A mobile customer relationship management (CRM) app is an indispensable tool for on-the-go sales teams. The best mobile CRM apps are equipped with easy-to-use contact, deal management, and collaboration tools for real-time data access and seamless sales, marketing, and service operations. With a mobile CRM app’s functionalities nearly equivalent to its desktop version, you won’t…
A mobile customer relationship management (CRM) app is an indispensable tool for on-the-go sales teams. The best mobile CRM apps are equipped with easy-to-use contact, deal management, and collaboration tools for real-time data access and seamless sales, marketing, and service operations.
With a mobile CRM app’s functionalities nearly equivalent to its desktop version, you won’t miss tracking every customer interaction and sales activity anytime and anywhere—gaining more control over your business. After a thorough evaluation of several platforms in terms of pricing, features, support, and ease of use, we chose our best mobile CRM apps for 2024.
HubSpot CRM: Best overall for an intuitive interface
HubSpot CRM: Best for a Mobile Interface With Intuitive Navigation
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HubSpot CRM Pricing Plans*
Cost: $0 for five users
Key Features:
Mobile CRM for record management and business card scanning
Mobile inbox for supporting customers and engaging leads on the go through chat and email
Contact and company managementWith activity tracking and notes; offers microphone for voice-to-notes in records
Deal tracking on one pipeline with ability to update status on mobile CRM software
Task management with mobile task tracking and customer service ticketing for one pipeline
Mobile marketing performance tracking for email campaigns
App marketplace access for third-party integrations
Built-in appointment scheduler, quote generation, and document storage within CRM records
Mass email marketing with email templates and automated campaign deployment
Website landing page design tools, blog hosting, and custom web formsCustomizable forms you can include in your website for customers and leads to submit inquiries
*Pricing is based on annual billing on a per-user monthly breakdown of HubSpot Customer Platform. Monthly billing and enterprise-level options are also available for a higher cost. We update pricing information regularly but encourage readers to check current pricing.
**Customer Platform includes sales, marketing, customer service, content management system (CMS), and operations software. Individual modules can be purchased for lower monthly costs.
HubSpot CRM lets you update a ticket’s property on its mobile app for efficient sales support and customer service management. (Source: HubSpot)
Our Expert Opinion
If you’re looking for free plans, solid features, and an excellent user experience in one mobile app, HubSpot CRM is for you. While we could’ve focused on its solid email outreach and mobile marketing tools, the HubSpot mobile interface is too clean to overlook. Just like its web app, users can easily navigate to their modules and use features on the go, thanks to the intuitive and modern interface design.
Bitrix24: Best Mobile CRM App With Robust Chat Features
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Bitrix24 Pricing Plans*
Cost: $0 for unlimited users
Key Features:
Bitrix24 tasks accessible on Android and iOS devices
QR code authorization via mobile app
Shared team calendar and project management module
Unlimited contact storage and deals with sales pipeline and timeline activity tracking
Google Maps address and location monitoring in CRM records
Custom data fields and automated duplicate detection
Bitrix24.Sign tool for creating, sending, and getting signatures for sales documents
Client profile storage with activity planning and tracking plus task reminders
Inventory management, product catalog, and live chat engagement with web visitors
Automatic web visitor contact information request and customer journey tracking
*Pricing is based on annual billing on a per-month breakdown. Monthly billing and enterprise-level options are available for a higher cost. Bitrix24 offers a free 15-day trial period for its paid plans. While we update pricing information regularly, we encourage our readers to check current pricing.
Bitrix24’s mobile chat M1 lets you add reactions or emoji replies to messages. (Source: Bitrix24)
Bitrix24’s mobile app can be used by sales teams to manage tasks and projects. (Source: Bitrix24)
Our Expert Opinion
Bitrix24 is the best mobile chat CRM because of its mobile chat feature. We like how reps can become more productive and effective in their roles with this time-saving feature. Provide personalized customer experiences with emoji replies, and plan the next best action based on the message indicator’s status to close deals faster. We love how users can track projects, make video calls, and more using this mobile CRM.
