want a broad range of LinkedIn functions: Zoho is a popular product that offers a wide range of LinkedIn capabilities through a CRM integration. Once connected, users can generate CRM leads from LinkedIn forms, track ads performance, and manage a content calendar. They can also create and publish LinkedIn posts, and auto-enrich lead and contact records using LinkedIn profiles.
- You need an affordable Sales Navigator connection: The Zoho LinkedIn Sales Navigator integration is relatively affordable compared to other CRM systems, with paid plans starting at just $23 per user, monthly. You get LinkedIn prospect recommendations and receive updates on career and company changes. InMail messages can also be viewed in the Zoho SalesInbox module through the Sales Navigator plugin.
- You need a simpler CRM with LinkedIn integration: Usability is a problem with Zoho because of its advanced capabilities and many modules, which make the product difficult to navigate and operate. Hence, integrating this CRM with LinkedIn can be complicated.
- Alternatives: monday CRM and HubSpot CRM are both great simple CRM options that integrate with LinkedIn.
- You want to manage ads in the CRM: While users can connect to LinkedIn ads from Zoho CRM and track ad performance and engagement, no tools are available to create the ad from the CRM.
- Alternative: We recommend HubSpot for the best CRM LinkedIn integration for ads management. Its connection with LinkedIn ads lets you design, schedule, and manage ad campaigns.
Zoho CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. It comes with a 15-day free trial with five credits. While we update pricing information regularly, we encourage our readers to check current pricing here.
A Zoho CRM LinkedIn Sales Navigator lead profile (Source: Zoho)
Our Expert Opinion
Zoho CRM LinkedIn integration has, by far, the broadest range of capabilities for sales teams to prospect, enrich their lead data, and engage contacts directly using LinkedIn. This CRM is the best solution if you are a hardcore LinkedIn user with plenty of experience operating a CRM system. Marketing teams can also benefit from integrating ad-tracking capabilities and social tools to publish LinkedIn content.
Freshsales: Most Cost-effective LinkedIn CRM
Pros
- Cheap starting plan at $9 per user, per month with automated content publishing via Zapier integration
- Automatically creates company updates on LinkedIn based on CRM record changes
- Offers contact scoring through the Freddy AI tool on the Growth plan ($9 per user, monthly)
Cons
- Free plan does not allow LinkedIn integration
- LinkedIn actions require Zapier
- Does not offer integration with LinkedIn Sales Navigator
- You need a CRM that lets you publish content on LinkedIn: When you integrate Freshsales with LinkedIn via Zapier, you can create flows between the two apps for content management. This CRM’s paid plan starts at only $9 per user, monthly, which already includes the ability to automate shared updates or posts based on time triggers or activity happening in the CRM, like added or changed tasks.
- You want to automate company page updates on LinkedIn: Freshsales’ CRM LinkedIn integration allows you to create a new update for a company page based on action events in the CRM. These triggers include the creation of a new account, contact, deal, lead, or task.
- You want a free LinkedIn CRM for publishing content: While Freshsales offers a free plan for three users, you cannot use it to post LinkedIn content if you’re not subscribed to a paid plan. The cost for this starts at $9 per user, monthly.
- Alternative: EngageBay is a great alternative that gives you access to features for LinkedIn content management for free via Zapier.
- You need a CRM that connects with LinkedIn Sales Navigator: Freshsales does not allow you to connect to LinkedIn Sales Navigator for prospecting and lead engagement.
- Alternative: Zoho CRM is our top choice for a CRM with LinkedIn Sales Navigator integration. For just $23 per user, monthly, you can get updates on company changes and prospect recommendations from LinkedIn.
