Specialized real estate software significantly improves the daily operations of agents and brokers, allowing them to lead successful careers. These tools can help in lead generation, brand promotion, listing control, office management, and client interactions. They’re designed to enhance productivity and increase customer acquisition, resulting in higher revenue. I’ve listed the eight best real estate software for agents in various categories, plus numerous alternatives to assist you in managing and growing your business.
- Best for open house and showing management: Spacio
- Best for lead generation and nurturing: Top Producer
- Best for website builders and marketing: Market Leader
- Best for multiple listing service (MLS) search and listing tools: Zillow Premier Agent
- Best for market reports and property valuation: Zilculator
- Best for office tools: Google Workspace
- Best for efficiency tools: Zapier
- Best for communication and collaboration: Slack
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Best Real Estate Software for Agents at a Glance
Category | Provider | Monthly Starting Price | Top Features |
|---|---|---|---|
Open House Showing Management |  | $25 |
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Lead Generation & Nurturing | | $129 per user |
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Marketing & Lead Conversion Solution |  | $189 |
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MLS Search & Listing |  | $20 to $60 per lead |
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Market Reports & Property Valuation |  | $13.60 |
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Office & Productivity |  | $6 |
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Workflow Automation |  | Free |
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Communication & Collaboration |  | Free |
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What Should You Consider When Choosing Real Estate Software?
When choosing real estate software, assessing your requirements and needs beforehand is crucial. You should consider various factors, such as:
- Automation capabilities
- Compatibility with third-party tools, like Gmail or Outlook
- Which platforms provide all-in-one solutions for real estate professionals
- Complexity of the software
- General cost and cost of integrating solutions you’re currently using
1. Spacio: Best for Open House & Showing Management
Using open house and showing management software for real estate can boost agents’ potential by capturing contact information from motivated clients, making the open house experience even better. This data becomes valuable for growing contact lists and supporting your future marketing efforts.
Features
- Boost listings and open house ads
- Unlimited properties, open houses, and events
- Social profiling and sharing
Monthly Pricing
- Agents: $25
- Teams: $100
- Brokerages: Call for pricing
My Expert Opinion on Spacio
Spacio is an exceptional open house showing management app with many valuable features. It simplifies your property marketing efforts by streamlining lead capture, automating follow-ups, and accommodating unlimited open house listings. Whether on the go or at your desk, Spacio is accessible across all devices, including a mobile app for added convenience.
Designed with teams and brokerages in mind, it provides features such as brokerage reporting, admin permissions, agent management, social sharing, and customizable in-app branding. These attributes make Spacio an excellent choice for enterprises looking to optimize their open house showing management. User reviews indicate that the company could improve its customer service.
Open House & Showing Management Alternative Apps
- Calendly: This real estate agent software helps agents manage open house tours and showing schedules, preventing double bookings and allowing better time management. It also provides easy calendar sharing for client engagement and internal scheduling for larger teams.
- Zoho Forms: Agents can easily create forms to collect client information and feedback, saving time on paperwork and data collection while seamlessly integrating with Zoho products and residential or commercial CRMs like Salesforce.
- Matterport: This is a powerful tool that provides 3D virtual tours. By creating a 3D tour of properties, agents can market and show homes without physically needing to be in the property, empowering them in their property marketing efforts.
2. Top Producer: Best for Lead Generation & Nurturing Software
Lead generation forms the cornerstone of a real estate agent’s success. Essential tools are needed to streamline transactions, foster client relationships, and generate leads. The following real estate software solutions represent the best in the field, sparking the interest of potential clients in your listings and services while optimizing your efficiency. These software solutions aid in acquiring new business and maintain communication with potential clients, including those who may not initially reach out.
Features
- Generates social insights on leads and contacts
- Integrates with real estate lead sources like Zillow and Realtor.com
- Market Snapshot provides customized market data for each contact
Monthly Pricing
- Pro: $129 per user
- Pro + Leads: Starting from $429*
- Pro + Farming: Starting from $399*
- Pro Teams 5: $299 for up to 5 users
- Pro Teams 10: $499 for up to 10 users
- Pro Teams 25: $999 for up to 25 users
*Cost varies based on lead volume or farm size; all prices above are monthly.
My Expert Opinion on Top Producer
Top Producer is one of the best real estate software for agents, offering robust real estate lead generation and nurturing tools. These tools include a website builder, lead generation products, and a CRM system. The CRM system has various features, such as real-time industry insights, multiple listing service property insights, email marketing, and social insights.