Lead, account, contact, and deal tracking for one sales pipeline with mobile app view
Marketing automation for campaigns and email opt-out
Automation for workflow rules10 rules per module (maximum 5 active)
Automation for tasksFive tasks per action
Automation for email notificationsInclude five email notifications, 50 emails per user license, and 150 emails per day (whichever is lower and emails can be sent only to the CRM users)
Tasks, meetings, and calls
10 custom email templates and document library
Standard reports
1GB file storage per organization and 10MB data storage (5,000 records)
Customized home page components, tabs, list views, and search layout
Zoho CRM Pricing Add-ons:
Additional File Storage: $4 per month for 5GB (paid plans only)
Additional Data Storage (up to 200 users): $4 for 100MB per month (for Professional and up)
Additional Data Storage (over 200 users): $2 for 100MB per month (for Professional and up)
Data Backup: $12 per request
*Pricing is based on annual billing on a per-month breakdown of the plans. Monthly billing is also available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.
The Zoho CRM mobile app, powered by AI assistant Zi, can help sales reps add a note via chat for activity tracking. (Source: Zoho CRM)
Our Expert Opinion
Zoho is the best AI-powered mobile CRM that can autocomplete tasks on smartphones and tablets. With the time saved on manual tasks, we like how sales reps become more effective in their roles, so they can focus on selling and engaging with customers. We love how managers can easily track goal progress, monitor sales performance, and stay updated on all user activity with Zoho CRM’s mobile reporting and analytics tools.
Salesforce: Best for a Mobile CRM With Complete Features
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Salesforce Pricing Plans*
Cost: $25 per user
Key Features:
Simplified setup and onboarding
Lead, account, contact, and opportunity management
Email integration and automated activity capture
Salesforce mobile app
Customizable sales process
Task management, activity feed
Salesforce meetings
Case management
Lightning app builder
Mass email and file sharing
*Pricing is based on annual billing on a monthly breakdown of Salesforce Sales Cloud edition. Salesforce Sales Cloud does not offer a monthly payment plan, except for the Starter Suite. Salesforce offers a 30-day free trial. We update pricing information regularly but encourage readers to check current pricing.
Salesforce Sales Cloud mobile views show different features for on-the-go customer relationship management. (Source: Salesforce)
Our Expert Opinion
The Salesforce mobile app has the most number of CRM tools found on the web or desktop version. This gives sales reps more control over leads and sales data for smarter decision-making and strategy creation while on the go. We also love how this provider powered its mobile app with AI, automation, built-in predictive analytics, and other advanced capabilities—a game-changer for growing small businesses.
Mobile app (for iOS and Android) with offline support
Tablet and caller ID support
Up to 250 contacts and unlimited customization to contact data
10 AI content assists
Gmail add-onStore sent emails in Capsule CRM and create new CRM records
Sales dashboards with activity reports
Unlimited bespoke workflows for opportunities or projects
Data segmentation tools such as lists, filters, and tags
Basic project management tools with projects, tasks, and calendar
Google Workspace and Mailchimp integrations
*Pricing is based on annual billing on a monthly, per-user breakdown. Monthly billing is available for a higher cost. Capsule CRM offers a 14-day free trial for its paid plans. While we update pricing information regularly, we encourage our readers to check current pricing.
Capsule CRM’s mobile app calendar for scheduling meetings and events seamlessly (Source: Capsule CRM)
Our Expert Opinion
Capsule CRM wins as the best mobile CRM for tracking calendar tasks and activities because of its dedicated module for schedule monitoring. Its AI Content Assistant helps reps summarize a meeting or call minutes for lead scoring and adding a personal touch to email correspondence. Capsule CRM helps on-the-go teams ensure that no meeting or sales activity slips through the cracks.
Pipedrive: Best Mobile CRM App for Calling & Call Logging
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Pipedrive Pricing Plans*
Cost: $14 per user
Key Features:
Lead and contact management with activity tracking (calls and emails) on mobile app
Web-to-mobile phone calling and apps marketplace for third-party integrations
Contact location discovery using mobile app maps to spot contacts and deals
Deal management with rotting indicator and mobile tracking
CRM mobile search bar to find contact and deal records on your phone or tablet
Mobile collaboration through comments and user mentions on CRM records
Activity reporting to set up sales goals for tracking on CRM mobile app
Document attachments in CRM records and data duplicate detection
Custom data fields and pipelines and product catalog
AI sales assistantFor task updates, reminders, progress notifications, performance tips, and forecast assistance
Pipedrive Pricing Add-ons:
ProjectsProject management tools, free with Power and Enterprise plans : Starts at $6.70 per user monthly
CampaignsCustomizable email campaigns : Starts at $13.33 per company monthly
LeadBoosterLead generation tool set (chatbot, live chat, prospector, web forms, and appointment scheduler) : Starts at $32.50 per company monthly
Smart DocsTrackable quotes, proposals, and contracts; free with Professional, Power, and Enterprise plans : Starts at $32.50 per company monthly
Web VisitorsWeb tracking and lead ranking : Starts at $41 per company monthly
*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost. Pipedrive offers a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.