Freshsales Pricing Plan & Overview*
Freshsales Pricing Add-ons:
- Workflows: $5 for 10 workflows
- Phone Credits: Starts at $5
- CPQ (Configure, Price, Quote): $19 per user, monthly
- Additional Bot Sessions: $75 for 1,000 bot sessions per month
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It comes with a 21-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Freshsales integration with LinkedIn (Source: Zapier)
Our Expert Opinion
Freshsales is one of the lesser-known CRMs that integrate with LinkedIn that’s affordably priced starting at $9 per user, monthly. At this price, you can automate content posts on LinkedIn via Zapier based on triggers like a new contact or task. You can also automatically create a company update on LinkedIn whenever a new lead or task is added to the CRM.
monday CRM: Best LinkedIn CRM for Product Usability
Pros
- Familiar spreadsheet format for data management and intuitive automation tools to create LinkedIn posts
- Robust tools for account and client project management
- Direct LinkedIn integration in the Standard plan at $17 per user for a minimum of three users
Cons
- No free plan, plus misleading pricing; paid plans require a minimum of three users
- Does not integrate with LinkedIn Sales Navigator
- Users can’t use the integration to manage ad campaigns from the CRM
- You prioritize usability for your CRM: monday CRM prides itself on product usability. It uses a spreadsheet-style format, which most users are familiar with, for CRM customization and data management. The interface allows easy access of sales data. Finally, the automation design features offer premade trigger and action recommendations—easily creating workflows between the CRM and LinkedIn.
- You want to manage LinkedIn content posts: The monday CRM and LinkedIn integration primarily focuses on publishing content through automations. Users can do a direct integration or connect the apps through Zapier. Regardless, you can set workflows where if a certain date arrives, time has passed, or the status of a record changes in the CRM, Zapier will trigger LinkedIn to post and share social content.
- You need a Sales Navigator integration: Unfortunately, monday CRM has no option to connect to LinkedIn Sales Navigator for access to its advanced prospecting tools.
- Alternative: Zoho CRM is our favorite alternative, with low-cost connections to Sales Navigator starting at just $23 per user, per month. With the LinkedIn Sales Navigator extension, you can get prospect recommendations and updates on the career activities of your prospects.
- You want to manage LinkedIn ads from your CRM: While you can manage LinkedIn content from the CRM, monday CRM does not let you create and track ad campaigns. This can be a downside for small businesses wanting to measure the effectiveness of their advertising efforts on this social media platform.
- Alternative: HubSpot CRM is the best option on this list for LinkedIn ads management. It starts on the Starter plan at $15 per user, which enables you to create, launch, and track LinkedIn ads from the CRM system.
monday CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a monthly per-user breakdown. Monthly billing is available for a higher cost. There is a 14-day free trial for the paid plans. While we update pricing information regularly, we encourage our readers to check current pricing here.
monday CRM creating LinkedIn automations (Source: monday.com)
Our Expert Opinion
monday CRM is a great option for first-time CRM system users. It offers a highly intuitive navigation system and is easy to use for customizing modules and managing data records. For LinkedIn capabilities, users can access the integration directly by incorporating LinkedIn in the CRM’s workflow automation design. From there, you can schedule content posts using simple workflow design tools.
Pipedrive: Best for Unlimited LinkedIn Contacts Import
Pros
- Free and unlimited LinkedIn contacts import via LinkPort
- Automated deal creation with each form submitted via mobile-optimized LinkedIn Lead Gen Forms
- Duplicate data detection features and access to Marketplace app integrations available across all plans
Cons
- No free plan; only a 14-day free trial
- LinkedIn CRM integration requires third-party apps like LinkPort and LinkedIn Lead Gen Forms
- Auto profile enrichment is not available until the Advanced plan at $29 per user, monthly
- You want to bulk import LinkedIn contacts into your CRM: All Pipedrive users can integrate it with LinkPort, a free Chrome extension in the Pipedrive Marketplace that lets you import unlimited LinkedIn contacts with just a single click. You can also map out and customize contact fields before directly importing them.
