Hiring foreign contractors can be a great way to expand your talent pool and save money. However, it is also a daunting task. You need to find qualified candidates, negotiate payment terms, and comply with labor laws in different countries. Our guide walks you through the process of how to hire international contractors, from planning…
How To
Demystifying the Press Release Format (+ Free Template)
No matter what content is included in your press release, it needs to follow the standard press release format to get the media’s attention and get your story published. Keep reading to learn the parts of a press release, and download our free press release template below to get started. It has preformatted sections for…
How to Use Google Ads for Real Estate Lead Generation
Google Ads is a powerful tool for real estate professionals to generate leads, build brand authority, and grow their businesses. To successfully use Google Ads for real estate agents, it’s important to understand the types of Google Ads available to you and the best strategies to maximize your campaigns. This will put you on the…
How to Create a Real Estate Elevator Pitch (+ Examples)
As a real estate agent, you should be prepared to meet new leads or business connections at any time. An elevator pitch is a short but clear description of your business, including your unique offerings, ideal audience, and the next steps for the listener. Having an elevator pitch makes it easy for you to establish…
How to Advertise on Zillow in 10 Steps (+ Free Checklist)
Zillow is the largest online real estate listing platform, with over 200 million unique monthly visits. With Zillow advertising, agents can leverage their exposure and gain high-quality leads. To help you capture those leads and promote your brand effectively, we explore 10 simple steps on how to advertise on Zillow—from setting up your Zillow Premier…
How to Get Expired Listings: Strategies + 11 Conversion Tips
Expired listings are properties that were recently on the market but failed to sell before the listing expiration date. Getting expired listings can be time-consuming, but real estate agents with a powerful marketing strategy, organized customer relationship management (CRM) processes, and carefully crafted outreach approach can succeed in finding, nurturing, and selling expired listings. Learn…
How to Start a Real Estate Blog in 7 Steps (+ Blog Ideas)
In today’s digital age, having a well-optimized real estate blog is a fantastic way to reach potential clients and establish your authority in the industry. However, writing top-performing real estate blog posts requires more than just good writing skills. It involves writing smartly with search engine optimization (SEO) in mind, choosing a relevant and engaging…
6 Most Effective Ways to Generate Facebook Real Estate Leads
Facebook is one of the most powerful marketing tools for real estate professionals, allowing them to connect with leads, promote their services, and establish an online presence. It also provides multiple methods of generating real estate leads with some of the most advanced targeting tools available online. By combining organic and paid marketing strategies, start…