Pipedrive’s enabled call logging feature automatically converts calls to deal activity for seamless lead generation. (Source: Pipedrive)
Our Expert Opinion
Pipedrive’s mobile CRM calling and call logging features enable salespeople to quickly convert calls to deal records for seamless lead generation. We love how sales reps can use its mobile business card scanner and search bar to manage their day-to-day tasks more efficiently. We also find the activity and goal tracking tools very useful in having a 360-degree overview of sales performance and opportunities.
Custom workspaces for data storage, workflow management, and task collaboration
Unlimited tasks and custom views
List, board, calendar, Gantt, activity, timeline, workload, table, and mind map views for workspace
Workspace templates
In-app video recording
Email integration and 100MB file storage
Whiteboard collaboration and custom data fields
Workflow automation on boards and task management
Reporting and dashboards for goals, milestones, time tracking, scheduling, and workload profiles
24/7 support via help center and ticket submission
*Pricing is based on annual billing on a per-month basis. Monthly billing is available for a higher cost. An enterprise plan is also available for larger teams. While we update pricing information regularly, we encourage our readers to check current pricing.
The ClickUp mobile app lets you create reminders instantly to ensure you’re on track with appointments, sales follow-ups, and other business-related activities. (Source: Google Play)
Our Expert Opinion
ClickUp is a work management tool with sales and marketing features that can help sales teams organize data records. Because of its high customizability, sales reps can use the mobile app to access customer data and manage tasks quickly. ClickUp offers a free-forever plan for unlimited users, best for startup teams. Plus, time tracking is available in all plans, letting you switch between desktop apps and mobile devices seamlessly. This helps you stay efficient and focused on your tasks regardless of the device you’re using.
Cost: $12 per userThree-user minimum requirement; total $36 per month
Key Features:
Mobile app compatible with iOS and Android devices
Unlimited contacts and companies stored in the CRM database
Unlimited boards, custom pipelines, and free viewers
Premade CRM templates for storing lead, contact, account, and deal data
Document attachments in CRM items
Six view styles, including Kanban boards, calendar views, and timeline views
Web-to-lead capture
Custom notifications and collaboration featuresIncludes file editing, whiteboard collaboration, and the updates tool to communicate with users and share files
Create a dashboard based on one board
*Pricing is based on annual billing on a monthly breakdown. Monthly billing is available for a higher cost. There is a 14-day free trial for the plans. While we update pricing information regularly, we encourage our readers to check current pricing.
monday CRM mobile app helps sales teams manage emails, activities, deals, and accounts. (Source: monday CRM)
Our Expert Opinion
monday CRM is the best mobile sales enablement tool. You can use the mobile version to track sales performance, send emails, add a note for contact reference, schedule a meeting, take calls, and include a call summary to help you close more sales. Sales teams can also integrate this sales CRM for phones with other apps and tools you use for better project management and sales enablement.
*Pricing is based on annual billing on a per-month basis. Monthly billing is available for a higher cost. Insightly CRM offers a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.
Insightly CRM’s business card scanner captures contact details on the card and converts it to a lead record. (Source: Google Play)
Our Expert Opinion
Insightly CRM’s business card scanner is a winner. We like how salespeople can easily capture leads just by scanning business cards. With audio notes, reps can eliminate data entry and focus more on engaging with prospects. We love how the Insightly Calendar can help seamlessly manage tasks to ensure no one misses an important event. Plus, you can personalize your CRM on the go with custom objects.
360-degree contact view and appointment scheduling
250 contacts, five web forms, five web pop-ups, and 1,000 branded emails
Email sequences, tracking, and email broadcastSend email broadcasts to random contacts or entire lists at the click of a button for maximum outreach.
Autoresponders and tag managementAutoresponders automate email replies based on user actions; tag management enable adding tags to contacts, companies, and deals.