- You’re targeting mobile audiences with your LinkedIn campaigns: When you integrate Pipedrive with LinkedIn Lead Gen Forms, you can enhance your LinkedIn-sponsored content campaigns by using mobile-friendly forms to collect data. Doing this also enables you to streamline your sales workflow by automating deal creation in your CRM each time a form is submitted.
- You’re a startup seeking a free LinkedIn CRM tool: While you can integrate Pipedrive with LinkedIn for free, the platform itself does not offer a free plan.
- Alternative: We recommend EngageBay if you’re looking for a free or more affordable LinkedIn CRM. This provider has a free plan that allows you to connect with LinkedIn to create automations for content posts.
- You prefer a CRM that directly integrates with LinkedIn: If you want to connect Pipedrive with LinkedIn, you’ll have to use third-party extensions or automation apps. These include LinkPort Chrome extension and LinkedIn Lead Gen Forms powered by Make.com.
- Alternative: Subscribe to Zoho CRM’s Professional plan ($23 per user, monthly) to access integration with LinkedIn Sales Navigator. You can leverage this connection for content publishing, lead generation, ads tracking, and LinkedIn profile enrichment.
Pipedrive Pricing Plan & Overview*
Pipedrive Pricing Add-ons:
- Projects Project management tools, free with Power and Enterprise plans : Starts at $6.70 per user, monthly
- Campaigns Customizable email campaigns : Starts at $13.33 per company, monthly
- LeadBooster Lead generation tool set (chatbot, live chat, prospector, web forms, and appointment scheduler) : Starts at $32.50 per company, monthly
- Smart Docs Trackable quotes, proposals, and contracts; free with Professional, Power, and Enterprise plans : Starts at $32.50 per company, monthly
- Web Visitors Web tracking and lead ranking : Starts at $41 per company, monthly
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It comes with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Pipedrive makes it very easy for users to import all their LinkedIn contacts, including details such as the contacts’ name, organization, country, and LinkedIn URL. Plus, this free Chrome extension also works on LinkedIn Sales Navigator. You can also integrate Pipedrive with LinkedIn Lead Gen Forms via Make.com to save time and improve your sales workflow. This integration enables you to automate lead data collection, leverage mobile-optimized lead generation forms, and launch targeted LinkedIn ads.
Breakcold: Best for Tracking LinkedIn Prospects’ Posts
Pros
- Aggregates all posts in a centralized place for prospecting and engagement purposes
- Quickly view what you commented or liked about the prospect posts
- Create a list of prospects and existing customers and interact with their LinkedIn
Cons
- A bit pricier than other CRMs; starting at $17.40 per user, per month
- Limited native integrations
- No multichannel cadence automation for automatically executing calls, emails, and text messages after a trigger event
- You need a LinkedIn prospecting tool: Breakcold can be used as a LinkedIn prospecting tool to generate more sales leads. Sales reps can track prospects’ posts to determine their interests and activities. They can also auto sync social interactions or quickly view the users who commented or liked a lead’s posts in the CRM.
- You need a CRM suitable for LinkedIn engagement: Sales teams can create curated lists of leads and existing customers and then interact through their LinkedIn accounts. This capability results in improved sales lead generation and engagement across multiple touchpoints, especially B2B leads on LinkedIn.
- You need a robust CRM with LinkedIn integration at a more affordable price: Breakcold has robust LinkedIn capabilities like creating a prospecting feed to build B2B relationships faster. However, this social CRM is costlier than other CRM systems, considering its limited sophisticated features like multichannel cadence automation.
- Alternative: If you’re looking for a cheaper CRM that you can integrate into LinkedIn and that has more robust sales management features, Freshsales is your best choice. Freshsales is only $9 per user, per month. Sales campaigns in Freshsales help salespeople automate their sales cadence.
- You need a LinkedIn CRM system with plenty of native integrations: Breakcold requires another third party app like Zapier to acquire more advanced functionalities, like workflow automation—which means an extra cost.