Top Producer offers a customizable sales pipeline and workflow solution with great flexibility. Additionally, it can automatically generate comprehensive real estate market reports, providing you and your leads with valuable and insightful information to help you make informed decisions. The platform provides tools to help you gain insights into your contacts and nurture them authentically and efficiently. However, Top Producer could offer a mobile app to improve its services further.
Lead Generation & Nurturing Alternative Software
- Offrs: Utilizing artificial intelligence (AI) and data acquisition, it enhances lead generation by guiding agents toward homeowner leads with a higher likelihood of selling their properties.
- REDX: Contact lists for prospecting and generating new client leads. The contact lists are divided into different lead sources for a fixed monthly price.
- Real Geeks: Its integrated CRM and automation maximize lead generation through platforms like Facebook and Google. It also has third-party integrations for centralized leads as well as email and SMS campaigns for simplified nurturing.
If you’re looking for more ways to find and buy real estate leads, read our guide, 7 Best Places to Buy Real Estate Leads.
3. Market Leader: Best for Website Builders & Marketing Software
Ninety-six percent of homebuyers turn to the internet for their property search. Thus, it’s vital for agents to harness websites and marketing tools to bolster their credibility and extend their brand’s influence. By ensuring that an agent’s brand and contact details are consistently prominent, prospective clients are more inclined to make contact when they require services. Nevertheless, mastering digital marketing can be challenging without expert guidance, so we’ve provided the top website builders and marketing tools for your real estate business.
Features
- Guaranteed number of exclusive leads
- Built-in CRM
- Third-party integrations with listing sites like Realtor.com and Homes.com
Monthly Pricing
- Market Leader CRM: $189
- Market Leader for Teams: $329 for up to 10 users
- Business Suite: Custom; call for details
My Expert Opinion on Market Leader
Market Leader stands out as an exceptional all-in-one solution for real estate professionals. It seamlessly integrates lead generation, marketing features, and an extensive CRM system. It offers user-friendly website creation with drag-and-drop functionality, widgets, along with access to Market Leader’s licensed content library.
These IDX-enabled, search engine-friendly websites elevate your online presence and enhance your visibility in internet searches, ultimately boosting your brand recognition. Agents can also make ready-to-print flyers and postcards, and it has social media and email marketing features. However, offering more options could improve its social media marketing tools.
Website Builders & Marketing Software Alternatives
- GoDaddy: This lets you quickly check domain availability. It also offers website solutions that can accommodate any budget. Plus, it has automatic domain renewal options.
- Placester: Includes a real estate-specific website designer, which agents can use independently or have created for them. It also has CRM and IDX integrations for comprehensive functionality.
- Loomly: Effortlessly oversee all posts and assets within the content library. Craft social media posts using versatile editing tools and enjoy collaborative features designed for real estate teams.
If you’re looking for more leading website builders and marketing software, these articles can help:
4. Zillow Premier Agent: Best for MLS Search & Listing Tools
The multiple listing service (MLS) and real estate listing tools allow agents to post and display real estate listings to increase lead generation opportunities and enhance listing visibility. Many of these sites allow agents to search for available properties and syndicate or disperse listings to multiple real estate websites on an agent’s behalf. This puts properties for sale in front of countless potential buyers and renters.
Features
- Buyers and sellers can search for agent information
- Streamlined CRM
- Access to agent toolkit containing scripts, template, and handouts
Pricing
- Purchase ZIP codes: Cost is determined by market demand and agent competition within a selected ZIP code, but typically about $20 to $60 per lead
- Zillow Flex: A 25% to 35% referral fee is paid to Zillow for closed transactions
My Expert Opinion on Zillow Premier Agent
Zillow is an online platform for real estate listings that attracts over 200 million unique visitors monthly. Zillow advertising can help agents increase their exposure and get high-quality leads. By paying for Zillow ads, you can target specific customers interested in buying or selling a home across Zillow, Trulia, and StreetEasy. Once you sign up for Zillow advertising, leads can quickly contact you directly from the property pages through a contact form.
The software verifies each lead before sending it to you, ensuring that your Zillow Premier Agent (ZPA) leads are usually motivated and more likely to increase sales. To maximize your return on advertising spend (ROAS), follow up promptly on your leads. Use Zillow CRM to communicate with your buyers via email, text message, or phone, discussing their needs and interests. The best part about Zillow CRM is that it includes a mobile app, allowing agents to follow up with their leads promptly and stay connected with them from anywhere.
