10 Best Mobile CRM Apps | Fit Small Business

10 Best Mobile CRM Apps

A mobile customer relationship management (CRM) app is an indispensable tool for on-the-go sales teams. The best mobile CRM apps are equipped with easy-to-use contact, deal management, and collaboration tools for real-time data access and seamless sales, marketing, and service operations. With a mobile CRM app’s functionalities nearly equivalent to its desktop version, you won’t…

Oct 9, 2024
25 minute read

A mobile customer relationship management (CRM) app is an indispensable tool for on-the-go sales teams. The best mobile CRM apps are equipped with easy-to-use contact, deal management, and collaboration tools for real-time data access and seamless sales, marketing, and service operations.

With a mobile CRM app’s functionalities nearly equivalent to its desktop version, you won’t miss tracking every customer interaction and sales activity anytime and anywhere—gaining more control over your business. After a thorough evaluation of several platforms in terms of pricing, features, support, and ease of use, we chose our best mobile CRM apps for 2024.

  • HubSpot CRM: Best ​​overall for an intuitive interface
  • Bitrix24: Best for robust mobile chat features
  • Zoho CRM: Best for a mobile CRM powered by artificial intelligence (AI)
  • Salesforce: Best for complete mobile CRM features
  • Capsule CRM: Best for mobile calendar tracking
  • Pipedrive: Best for calling and logging calls
  • ClickUp: Best for general mobile task management
  • monday CRM: Best for sales enablement
  • Insightly CRM: Best for business card scanning
  • EngageBay: Best for team collaboration

Best Mobile CRM Apps Compared

ProviderFree PlanFree Trial (Days)Starting Monthly PriceBased on annual billing on a per-month basis; monthly billing is available at slightly higher rates, unless otherwise specified.Our Rating out of 5
The Hubspot logo.✓5 users✕Free demo$15 per user4.76
Visit HubSpot CRM
Bitrix24 logo✓Unlimited users15$49 for 5 users4.61
Visit Bitrix24
zoho crm logo✓3 users15$14 per user4.57
Visit Zoho CRM
Salesforce logo.30$25 per user4.49
Visit Salesforce
Capsule logo.✓2 users14$18 per user4.46
Visit Capsule CRM
Pipedrive logo14$14 per user4.43
Visit Pipedrive
The ClickUp logo.✓Unlimited users14$7 per user4.25
Visit ClickUp
monday CRM logo.14$12 per userThree-user minimum requirement; total $36 per month4.23
Visit monday CRM
Insightly logo14$29 per user4.20
Visit Insightly CRM
EngageBay logo✓15 users14$13.79 per userBiennial billing (payments every two years) with discount and monthly billing (higher plan costs) are available.4.18
Visit EngageBay CRM

HubSpot CRM: Best for a Mobile Interface With Intuitive Navigation

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HubSpot CRM Pricing Plans*

Cost: $0 for five users

Key Features:

  • Mobile CRM for record management and business card scanning
  • Mobile inbox for supporting customers and engaging leads on the go through chat and email
  • Contact and company managementWith activity tracking and notes; offers microphone for voice-to-notes in records
  • Deal tracking on one pipeline with ability to update status on mobile CRM software
  • Task management with mobile task tracking and customer service ticketing for one pipeline
  • Mobile marketing performance tracking for email campaigns
  • App marketplace access for third-party integrations
  • Built-in appointment scheduler, quote generation, and document storage within CRM records
  • Mass email marketing with email templates and automated campaign deployment
  • Website landing page design tools, blog hosting, and custom web formsCustomizable forms you can include in your website for customers and leads to submit inquiries

*Pricing is based on annual billing on a per-user monthly breakdown of HubSpot Customer Platform. Monthly billing and enterprise-level options are also available for a higher cost. We update pricing information regularly but encourage readers to check current pricing.

**Customer Platform includes sales, marketing, customer service, content management system (CMS), and operations software. Individual modules can be purchased for lower monthly costs.

HubSpot CRM mobile app procedure on editing a ticket's properties.

HubSpot CRM lets you update a ticket’s property on its mobile app for efficient sales support and customer service management.
(Source: HubSpot)

Our Expert Opinion

If you’re looking for free plans, solid features, and an excellent user experience in one mobile app, HubSpot CRM is for you. While we could’ve focused on its solid email outreach and mobile marketing tools, the HubSpot mobile interface is too clean to overlook. Just like its web app, users can easily navigate to their modules and use features on the go, thanks to the intuitive and modern interface design.