Breakcold Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the Breakcold plans. Monthly billing is available for a higher cost. The provider offers a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Breakcold lets you track LinkedIn posts of your prospects. (Source: Breakcold)
Our Expert Opinion
Breakcold is the best LinkedIn prospecting CRM because users can quickly view and track posts, comments, and likes for lead generation and engagement purposes. Salespeople can start a conversation and engage with potential leads through direct messaging or post replies on LinkedIn without leaving the CRM platform. This social CRM aggregates social media activities from LinkedIn and other social media prospects into a centralized place.
EngageBay: Best for Publishing LinkedIn Content
Pros
- LinkedIn CRM integration enables automated content publishing
- Includes sales, marketing, and service management tools in one platform
- Robust free plan and highly affordable paid plans starting at $13.79 per user, per month
Cons
- No LinkedIn Sales Navigator CRM sync
- LinkedIn integration requires third-party tools such as Zapier
- Limited LinkedIn capabilities; only allows you to create and share company status updates and post content through Zapier flows
- You need a low-cost LinkedIn CRM: EngageBay is an all-around affordable CRM with a free plan and paid plans starting at just $13.79 per user, monthly. Additionally, the integration with Zapier, which offers LinkedIn connections, is available on the free-forever plan for users to publish content using automations.
- You want to automate content posts on LinkedIn: EngageBay and its integration with LinkedIn allows users to create and publish content automatically on the social site. Through Zapier, you can create if/then data flows between the two apps where if a certain amount of time has passed, there’s a new event added to the CRM, or if there’s a status update for a deal or contact, then the system triggers a post on LinkedIn.
- You need a LinkedIn Navigator connection: EngageBay is relatively limited in its LinkedIn capabilities to just content publishing through Zapier data flows. Users cannot, for example, access LinkedIn Sales Navigator tools from the CRM.
- Alternative: We recommend using Zoho CRM for its cost-friendly Sales Navigator integrations, starting at $23 per user, monthly.
- You want direct integration with LinkedIn: One key issue with EngageBay is the Zapier requirements. Some users may not like the idea of using Zapier for the LinkedIn CRM integration, as it adds a new tool to the technology stack and could require an additional subscription cost if you need a lot of data flows.
- Alternatives: HubSpot, Zoho CRM, and monday CRM all have direct integration options with LinkedIn in addition to connecting through Zapier.
EngageBay Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the EngageBay All-in-One plans. Monthly billing is available for a higher cost, and two-year contract for a lower cost. While we update pricing information regularly, we encourage our readers to check current pricing here.
EngageBay Zap for LinkedIn (Source: Zapier)
Our Expert Opinion
EngageBay is our best CRM for LinkedIn when it comes to publishing content. Specifically, with regard to its marketing module, users can customize automations to schedule and trigger LinkedIn content posts—a feature that’s available for free using Zapier. Overall, we like the value offered by EngageBay, where it’s not only affordable, but comes with all-in-one tools for sales, marketing, and service functions.
Insightly CRM: Best for LinkedIn Project Management
Pros
- Includes built-in project management tools that can be used for LinkedIn-related projects
- Robust contact management tools with relationship linking, data storage, and activity tracking
- Insightly CRM displays icons that open LinkedIn and other social media pages from your Insightly CRM contacts
Cons
- Customer service and marketing modules require a separate product for an added cost starting at $29 per agent, monthly
- No social profile enrichment and social media management capabilities
- Lead assignment and routing not available in the basic plan; starts in the Professional plan at $49 per user
- You manage a startup or project-based business: Insightly CRM offers robust project management features. This CRM enables sales teams to categorize LinkedIn contacts or prospects on the database. Users can collaborate on different project tasks, build automated workflows, and track project milestones.
- You need record-linking capabilities for LinkedIn referral marketing: Insightly CRM lets you link contact records together to indicate B2B relationships, starting with its Plus plan at $29 per user, monthly. This way, you can track which of your LinkedIn leads and customers know each other or are connected to certain companies in your records.
