This article is part of a larger series on Hiring.
If you are a US or Canadian employer, posting a job on Facebook takes just a few steps. These involve filling out a short form about your open position on the Facebook desktop browser and determining who needs to see the post. Posting a job on Facebook is free, although you might want to set a budget to boost your job post to make it more visible.
Did You Know?
As of February 2022, changes have been made to the Jobs on Facebook product, including that it is no longer available via the Facebook Lite app or Facebook mobile website and has been shut down outside of the US and Canada.
Step 1: Start From Your Facebook Homepage
To post jobs, you must log in to your personal (or business) Facebook account and act as an administrator to create your company’s business page. Once you log in, navigate to the menu on the left-hand side. The Pages icon with a flag will lead you to pages that you manage.
If you need help setting up a business account, check our article on how to create a Facebook business page.
One setting to explore on your Facebook Business page—if you are not using it already—is Messaging, which allows job seekers to contact you. To change from the default setup, go to Professional dashboard from the menu at the left of your business page, and then select Messaging settings.
From there, you can set up automations that manage your conversations and streamline your workflow.
With automations, you can choose to instantly reply to anyone who messages your business for the first time. You can also set “away” messages to respond to inquiries when your business is closed and even identify, organize, and manage messages in your inbox.
Step 2: Create a Facebook Job Post
Your Jobs page can be found on the left-hand side of your business page under the Your tools section of your Professional dashboard.
To start your job post, click Jobs on the left-hand navigation on your business page. This will take you to the Hiring platform where you will be able to create a job. Your job will be posted on Facebook’s free public job board, and you will be able to accept applications and contact candidates directly.
Step 3: Fill Out the Create Job Form
You may already have a job description with helpful information—such as job title and specific details about the role—for job seekers to determine if they’re a good fit for your position. You can use this to fill out all the fields in Facebook’s Create Job section.
Job postings are straightforward, with fill-in-the-blank fields for both required and optional fields—we recommend filling out the optional ones to increase your chances of finding a suitable candidate.
- Job title: Input the job title, or choose a standard job title from the drop-down options.
- Job type: This gives you the option to choose full time, part time, internship, volunteer, or contract.
- Job description: This is where you’ll list the job duties and requirements for the position. Using bullet points may make it easier for job seekers to read.
- Work location: This has two fields. The first lets you choose whether the job is remote or not or is temporarily remote due to COVID-19. If this job is remote but you have other positions that are on-site, you will still have the option to place a physical location as a reference (i.e., a company headquarters). If the job is in the office or hybrid, you should place the address where the applicant will work when they are in the office.
- Salary range: This is a field where you can indicate a pay range or the estimated salary for the position. While this field is optional within Facebook, you’ll have a better chance of attracting candidates if you include a rate or a range.
- Benefits: This is where you can include the types of benefits for a position. Most common offerings include health insurance, paid time off (PTO), and 401(k). Facebook makes it easy by providing the most common options you can click on to add.
- Schedule: This is also an optional field you can use to let the employee know what hours they have to work. It is especially important if the expected hours are not common—such as an afternoon or night schedule.
- Screening questions: If there are a set of questions that are prerequisites for your job (i.e., years of experience, licenses, and certifications), you would place them here.
- Application settings: If you require a listing of past employment or a resume for job applicants, you will click on the toggle button icon.
- Photo: A photo of your business or workplace helps candidates get a feel for the job and your work environment. If you are using employees in the photo, it is best practice to get their permission.
For a step-by-step guide on how to write a compelling job ad that will attract qualified applicants, read our article on how to advertise a job. It provides details on how to create a recruitment strategy, select a job title, and track your candidates.
Step 4: Publish Your Job Post for Free
Before you post your job, you’ll get a chance to review and edit it.
Once you have reviewed your post and everything is to your liking, you can complete the process by clicking Post.
Facebook requires you to comply with its Job Policy, which includes bullying, harassment, and privacy violations. Not only should you stay up-to-date on specific Facebook policies, but it is a best practice to be aware of federal labor laws to remain compliant.
See Candidates Who Have Applied
You will get a message on your Facebook account whenever someone applies to one of your positions. If you have allowed email, you may also receive one from the candidate. Lastly, you can go to the Jobs menu or tab on your Facebook Business account, and you will see all the jobs you’ve posted and who has applied to each.
Close or Edit Jobs
Your job post will automatically close after 30 days if you do nothing (and haven’t boosted it), but you can close it manually by clicking on the Manage drop-down to the right of the job posting. That opens a menu that provides additional options, like Close Job or View Job.
You can also use the same path to Edit Job. This makes sense when you still want applicants to apply but you need to make a major change to the posting. These items may include location, salary, or hours.
Step 5 (Optional): Boost Your Job Posting
Job postings are free on Facebook, though there are benefits to paying for job advertising (which Facebook refers to as “Boost”) as it increases your post’s reach. It also allows you to reach your target audience by filtering by job title, education, and more. This results in your job being in the Facebook news feed for users who meet your criteria.
When you boost a job post, you provide a budget. Facebook uses your budget toward impressions and clicks, similar to any other kind of Facebook advertising.
You can choose to boost your job listing when you initially post your job. This step is shown after you complete all of the required and optional information on your job post. Simply click Continue to explore your job boost options.
After you click Continue, another fillable page opens up with detailed information. The goal and special ad category are already defined for you.
The only sections you need to complete are:
- Audience: Choose the location that you want to focus on with a mile proximity radius.
- Duration: Select the number of days that you want the campaign to be active for. Facebook has a 30-day job posting limit for its free job posts, but you can choose to have paid advertising for more or fewer days—depending on your company’s plans.
- Budget: Once you decide how many days you want the job boost to be active, you can add how much you want to spend daily for it. Based on the budget and the duration, Facebook will give you an estimated amount of people that your post will reach.
- Payment information: If everything looks as expected, you can add your payment information, which includes your payment method, location, and currency.
Facebook charges you for job boosting based on a per-click model, meaning you pay each time someone clicks on your job post that Facebook boosted. You do not have to pay for individuals who saw your job post because they are already connected to your business page.
As a benchmark, the average cost to get one applicant to apply to your job is $12. After a month of boosting, you should review your results to see if you should continue boosting your job ad.
Why Post a Job Ad on Facebook
According to Career Arc, 86% of job seekers use social media in their job searches, and Facebook is a great social recruiting tool since 45% of job seekers who use social media visit the platform daily. As such, Facebook job postings are a great way to get the word out about open positions at your organization and hire a suitable candidate. It allows you to share the job post to different groups, such as business or community groups to which you belong. In addition, any jobs you post will be visible on your Business page as part of your feed.
Facebook is a great option for your job posts due to its popularity, cost, and ease of use. You can always set aside a small budget to boost your job post to amplify its reach further. Pay attention, however, to new rules regarding the Jobs on Facebook platform—it is now only available in the US and Canada.
If you need another job board to post your open position on, consider ZipRecruiter. It has easy-to-use templates for job descriptions and can send your job posting to over 100 other job boards with the click of a button. Sign up for its free trial to start looking for your next hire.