Visit HubSpot CRM

Bitrix24: Best Mobile CRM App With Robust Chat Features

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Bitrix24 Pricing Plans*

Cost: $0 for unlimited users

Key Features:

  • Bitrix24 tasks accessible on Android and iOS devices
  • QR code authorization via mobile app
  • Shared team calendar and project management module
  • Unlimited contact storage and deals with sales pipeline and timeline activity tracking
  • Google Maps address and location monitoring in CRM records
  • Custom data fields and automated duplicate detection
  • Bitrix24.Sign tool for creating, sending, and getting signatures for sales documents
  • Client profile storage with activity planning and tracking plus task reminders
  • Inventory management, product catalog, and live chat engagement with web visitors
  • Automatic web visitor contact information request and customer journey tracking

*Pricing is based on annual billing on a per-month breakdown. Monthly billing and enterprise-level options are available for a higher cost. Bitrix24 offers a free 15-day trial period for its paid plans. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Bitrix24 is the best mobile chat CRM because of its mobile chat feature. We like how reps can become more productive and effective in their roles with this time-saving feature. Provide personalized customer experiences with emoji replies, and plan the next best action based on the message indicator’s status to close deals faster. We love how users can track projects, make video calls, and more using this mobile CRM.

Visit Bitrix24

Zoho CRM: Best for an AI-powered Mobile CRM

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Zoho CRM Pricing Plans*

Cost: $0 for three users

Key Features:

  • Lead, account, contact, and deal tracking for one sales pipeline with mobile app view
  • Marketing automation for campaigns and email opt-out
  • Automation for workflow rules10 rules per module (maximum 5 active)
  • Automation for tasksFive tasks per action
  • Automation for email notificationsInclude five email notifications, 50 emails per user license, and 150 emails per day (whichever is lower and emails can be sent only to the CRM users)
  • Tasks, meetings, and calls
  • 10 custom email templates and document library
  • Standard reports
  • 1GB file storage per organization and 10MB data storage (5,000 records)
  • Customized home page components, tabs, list views, and search layout

Zoho CRM Pricing Add-ons:

  • Additional File Storage: $4 per month for 5GB (paid plans only)
  • Additional Data Storage (up to 200 users): $4 for 100MB per month (for Professional and up)
  • Additional Data Storage (over 200 users): $2 for 100MB per month (for Professional and up)
  • Data Backup: $12 per request

*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing is also available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Zoho CRM's mobile app powered by Zia AI assistant assisting the user in adding a note via chat.

The Zoho CRM mobile app, powered by AI assistant Zi, can help sales reps add a note via chat for activity tracking. (Source: Zoho CRM)

Our Expert Opinion

Zoho is the best AI-powered mobile CRM that can autocomplete tasks on smartphones and tablets. With the time saved on manual tasks, we like how sales reps become more effective in their roles, so they can focus on selling and engaging with customers. We love how managers can easily track goal progress, monitor sales performance, and stay updated on all user activity with Zoho CRM’s mobile reporting and analytics tools.

Visit Zoho CRM

Salesforce: Best for a Mobile CRM With Complete Features

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Salesforce Pricing Plans*

Cost: $25 per user

Key Features:

  • Simplified setup and onboarding
  • Lead, account, contact, and opportunity management
  • Email integration and automated activity capture
  • Salesforce mobile app
  • Customizable sales process
  • Task management, activity feed
  • Salesforce meetings
  • Case management
  • Lightning app builder
  • Mass email and file sharing

*Pricing is based on annual billing on a monthly breakdown of Salesforce Sales Cloud edition. Salesforce Sales Cloud does not offer a monthly payment plan, except for the Starter Suite. Salesforce offers a 30-day free trial. We update pricing information regularly but encourage readers to check current pricing.

Salesforce Cloud mobile app showing various dashboards like opportunities.

Salesforce Sales Cloud mobile views show different features for on-the-go customer relationship management. (Source: Salesforce)

Our Expert Opinion

The Salesforce mobile app has the most number of CRM tools found on the web or desktop version. This gives sales reps more control over leads and sales data for smarter decision-making and strategy creation while on the go. We also love how this provider powered its mobile app with AI, automation, built-in predictive analytics, and other advanced capabilities—a game-changer for growing small businesses.