- You need a CRM that integrates with LinkedIn and has tools for revenue operations: Insightly CRM does not have built-in customer service features and advanced marketing tools needed for a revenue operations team. This can be a downside if you want to use customer service tools to engage with LinkedIn prospects.
- Alternative: HubSpot CRM and Zoho CRM are two of the best customer relationship management software offering comprehensive features for service and marketing automation in a single platform.
- You’re looking for a CRM with solid social media capabilities: Unfortunately, Insightly CRM does not have social profile enrichment and engagement tools.
- Alternative: Freshsales is one of the best social CRM options that enables sales teams to interact with potential customers and generate social media leads without having to leave your CRM.
Insightly CRM Pricing Plan & Overview*
Insightly CRM Add-ons:
*Pricing is based on annual billing. Monthly billing is available for a higher cost. The provider offers a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Insightly CRM capturing customer information (Source: Insightly CRM)
Our Expert Opinion
Insightly CRM has helpful task and project management tools across all its paid plans. Sales teams can use these tools to convert LinkedIn opportunities to projects after closing a deal. Users can copy relevant contact details, tasks, and records from the opportunity directly into the new post-sale project for complete visibility into the customer relationship. It eliminates the need to manually create a project after closing a deal for seamless project management.
Salesforce Small Business: Best for Managing LinkedIn Leads
Pros
- LinkedIn integration allows you to generate CRM leads and autoroute them to users for form submissions
- Offers robust case management features with knowledge base resources to help agents provide excellent service
- LinkedIn content publishing and sharing using Zapier automation is available
Cons
- No free plan; only has 30-day free trial
- Requires Zapier; direct LinkedIn integrations require higher level Sales Cloud plans (starting at $80 per user, monthly)
- Users can’t connect to Sales Navigator without upgrading to the Salesforce Small Business’ Pro Suite plan at $100 per user, monthly
- You want to efficiently generate and manage LinkedIn leads: One of the notable features for Salesforce Small Business is the web-to-lead capture tools with automated routing. Teams can use this to auto-generate CRM leads or contacts based on form submissions on LinkedIn. From there, they can quickly route any new lead to a sales rep to quickly connect.
- You need content publishing tools from your CRM: Some of the LinkedIn and Salesforce Starter features are powered by Zapier flows. One of the key ones is creating and sharing company posts based on CRM triggers. Users can plan and publish LinkedIn content based on record updates, time passed, new leads, and whenever an inbound message is received in Salesforce.
- You want broader LinkedIn capabilities: Salesforce Small Business’ Sales Navigator Salesforce integration, InMail logging, and advanced prospect and account insights from LinkedIn profiles require higher-priced sales cloud products.
- Alternatives: Zoho CRM and HubSpot CRM are the best alternatives with broad LinkedIn functionality, including their primary CRM plans. Zoho CRM starts at $14 per user whereas HubSpot CRM’s basic plan costs $15 per user, monthly.
- You need a free LinkedIn CRM: Because Salesforce Small Business is its own paid subscription option, there’s no freemium plan you can access through it.
- Alternative: EngageBay is our top pick for a CRM that offers free LinkedIn integration options.
Salesforce Small Business Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown, though monthly billing is available for a higher cost. It comes with a 30-day free trial. We are using the pricing for Salesforce Small Business plans. While we update pricing information regularly, we encourage our readers to check current pricing here.
Zapier creating automation for new LinkedIn lead records in Salesforce (Source: Zapier)
Our Expert Opinion
Salesforce Small Business empowers sales teams to put early-stage lead generation through LinkedIn on autopilot. In addition to being able to design Zapier automations that create new lead records based on LinkedIn form submissions, users can also autoroute those leads to the proper users based on criteria like geography, potential deal size, industry, and any other data criteria they map out in Salesforce.
