Explore our tips and strategies below to find employees who are a great fit for your business.
This article is part of a larger series on Hiring.
Some tried-and-true approaches can simplify the process of finding the best candidates for your open positions—whether you’re hiring for remote or in-person positions, looking for contractors or full-time employees, or needing to find someone at the last minute. Word-of-mouth, advertising, employee referrals, and job boards are just a few ways to find employees. Primarily, be honest about the role when creating your job description and ad. It’s important to include all relevant responsibilities and not just the fun stuff.
One go-to strategy for the best place to find employees is using a job board like ZipRecruiter. You can post a new position in minutes and share it on more than 100 other job sites. Sign up today to start posting jobs for free.
Watch our video below, which covers the same content as our article but breaks down the best way to find employees by employee type—online, remote, hourly, and replacement.
1. Develop Your Company’s Online Presence
Regardless of whether you’re relying on the internet to hire employees, a cohesive online presence is important. Not only will having a professional website and social media profiles help you earn the trust of your potential clients, but it will also make a positive impression on the most attractive job candidates. Consider these tips when optimizing your company’s online presence to attract high-caliber employees:
- Apply consistent branding standards across your website and social media profiles (follow key social recruiting tips).
- Complete your company profile and monitor employee reviews on employer review sites like Glassdoor.
- Keep an eye on customer feedback across sites like Google Maps and Yelp.
Did You Know?
67% of job seekers in 2022 visited a company’s website before deciding whether to apply for a position.
2. Sign Up on a Job Posting Site
While it is possible to fill positions using only social media and your company website, you’ll improve your chances of filling a role drastically by advertising your open positions on a job posting site. These sites allow you to post your jobs (sometimes to multiple sites at one time) and can get as industry or person-specific as you need—everything from general job posting sites to internships.
If your budget allows, consider a site like ZipRecruiter. Not only does ZipRecruiter provide easy-to-use and customizable job post templates, but it also sends your listing to multiple job sites automatically in one click. Because of this increased visibility, more top-tier candidates are likely to see the job in a shorter period, making it easier for you to fill openings quickly.
If you need help with your recruiting needs, consider using recruiting software that will assist with job postings, applicant tracking, and interviewing.
Finding employees, whether using a job board or word-of-mouth, comes with a cost. Read more in our Cost of Hiring an Employee article.
3. Optimize Your Job Postings
As with almost everything else, the first place people turn to when searching for a job is Google or another search engine. Because of that, you should optimize job postings so that they’re more likely to land at the top of relevant search results. To ensure your company’s open positions are found by top candidates, follow these tips when writing a job description:
- Incorporate relevant keywords: Help Google find your job posting by including relevant search terms in the job title and throughout the description. Consider using the free Google Ads Keyword Planner to see which keywords you should target.
- Include the job location: If you’re using a job posting platform like ZipRecruiter, there will be a field to enter the job location. However, you should also include the city and state where the job is located in the body of the job description. This will help job seekers who enter a search term like “accounting job in Denver CO” to find your posting. If you are posting for a remote position, be sure to announce that in your job posting.
- Add salary information: Having salary information in your job posts adds transparency, which most job candidates value in a company. Additionally, it will allow your job post to show up on search filters.
- Optimize your URL: For jobs that are posted on your company’s website, choose a webpage slug that includes the job title and the location of the role. For example, you can help a posting stand out to Google by using a slug, like: /accountant-denver-colorado/.
- Add transcripts of multimedia content: If your company incorporates videos into its job descriptions or hiring pages, make sure these scripts are also optimized for the keywords you selected. Then, include transcripts of each video on the corresponding webpage to ensure Google picks up those keywords.
Accentuate Your Remote Culture
If you have a large contingent of remote employees and are proud of the efforts you’ve made in team building, training, communication, and other areas to keep them engaged, share the details on your website. Likewise, use a portion of your job description to list benefits and other perks available to remote employees.
A 2021 study from CareerArc found that 82% of applicants factor in an employer’s brand and reputation before deciding to apply. These are major facets of your company culture—and while it may initially seem less important for remote roles, your culture is one of the deciding factors for high-quality candidates to choose you.
To learn more about how your company can adapt and stand out to potential employees, read our recruiting statistics article.