Visit Salesforce

Capsule CRM: Best for Calendar Tracking

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Capsule CRM Pricing Plans*

Cost: $0 for two users

Key Features:

  • Mobile app (for iOS and Android) with offline support
  • Tablet and caller ID support
  • Up to 250 contacts and unlimited customization to contact data
  • 10 AI content assists
  • Gmail add-onStore sent emails in Capsule CRM and create new CRM records
  • Sales dashboards with activity reports
  • Unlimited bespoke workflows for opportunities or projects
  • Data segmentation tools such as lists, filters, and tags
  • Basic project management tools with projects, tasks, and calendar
  • Google Workspace and Mailchimp integrations

*Pricing is based on annual billing on a monthly, per-user breakdown. Monthly billing is available for a higher cost. Capsule CRM offers a 14-day free trial for its paid plans. While we update pricing information regularly, we encourage our readers to check current pricing.

Capsule CRM calendar feature on mobile view showing a scheduled kickoff meeting.

Capsule CRM’s mobile app calendar for scheduling meetings and events seamlessly (Source: Capsule CRM)

Our Expert Opinion

Capsule CRM wins as the best mobile CRM for tracking calendar tasks and activities because of its dedicated module for schedule monitoring. Its AI Content Assistant helps reps summarize a meeting or call minutes for lead scoring and adding a personal touch to email correspondence. Capsule CRM helps on-the-go teams ensure that no meeting or sales activity slips through the cracks.

Visit Capsule CRM

Pipedrive: Best Mobile CRM App for Calling & Call Logging

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Pipedrive Pricing Plans*

Cost: $14 per user

Key Features:

  • Lead and contact management with activity tracking (calls and emails) on mobile app
  • Web-to-mobile phone calling and apps marketplace for third-party integrations
  • Contact location discovery using mobile app maps to spot contacts and deals
  • Deal management with rotting indicator and mobile tracking
  • CRM mobile search bar to find contact and deal records on your phone or tablet
  • Mobile collaboration through comments and user mentions on CRM records
  • Activity reporting to set up sales goals for tracking on CRM mobile app
  • Document attachments in CRM records and data duplicate detection
  • Custom data fields and pipelines and product catalog
  • AI sales assistantFor task updates, reminders, progress notifications, performance tips, and forecast assistance

Pipedrive Pricing Add-ons:

  • ProjectsProject management tools, free with Power and Enterprise plans : Starts at $6.70 per user monthly
  • CampaignsCustomizable email campaigns : Starts at $13.33 per company monthly
  • LeadBoosterLead generation tool set (chatbot, live chat, prospector, web forms, and appointment scheduler) : Starts at $32.50 per company monthly
  • Smart DocsTrackable quotes, proposals, and contracts; free with Professional, Power, and Enterprise plans : Starts at $32.50 per company monthly
  • Web VisitorsWeb tracking and lead ranking : Starts at $41 per company monthly

*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost. Pipedrive offers a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

Enabling call logging feature on Pipedrive mobile app.

Pipedrive’s enabled call logging feature automatically converts calls to deal activity for seamless lead generation. (Source: Pipedrive)

Our Expert Opinion

Pipedrive’s mobile CRM calling and call logging features enable salespeople to quickly convert calls to deal records for seamless lead generation. We love how sales reps can use its mobile business card scanner and search bar to manage their day-to-day tasks more efficiently. We also find the activity and goal tracking tools very useful in having a 360-degree overview of sales performance and opportunities.

Visit Pipedrive

ClickUp: Best CRM App for Task Management

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ClickUp Pricing Plans*

Cost: $0 for unlimited users

Key Features:

  • Custom workspaces for data storage, workflow management, and task collaboration
  • Unlimited tasks and custom views
  • List, board, calendar, Gantt, activity, timeline, workload, table, and mind map views for workspace
  • Workspace templates
  • In-app video recording
  • Email integration and 100MB file storage
  • Whiteboard collaboration and custom data fields
  • Workflow automation on boards and task management
  • Reporting and dashboards for goals, milestones, time tracking, scheduling, and workload profiles
  • 24/7 support via help center and ticket submission

*Pricing is based on annual billing on a per-month basis. Monthly billing is available for a higher cost. An enterprise plan is also available for larger teams. While we update pricing information regularly, we encourage our readers to check current pricing.

ClickUp mobile app showing how to create reminders instantly.