Reports dashboards, custom fields, segmentation, and basic predictive lead scoring
Video marketing, sending newsletters, and Facebooks ads
Social suite supports Twitter, Facebook, and Instagram
File repository, 500MB file storage, and integrations (Gmail, Outlook, and Office 365)
Landing pages and landing page builder
Ticketing views and management and email and chat support
*Pricing is based on annual billing on a monthly breakdown. Biennial billing is available at a lower cost and monthly billing scheme for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing.
Use the EngageBay mobile app to access, track, and manage deals to close more sales. (Source: Google Play)
Our Expert Opinion
EngageBay mobile CRM is a cloud-enabled system with excellent work management capabilities, such as document sharing and call broadcast for autodialing. It is a cloud-enabled system that lets you access sales reports and performance reports on the mobile app. Remote sales teams or small businesses with multiple local branches can greatly benefit from the collaboration mobile tools of this CRM.
To determine the best mobile CRM applications, we evaluated the specific features useful for sales and marketing teams while on the go. For instance, communication tools on a mobile CRM let you place calls, send emails, or deliver texts even if you’re away from your desk. We also looked at other critical product attributes of the best CRM for mobile apps, including product price, ease of use, customer support, and user experience per the intuitiveness of the mobile interface. The tabs below offer insight into our evaluation process of the best mobile CRMs:
Methodology weights
Pricing 15%
General Features 30%
Niche/Advanced Features 25%
Customer Support 15%
Expert Score 15%
Pricing considered free plan availability and the affordability of the paid CRM plans. When we evaluated the best CRM apps, we looked at the overall value in terms of mobile capabilities included on the lower-tiered subscriptions. We assessed the billing flexibility that allows subscribers to either pay monthly or save by paying annually.
We looked at overall features crucial to any CRM system, whether it be used on a computer or mobile devices like a phone or tablet. We first wanted to see the product offer solid third-party integration options and a range of system customization that allows teams to tailor their mobile app to meet their pipeline and informational needs. We also looked at reporting and analytics tools that can give users insights on key decisions.
We evaluated niche features specifically for the CRM on mobile. For example, being able to track leads and deals, manage projects, and deploy marketing campaigns on the go allows teams to continue operations even if they’re out of the office. We also looked at other modules, such as mobile customer support and the range of communication capabilities (e.g., phone, email, chat, and text) available in the mobile CRM apps.
Customer support evaluated the provider’s availability to assist users with product or billing issues. We evaluated this in terms of hours of availability, such as offering 24/7 support, as well as the number of service channels offered. Channels like phone, live chat, email, and knowledge base resources offer flexibility for each user.
In addition to firsthand experience with these top CRM apps, we evaluated what actual users say about each product according to online reviews. This looked at how users felt about the specific mobile features of each CRM and the perceived value for the price paid. We also strongly considered product ease of use in terms of mobile interface navigability and whether there’s a steep learning curve needed to operate the tools.
Frequently Asked Questions (FAQs)
A mobile CRM app enables users to update lead records, follow up with customers, and assign task assignments on the go. For instance, field-deployed sales team members can quickly schedule appointments, track lead activities, and interact with customers using mobile devices. Mobile CRM app functionality improves client communication, team collaboration, and customer relationships.
Yes. Many CRM providers offer a free trial period or free-forever account for basic features. Most general features of a mobile CRM, including reporting and analytics, customizable pipelines, integrations, and mobile app availability, are free. The difference lies in advanced capabilities, such as mobile dashboard, sales automation, profile enrichment, and deal management, found in premium plans.
As you would with a regular CRM, evaluate mobile CRM applications based on affordability, features, and user experience requirements. For example, some apps are available for free, while others are more expensive. Alternatively, some are better for on-the-go deal tracking, while some include special tools like mobile project management. Finally, certain mobile interfaces are much cleaner than others and, therefore, easier to operate.
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Bottom Line
The best mobile CRM apps are equipped with helpful features that sales teams can use to save time, effort, and resources managing contacts, leads, and deals while on the go. Sales managers and reps can easily update contacts, generate leads, monitor sales pipelines, and complete other tasks without waiting to arrive in the office. While HubSpot CRM is our top pick because of its free mobile app features, like marketing and record management, other options like Bitrix24 could be a better fit for your small business.
Lorraine Daisy Resuello is a specialist at Fit Small Business who focuses on Sales and Customer Service topics and she has experience in customer service in business process outsourcing (BPO). At present, she uses her decade-long writing experience to provide FSB readers with the best answers to their questions.
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