When you’re trying to find employees, it can sometimes feel like the right candidates just aren’t out there; or worse, it’s a great hiring market, but you’re not getting any qualified bites. Luckily, there are some tried and true approaches that can simplify the process—whether you’re trying to hire for remote or in-office positions, looking for contractors or full-time employees, or needing to find someone at the last minute.
One go-to strategy for finding employees is using a job board like ZipRecruiter. You can post a new position in minutes and share it on more than 100 other job sites. And when you sign up, you can start posting jobs for free. Create an account today.
Here are our top tips on how you can find employees you’re sure to love:
Best Strategies for Finding Employees Online
1. Develop Your Company’s Online Presence
Regardless of whether you’re relying on the internet to hire employees, the importance of a cohesive online presence cannot be overstated. Not only will having a professional website and social media profiles help you earn the trust of your potential clients, but it will make a positive impression on the most attractive job candidates. Consider these tips when optimizing your company’s online presence to attract high-caliber employees:
- Apply consistent branding standards across your website and social media profiles (follow key social recruiting tips)
- Complete your company profile and monitor employee reviews on sites like Glassdoor
- Keep an eye on customer feedback across sites like Google Maps and Yelp
CareerBuilder reported that 64% of job seekers research a company online. What’s more, if they can’t find information about the company, 37% of candidates will move on to another offer.
2. Sign Up on a Job Posting Site
While it is possible to fill positions using only social media and your company website, you’ll drastically improve your chances of filling a role by posting to a site like ZipRecruiter. Not only does ZipRecruiter provide easy-to-use and customizable job post templates, it automatically sends your listing to over 100 job search sites. Because of this increased visibility, more top-tier candidates are likely to see the job in a shorter period, making it easier for you to fill openings quickly.
3. Optimize Your Job Postings
As with almost everything else, the first place people turn when searching for a job is Google or another search engine. Because of that, you should optimize job postings so that they’re more likely to land at the top of relevant search results. To ensure your company’s open positions are actually found by top candidates, follow these tips when writing a job description:
- Incorporate relevant keywords: Help Google find your job posting by including relevant search terms in the job title and throughout the description. Consider using the free Google Ads Keyword Planner to see which keywords you should target.
- Include the job location: If you’re using a job posting platform like ZipRecruiter, there will be a field to enter the job location. However, you should also include the city and state where the job is located, in the body of the job description. This will help job seekers who enter a search term like “accounting job in Denver CO” find your posting.
- Optimize your URL: For jobs that are posted to your company’s website, choose a webpage slug that includes the job title and the location of the role. For example, you can help a posting stand out to Google by using a slug like /accountant-denver-colorado/.
- Add transcripts of multimedia content: If your company incorporates videos into its job descriptions or hiring pages, make sure these scripts are also optimized for the keywords you selected. Then, include transcripts of each video on the corresponding webpage to ensure Google picks up those keywords.
4. Be Consistent
Once you post an open position—on social media, a site like ZipRecruiter, or elsewhere—take the time to review candidates every day. Just like you, other businesses in your industry are looking for the most qualified candidates. Failing to respond to applicants quickly can mean the difference between hiring your next great employee and losing the candidate to your competitor.
Avoid this pitfall by reviewing applicants for every job posting as soon as you can. Just because you aren’t getting a huge number of applications each day doesn’t mean you should wait until the submission deadline to review them. Depending on your hiring timeline and resources, find a cadence that works for your team and is consistent with the number of applications you receive each day.
This is especially important if you have an extensive interview process—the faster you identify a promising candidate and schedule an interview, the more quickly you’ll be able to fill the position.
Top Ways to Find Remote Employees
5. Choose the Right Job Boards
Posting open roles to job boards can expose your job description to a large number of candidates—especially if you’re trying to fill a local role. But if you’re specifically trying to hire remote workers, some posting sites may fail to get your job in front of the right candidates. For that reason, it’s important to choose job boards that cater to remote employees.
This way, you’re more likely to find candidates who are already comfortable with a remote work setting and expect some of the challenges that can come with a remote role. Here are a few popular sites that specialize in connecting employers with highly qualified remote candidates:
6. Brag About Your Remote Culture
When searching for a new job, a study by staffing firm Robert Half estimated that 35% of American workers would not accept a job if they didn’t jive with the corporate culture—even if the role was otherwise perfect. And, while this may seem less important for remote roles, developing an appealing corporate culture is still incredibly valuable for those outside the office.
If you have a large contingent of remote employees and are proud of efforts you’ve made to keep them engaged, share the details on your website. Likewise, use a portion of your job description to list benefits and other perks available to remote employees.
7. Provide as Many Details as Possible
Communication is often one of the most challenging aspects of retaining remote employees and helping them succeed. So, it shouldn’t be a surprise that this can also pose challenges during the recruiting and hiring process. Overcome these hurdles by including as many details about your remote role in the job description as possible.