The ClickUp mobile app lets you create reminders instantly to ensure you’re on track with appointments, sales follow-ups, and other business-related activities. (Source: Google Play)

Our Expert Opinion

ClickUp is a work management tool with sales and marketing features that can help sales teams organize data records. Because of its high customizability, sales reps can use the mobile app to access customer data and manage tasks quickly. ClickUp offers a free-forever plan for unlimited users, best for startup teams. Plus, time tracking is available in all plans, letting you switch between desktop apps and mobile devices seamlessly. This helps you stay efficient and focused on your tasks regardless of the device you’re using.

Visit ClickUp

monday CRM: Best for Sales Enablement

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monday CRM Pricing Plans*

Cost: $12 per userThree-user minimum requirement; total $36 per month

Key Features:

  • Mobile app compatible with iOS and Android devices
  • Unlimited contacts and companies stored in the CRM database
  • Unlimited boards, custom pipelines, and free viewers
  • Premade CRM templates for storing lead, contact, account, and deal data
  • Document attachments in CRM items
  • Six view styles, including Kanban boards, calendar views, and timeline views
  • Web-to-lead capture
  • Custom notifications and collaboration featuresIncludes file editing, whiteboard collaboration, and the updates tool to communicate with users and share files
  • Create a dashboard based on one board

*Pricing is based on annual billing on a monthly breakdown. Monthly billing is available for a higher cost. There is a 14-day free trial for the plans. While we update pricing information regularly, we encourage our readers to check current pricing.

monday CRM mobile app showing contact activities and other details to enable sales teams.

monday CRM mobile app helps sales teams manage emails, activities, deals, and accounts. (Source: monday CRM)

Our Expert Opinion

monday CRM is the best mobile sales enablement tool. You can use the mobile version to track sales performance, send emails, add a note for contact reference, schedule a meeting, take calls, and include a call summary to help you close more sales. Sales teams can also integrate this sales CRM for phones with other apps and tools you use for better project management and sales enablement.

Visit monday CRM

Insightly CRM: Best for Lead Capture via Business Card Scanner

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Insightly CRM Pricing Plans*

Cost: $29 per user

Key Features:

  • Mobile app with real-time data sync and integration with Google Workspace
  • Lead, opportunity, contact, and organization management
  • Web-to-lead capture, Kanban view, and other project management features
  • Batch update records and attach files from the cloud
  • Built-in business intelligence dashboards with customizable reports
  • 2,500 daily mass emails with automated deployments and stored email templates
  • Project and task management and relationship linking of contacts and organizations
  • Automated CRM workflows convert won opportunities to projects
  • 100,000 record limit, 10GB file storage, and 25,000 records per import
  • 50 custom fields, two role-based permissions, and two configurable page layouts

Insightly CRM Pricing Add-ons:

  • Premier Support and SuccessIncludes personalized support, proactive insights, and one-on-one technical guidance : Contact provider for a quote
  • Guided OnboardingIncludes guided CRM implementation, training, adoption, and consultation : $1,500 one-time fee

*Pricing is based on annual billing on a per-month basis. Monthly billing is available for a higher cost. Insightly CRM offers a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

Insightly CRM's business card scanner using the mobile app's camera to capture contact details on the card.

Insightly CRM’s business card scanner captures contact details on the card and converts it to a lead record. (Source: Google Play)

Our Expert Opinion

Insightly CRM’s business card scanner is a winner. We like how salespeople can easily capture leads just by scanning business cards. With audio notes, reps can eliminate data entry and focus more on engaging with prospects. We love how the Insightly Calendar can help seamlessly manage tasks to ensure no one misses an important event. Plus, you can personalize your CRM on the go with custom objects.

Visit Insightly CRM

EngageBay: Best for Team Collaboration

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EngageBay CRM Pricing Plans*

Cost: $0 for 15 users

Key Features:

  • 360-degree contact view and appointment scheduling
  • 250 contacts, five web forms, five web pop-ups, and 1,000 branded emails
  • Email sequences, tracking, and email broadcastSend email broadcasts to random contacts or entire lists at the click of a button for maximum outreach.
  • Autoresponders and tag managementAutoresponders automate email replies based on user actions; tag management enable adding tags to contacts, companies, and deals.
  • Reports dashboards, custom fields, segmentation, and basic predictive lead scoring
  • Video marketing, sending newsletters, and Facebooks ads
  • Social suite supports Twitter, Facebook, and Instagram
  • File repository, 500MB file storage, and integrations (Gmail, Outlook, and Office 365)
  • Landing pages and landing page builder
  • Ticketing views and management and email and chat support

*Pricing is based on annual billing on a monthly breakdown. Biennial billing is available at a lower cost and monthly billing scheme for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing.