Provide as Many Details as Possible
Communication is often one of the most challenging aspects of retaining remote employees and helping them succeed. So, it shouldn’t be a surprise that this can also pose challenges during the recruiting and hiring process. Overcome these hurdles by including as many details about your remote role in the job description as possible.
- Make it clear that the role is remote: When searching for remote positions, many job seekers get frustrated by unclear expectations. If the role is fully remote, state that clearly. If the job requires some travel or some in-office time, include that as well.
- Work from home
- Work from anywhere
- Mention required meetings: Many people choose remote work because of the flexibility it affords them. For that reason, it’s helpful to clearly state whether remote employees are expected to attend scheduled meetings and, if so, how many each week. This will help potential applicants decide whether the role is a good fit for their lifestyle.
- Describe technology requirements: If your job opening requires an employee to have access to specific equipment or a minimum internet speed, now is the time to mention it. Likewise, if your company will provide the necessary equipment, then include that in the description as well.
- Outline the hiring process: Depending on the role, the hiring process for a remote position may be more extensive than for a traditional office job. If your company requires multiple stages of interviews—or a test project—make sure to spell this out in the job posting.
Once you post an open position—on social media, a site like ZipRecruiter, or elsewhere—take the time to review candidates consistently (daily is our recommendation). Just like you, other businesses in your industry are looking for the most qualified candidates. Failing to respond to applicants quickly can mean the difference between hiring your next great employee and losing the candidate to your competitor.
This is especially important if you have an extensive interview process—the faster you identify a promising candidate and schedule an interview, the more quickly you can fill the position.
4. Advertise Locally
If you are looking for hourly employees who can work flexible schedules, you likely want someone who lives locally. In this case, traditional job posting websites may not be necessary. Instead, consider using a more grassroots approach to hiring. Try posting your job on local job boards, Facebook Groups, or websites like Craigslist.
5. Choose an Efficient Applicant Tracking System
The hiring process can be time-consuming under the best conditions, but it’s even more so if you don’t have a system for organizing and tracking applicants. To streamline—and speed up—the hiring process, choose an applicant tracking system (ATS).
These platforms can help you hire employees more quickly (which is often important when replacing key employees) by providing job description templates, candidate management pipelines, and resume parsing features.
6. Ask for Referrals
The traditional recruiting process can be long and frustrating. If you’re in a hurry, you may not have time to pore over hundreds of applications to find a few qualified candidates. One way to condense this process is to ask your current employees for referrals. Not only can they tap into a larger network of potential hires quickly, but your employees also are already familiar with the company culture and can identify candidates who are a good fit.
Setting up an employee referral program and offering incentives to current employees who provide a great candidate can ease the hiring process.
Frequently Asked Questions (FAQs)
What is the best way to find an employee?
There are a number of ways to find employees—job boards, local advertising, networking, and referrals. The best way is to utilize all avenues available. If you are looking for hourly staff to work in your office, post a Help Wanted sign. If you are looking for remote workers, then post on a job board, like ZipRecruiter. If you are looking for a specific type of worker, such as a nurse, post on a niche job board.
How do I write a good job description to find employees?
A good job description will clearly outline the skills, experience, and qualifications needed to succeed in the position. Be sure to spell out, at minimum, the highest priority tasks of the position. Additionally, you should paint the picture of your business and culture, and notify the candidate of the top benefits available should they make it to hire.
How can I find employees for free?
Finding employees doesn’t have to cost your company big dollars. There are numerous ways to find employees for free–post a help wanted sign, post your job on a free job board, like Indeed, and ask for referrals.
Employees are the backbone of every small business, so it’s incredibly important to know where to find employees who are both qualified and a good culture fit for your company. Depending on your needs—and the hiring climate—this can be difficult to accomplish.
If you’re struggling to find qualified candidates and want to get your job posted on more than 100 job sites and social networks, ZipRecruiter can save you time and frustration. You can try the platform for free and then choose the combination of recruiting tools that most closely fit your needs.
You May Also Like…
- Once you find the right candidate, read our guide on how to hire employees.
- Find out when to promote your listings internally with our guide on internal vs external recruiting.
- Find high-quality candidates while improving your company culture by following our guide on how to develop a diverse recruiting strategy.