- Make it clear that the role is remote: When searching for remote positions, many job seekers get frustrated by unclear expectations. If the role is fully remote, state that clearly. If the job requires some travel or some in-office time, include that as well. Other common terms for remote work include “work from home,” “distributed,” “work from anywhere,” and “virtual.”
- Be honest about the role: It may be tempting to limit the job description to the fun stuff, but it’s important to include all relevant responsibilities. This might cause you to lose some potential candidates, but those likely weren’t the best fit anyway.
- Mention the likely meeting cadence: Many people choose remote work because of the flexibility it affords them. For that reason, it’s helpful to clearly state whether remote employees are expected to attend scheduled meetings and, if so, how many each week. This will help potential applicants decide whether the role is a good fit for their lifestyle.
- Describe technology requirements: If your job opening requires an employee to have access to specific equipment or a minimum internet speed, now is the time to mention it. Likewise, if your company will provide the necessary equipment, include that in the description as well.
- Outline the hiring process: Depending on the role, the hiring process for a remote position may be more extensive than for a traditional office job. If your company requires multiple stages of interviews—or a test project—make sure to spell this out in the job posting.
8. Stay Competitive
In the wake of COVID-19, more and more companies are turning to remote work. This is great news for employees who prefer to work from home, but it means that companies need to be more competitive. To improve your chances of finding qualified, enthusiastic remote employees, make sure your salary and benefits packages are up to par with industry standards. You’ll also have more luck hiring remote candidates if you can demonstrate the ways in which your company makes remote employment a rewarding and enjoyable experience for its employees.
Tips for Finding Hourly Employees
9. Try a Staffing Agency
Depending on how many hourly employees you need to hire—and how frequently—the recruiting process can take up a huge amount of time and resources. Staffing agencies can simplify recruiting for hourly employees by identifying candidates, hiring new employees, and—in some cases—managing benefits and payments. What’s more, staffing agencies often specialize in specific industries, so find a company that’s familiar with the type of contractors you need.
10. Advertise Locally
If you need hourly employees who can work flexible schedules, you likely want someone who lives locally. In this case, traditional job posting websites may not be necessary. Instead, consider using a more grassroots approach to hiring. Consider posting your job on local job boards, Facebook Groups, or websites like Craigslist. It may also be worth it to attend local job fairs or other recruiting events to meet locals looking for consistent hourly opportunities.
11. Build Relationships With Local Universities
For small businesses interested in hiring interns or contractors with specific skills or interests, local universities are a great place to start the recruiting process. Not only can you find candidates who are interested in your industry, but college students may also be more open to hourly employment than other highly qualified workers.
This form of recruiting is also a great way to build relationships with top-caliber candidates who will soon be entering the workforce. By hiring top students as interns, you’re more likely to keep them on as full-time employees in a competitive market—saving you time and hiring costs down the road.
Quickest Ways to Find Replacement Employees
12. Choose an Efficient Applicant Tracking System (ATS)
The hiring process can be time consuming under the best conditions, but it’s even more so if you don’t have a system for organizing and tracking applicants. To streamline—and speed up—the hiring process, choose an applicant tracking system like Freshteam. These platforms can help you hire employees more quickly by providing job description templates, candidate management pipelines, and resume parsing features.
13. Network, Network, Network
One of the keys to successful hiring is to never stop recruiting. Business owners and hiring managers who only look for employees when they’re hiring often find themselves with a limited pool of applicants—especially if they’re in a hurry. If, instead, you’ve cultivated a robust network of high performers in your industry, you’ll always have a strong starting point when filling an open role.
14. Ask for Referrals
The traditional recruiting process can be long and frustrating. And if you’re in a hurry, you may not have time to pore over hundreds of applications to find the few qualified candidates. One way to condense this process is to ask your current employees for referrals. Not only can they tap into a larger network of potential hires quickly, your employees are already familiar with the company culture and will be better able to identify candidates who are a good fit.
15. Request Applicant Feedback
If you have the type of business that frequently needs to hire employees quickly, take the time to find out which job postings are getting the most attention. To do this, ask applicants where they saw your job posting. If you want additional insight, you can also ask what about the job description stood out to them and made them want to apply.
Applicants may not always be willing to provide this information, but it can provide valuable insight into which recruiting strategies are working. Once you know that, it will become easier to speed up the hiring process and bring on new employees faster.
Employees are the backbone of every small business so it’s incredibly important to find team members who are both qualified and a good culture fit for your company. Depending on your needs—and the hiring climate—this can be difficult to accomplish.
If you’re struggling to find qualified candidates and want to get your job posting on over 100 job sites and social networks, ZipRecruiter can save you time and frustration. You can try the platform for free and then choose the combination of recruiting tools that most closely fit your needs.