EngageBay mobile app sales page showing deal info and options for creating a new deal and tracking sales.

Use the EngageBay mobile app to access, track, and manage deals to close more sales. (Source: Google Play)

Our Expert Opinion

EngageBay mobile CRM is a cloud-enabled system with excellent work management capabilities, such as document sharing and call broadcast for autodialing. It is a cloud-enabled system that lets you access sales reports and performance reports on the mobile app. Remote sales teams or small businesses with multiple local branches can greatly benefit from the collaboration mobile tools of this CRM.

Visit EngageBay

How We Evaluated the Best Mobile CRM Apps

To determine the best mobile CRM applications, we evaluated the specific features useful for sales and marketing teams while on the go. For instance, communication tools on a mobile CRM let you place calls, send emails, or deliver texts even if you’re away from your desk. We also looked at other critical product attributes of the best CRM for mobile apps, including product price, ease of use, customer support, and user experience per the intuitiveness of the mobile interface. The tabs below offer insight into our evaluation process of the best mobile CRMs:

Methodology weights
Pricing 15%
General Features 30%
Niche/Advanced Features 25%
Customer Support 15%
Expert Score 15%

Pricing considered free plan availability and the affordability of the paid CRM plans. When we evaluated the best CRM apps, we looked at the overall value in terms of mobile capabilities included on the lower-tiered subscriptions. We assessed the billing flexibility that allows subscribers to either pay monthly or save by paying annually.

We looked at overall features crucial to any CRM system, whether it be used on a computer or mobile devices like a phone or tablet. We first wanted to see the product offer solid third-party integration options and a range of system customization that allows teams to tailor their mobile app to meet their pipeline and informational needs. We also looked at reporting and analytics tools that can give users insights on key decisions.

We evaluated niche features specifically for the CRM on mobile. For example, being able to track leads and deals, manage projects, and deploy marketing campaigns on the go allows teams to continue operations even if they’re out of the office. We also looked at other modules, such as mobile customer support and the range of communication capabilities (e.g., phone, email, chat, and text) available in the mobile CRM apps.

Customer support evaluated the provider’s availability to assist users with product or billing issues. We evaluated this in terms of hours of availability, such as offering 24/7 support, as well as the number of service channels offered. Channels like phone, live chat, email, and knowledge base resources offer flexibility for each user.

In addition to firsthand experience with these top CRM apps, we evaluated what actual users say about each product according to online reviews. This looked at how users felt about the specific mobile features of each CRM and the perceived value for the price paid. We also strongly considered product ease of use in terms of mobile interface navigability and whether there’s a steep learning curve needed to operate the tools.

Frequently Asked Questions (FAQs)

A mobile CRM app enables users to update lead records, follow up with customers, and assign task assignments on the go. For instance, field-deployed sales team members can quickly schedule appointments, track lead activities, and interact with customers using mobile devices. Mobile CRM app functionality improves client communication, team collaboration, and customer relationships.

Yes. Many CRM providers offer a free trial period or free-forever account for basic features. Most general features of a mobile CRM, including reporting and analytics, customizable pipelines, integrations, and mobile app availability, are free. The difference lies in advanced capabilities, such as mobile dashboard, sales automation, profile enrichment, and deal management, found in premium plans.

As you would with a regular CRM, evaluate mobile CRM applications based on affordability, features, and user experience requirements. For example, some apps are available for free, while others are more expensive. Alternatively, some are better for on-the-go deal tracking, while some include special tools like mobile project management. Finally, certain mobile interfaces are much cleaner than others and, therefore, easier to operate.

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Bottom Line

The best mobile CRM apps are equipped with helpful features that sales teams can use to save time, effort, and resources managing contacts, leads, and deals while on the go. Sales managers and reps can easily update contacts, generate leads, monitor sales pipelines, and complete other tasks without waiting to arrive in the office. While HubSpot CRM is our top pick because of its free mobile app features, like marketing and record management, other options like Bitrix24 could be a better fit for your small business.

Visit HubSpot CRM

Lorraine Daisy Resuello

Lorraine Daisy Resuello is a specialist at Fit Small Business who focuses on Sales and Customer Service topics and she has experience in customer service in business process outsourcing (BPO). At present, she uses her decade-long writing experience to provide FSB readers with the best answers to their questions.

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