MLS Search & Listing Alternative Tools
- Zumper: An all-in-one marketplace for renters, landlords, and multi-family property owners, primarily for rental units. Additionally, there’s a mobile application available, and listings can include video tours for added visual appeal.
- Realtor.com: Allows agents to participate in their marketing solutions to generate quality leads through real estate advertisements. The marketing includes a lead form next to available listings and Facebook and Instagram ads to showcase an agent’s available listings.
- RealtyMX: A one-stop shop software for real estate agents looking to get a website, listing syndication, data management, team management, and office management tools.
5. Zilculator: Best for Market Reports & Property Valuation
Discussions often revolve around market conditions and property values in real estate interactions with potential, current, and past clients. As a real estate expert, offering insights on property valuations, market data, and property details is essential in showcasing your value to potential clients. Real estate software programs streamline this process, offering market reports and property valuations, empowering agents to use this data effectively for business generation.
Features
- Generate buyer leads
- Add branding to market reports
- Produce property comparison reports
Monthly Pricing*
- Plus: $13.60
- Pro: $15.20
- Premium: $23.20
*Based on annual billing; monthly billing is also available at a higher rate.
My Expert Opinion on Zilculator
Zilculator offers agents an automated real estate property analysis tool, enabling them to compute crucial property metrics such as gross rent multiplier, net operating income, and mortgage payments. These calculations are especially valuable when presenting services to landlords, property owners, and multi-family property owners in the context of buyer or seller representation.
The platform’s property comp report provides detailed data on comparable properties, aiding in accurate pricing and market analysis for your clients. This ensures they receive fair property market value or make informed investment decisions. Zilculator could improve by providing the property inventory website in its packages instead of just the highest-priced option.
Market Reports & Property Valuation Alternatives
- ePropertyWatch: By enrolling clients on the platform, agents can effortlessly send their clients automated monthly emails about their home and neighborhood valuation.
- PropertyRadar: Users can easily access a property owner’s contact details and craft visually appealing market data graphics. A mobile application is also available for added convenience.
- Cloud CMA: Create professionally designed comparative market analysis (CMA) reports for listing presentations, encouraging paperless marketing by enabling digital viewing on tablets or mobile phones. Also, capture leads via available landline pages using a “What’s My Home Worth?” landing page, automatically providing property valuations to leads.
6. Google Workspace: Best for Office Tools
While direct client interactions are essential for real estate agents, handling paperwork and finances is crucial for a successful real estate business. Streamlining these operations with real estate agent software programs allows agents to dedicate more time to generating leads and building client relationships. Here, you’ll discover excellent real estate tools for agents tailored for individuals, teams, and brokerages, helping you save time and maintain organization in your daily operations.
Features
- Custom and secure business email
- Participant video meetings
- Pooled storage per user
Monthly Pricing
- Business Starter: $6 per user
- Business Standard: $12 per user
- Business Plus: $18 per user
- Enterprise: Contact provider for pricing
My Expert Opinion on Google Workspace
Google Workspace offers security and team management tools that are unavailable in free Google accounts. It allows agents to align email addresses with website domains and brands. Additionally, the upgraded plan provides an admin console, empowering team leaders to add users, manage their devices, and establish security settings for leadership access, enhancing overall management and branding capabilities.
One of Google Workspace’s standout features is its collaborative nature. The ability to share and edit within the Drive platform not only saves time but also fosters a sense of teamwork. It conveniently provides a version history, so any changes are tracked, and no work is lost. It allows users to collaborate across teams and with clients by simply allowing access and setting up roles. It could improve by providing a more robust grammar and plagiarism checker within the app, further enhancing the collaborative experience.
Office Tools Alternatives
- Adobe Acrobat Reader: This software for real estate agents helps to edit text and images easily and reduce PDF file size. Additionally, you can password-protect your documents for added security.
- QuickBooks: It is an accounting software that features a user-friendly interface for individual agents. It also offers multiple access levels, facilitating collaboration with accountants and bookkeepers. Maintains comprehensive and simplified tax preparation when the time comes.
- Lone Wolf Workspace: Integrates real estate transaction management, compliance, and office intranet for enhanced productivity. The platform also connects transactions, e-signatures, and compliance, assisting agents in maintaining critical documents and deadlines through step-by-step prompts.