Visit Salesforce Small Business
How We Evaluated the Best CRM Integration With LinkedIn
To determine the best CRM that integrates with LinkedIn, we evaluated the capabilities available in the CRM once it’s connected to LinkedIn. Access to LinkedIn Sales Navigator, for example, gives users advanced prospecting tools and the ability to engage leads through InMail in their CRM. We also looked at other critical product attributes, including price, ease of use, customer service availability, and whether the integration can be done directly or if it requires Zapier.
The tabs below offer insight into our evaluation process of the best LinkedIn CRM software and serve as basis on how to choose the best CRM to integrate with LinkedIn:
25% of Overall Score
General features held our most heavily weighted criteria. We looked at mobile capabilities for on-the-go activity, reporting and analytics tools, and the range of third-party integration options outside of LinkedIn. The subcriteria we used include contact/lead management, reporting with dashboards, and customizable pipelines. We also evaluated workflow automation, email management, lead management, integrations, and mobile app features.
15% of Overall Score
Pricing considered the overall affordability of each LinkedIn CRM. We looked at free-plan availability, the cost and scalability of the paid plans, and the subscription price specifically for accessing the LinkedIn integration. We also evaluated flexibility and whether the provider offered annual and monthly billing.
10% of Overall Score
We evaluated niche features specifically for the LinkedIn integration. The accessibility of LinkedIn Sales Navigator, for example, is an advanced capability for users to prospect from their CRM. We also looked at whether the product can connect to LinkedIn ads to manage campaigns from the CRM, allow users to publish content, and maintain auto-enriched CRM records using LinkedIn profile data.
20% of Overall Score
To assess the ease of use, we checked if the provider has built-in templates or automations. We also searched reputable review sites to gauge general user sentiment regarding its learning curve and ease of setup. In addition, we considered its plan options to see if it is easily scalable.
15% of Overall Score
Extensive support and service help prevent poor user experiences that users may encounter while integrating with LinkedIn or using its features. This was evaluated in terms of hours of support availability and whether there was 24/7 access for subscribers. We also looked at channel availability via phone, email, live chat, and self-service resources like a knowledge base or community forum.
15% of Overall Score
In addition to firsthand experience with these LinkedIn CRM tools, we evaluated what actual users say about each product according to reviews from online sites. These criteria consider how customers feel about the LinkedIn-CRM features and whether it’s worth the cost. We also wanted to better understand the user experience in terms of product ease of use.
Frequently Asked Questions (FAQs)
No, LinkedIn does not have its own CRM system. It is a social media platform that lets you publish content, deploy ad campaigns, and generate leads through web form submissions. Users can access a CRM integration with LinkedIn to manage some of its functions from a CRM interface and synchronize lead data. There’s also a LinkedIn Sales Navigator tool that lets you handle CRM functions like prospecting, lead storage, and engagement via InMail.
A LinkedIn CRM is a product that can integrate with the social media platform. It is beneficial as it allows teams to complete LinkedIn activities, such as ads deployment, content publishing, and prospecting, all from the CRM interface. Additionally, you can generate CRM leads from LinkedIn form submissions and synchronize data between LinkedIn Sales Navigator and the CRM.
There are several reasons why you should integrate your CRM with LinkedIn. The first is to optimize your sales funnel so that you can use a single platform to track and generate leads. The second is to enrich your CRM data using the latest information from LinkedIn so that you can launch more targeted communications to leads. In addition, this integration helps you save a lot of time by automating bulk connection requests and follow-up messages.
Bottom Line
The best CRM for LinkedIn integration lets you manage ads, generate leads, and initiate sales activities from the CRM. Depending on your budget, LinkedIn feature needs, and whether you prefer a native integration or direct connection, certain CRMs will be better suited for you than others. Based on our in-depth evaluation, HubSpot CRM is the best mobile CRM with LinkedIn management capabilities, while Zoho CRM offers Sales Navigator at a low cost.