7. Zapier: Best for Efficiency Tools
Real estate transactions involve various tasks, from paperwork to client interactions. The right real estate agency software empowers agents to efficiently establish workflows, share documents, and enhance client communication for improved productivity. Among numerous real estate agent tools for efficiency, some stand out as particularly beneficial for real estate professionals.
Features
- Ability to build custom integrations
- Increased data security
- Expert Zapier team available for hire
Monthly Pricing*
- Free: $0
- Professional: $19.99
- Team: $69
- Company: Contact sales
*Based on annual billing; monthly billing is also available for a higher rate.
My Expert Opinion on Zapier
As real estate agents expand their businesses, automation becomes essential. While many real estate software solutions include built-in automation, agents must connect various real estate tools. Zapier is a valuable tool that streamlines workflows between web applications such as email platforms and CRMs, providing the flexibility to build custom integrations.
It not only enhances automation but also offers increased data security, and agents can even hire the expertise of the Zapier team for tailored solutions. Zapier could improve its integrations with Adobe Stock and Google Workspace to conveniently upload and index photos to be shared across teams.
Efficiency Tools Alternatives
- DocuSign: This software for real estate agents helps manage agreements and signatures electronically with an Agreement Cloud that digitizes all contracts and e-signatures while providing signers with a simple user experience.
- Avochato: Uses an activity dashboard for comprehensive visibility at a glance and communicates via text with international numbers. Seamlessly integrates with over 2,000 applications for enhanced functionality.
- Evernote: Integrates with online calendars and enables offline note-taking. Additionally, it serves as a document scanner for added convenience.
8. Slack: Best for Communication & Collaboration Software
Collaboration software for real estate agents is a game-changer, boosting team productivity by making communication and information sharing seamless. With numerous agents working remotely or on the move, being able to track sales and activities on these platforms ensures clients and deals receive the support they need. It’s a real game-changer for modern real estate teams.
Features
- Mobile application available
- Integrations with thousands of applications
- Streamlines daily tasks
Monthly Pricing
- Free: $0
- Pro: $7.25 per active user
- Business: $12.50 per active user
- Enterprise Grid: Contact sales
My Expert Opinion on Slack
Slack is an excellent online messaging platform designed for internal business communication. It saves teams from drowning in long emails by connecting them to the essential information they need. You can organize people by departments or projects, and it offers convenient one-on-one text messaging within the platform.
The software is versatile and caters to teams of any size, making it ideal for keeping real estate professionals connected, especially when they’re out in the field. However, Slack could benefit and improve by not burying the message history and allowing unlimited users in huddles.
Communication & Collaboration Alternatives
- Zoom: Video conferencing allows users to communicate through video and audio. Agents can leverage video conferencing to convey messages and enhance client understanding effectively.
- Shaker: Automate client reminders and access performance reports through the client communication portal. Facilitate client communication, tasks, and timelines.
- Asana: Work together across teams for campaign collaboration and swiftly adapt to changing business priorities. Additionally, it streamlines approval processes through automation for increased efficiency.
Frequently Asked Questions (FAQs)
Real estate agents have varying opinions on CRM systems. While some find them essential for managing client relationships and transactions, others have alternative methods or choose not to use them. The exact percentage of agents using CRMs is hard to determine, as it varies based on individual preferences and business approaches. However, using a CRM can save time, prevent losing leads, and enhance sales, making your business more efficient and profitable.
Newly licensed agents with a limited budget can self-generate leads through networking, social media marketing, content creation, and attending industry events. Building a solid online presence, nurturing existing relationships, and consistently providing valuable information to potential clients can attract leads organically. Targeted marketing campaigns, lead generation websites, and optimizing search engine visibility are effective methods for self-generating leads.
The simplest CRM for realtors depends on individual preferences and needs. Some popular options known for their user-friendly interfaces and ease of use include HubSpot CRM, Zoho CRM, Propertybase, and Freshsales. These platforms offer basic CRM functionality and efficient database solutions and are designed to be straightforward for realtors who may be new to CRM software. However, the “simplest” CRM may vary based on specific requirements and familiarity with technology.
Bottom Line
Top-notch real estate agent software enables agents to maintain organization, streamline workflows, and enhance efficiency in successful real estate endeavors. Whether you’re a solo agent, part of a small team, or work for a large brokerage, these tools can boost productivity. Many of these tools offer free trials or plans, allowing you to assess their suitability and adoption within your team without a substantial upfront financial commitment.
