Even in uncertain economic conditions and waning consumer spending, with some creativity, you can figure out how to increase retail sales to keep your business thriving. Optimizing your in-store experience and making sure that your products are available on every shopping channel that customers might need is a good place to start. In this guide,…
How To
How to Post a Job on Google: 2 Simple Methods (+Tips)
Google is the go-to resource for almost any query, including open job posts. It can be a powerful tool for getting your open positions in front of qualified candidates. However, you cannot post a job ad directly on Google. Instead, its job ad aggregator, Google for Jobs, will pick up your listing from one of…
Excessive Tardiness: How to Address Employees Being Late
How you manage an employee’s excessive tardiness can affect much more than just the employee in question. Allowing tardiness in the workplace to continue without action may increase turnover and decrease business efficiency and morale. Some simple solutions to target excessive tardiness at work include implementing time tracking, keeping thorough attendance records, and communicating a…
How to Post a Job on ZipRecruiter
When hiring employees, posting open jobs easily across multiple job boards and quickly finding the best candidates are two important objectives. ZipRecruiter will post your open jobs on 100+ job boards and allow you to search for the most qualified candidates directly in their database. To post a job on ZipRecruiter, start by creating an…
Selecting the Ideal Area for Real Estate Farming in 6 Steps
The practice of real estate farming has proven to be a tried-and-true method for concentrating marketing efforts in specific areas. This technique empowers agents to establish their presence within a local community firmly. Combining farming in real estate efforts with a keen understanding of real estate market dynamics allows agents to foster deep connections with…
How to Prevent Chargebacks: 18 Tips for Small Businesses
A chargeback occurs when a customer requests a refund through their bank or credit card company to reverse a transaction. Customers will initiate refunds through their bank instead of a business if they don’t recognize the transaction or can’t come to an agreement with the merchant. In a recent merchant survey, 40% of merchants reported…
How to Take Product Photos at Home in 7 Easy Steps
Product photos might be the most important piece of any ecommerce listing. They convey everything from physical specs to emotional attributes. Plus, photo quality directly correlates to perceived value. High-quality product photography can be done on a budget using your iPhone or camera with equipment and materials you may already have around the house. Here’s…
How to Create a Product Video Shoppers Will Love (for Free)
Product videos demonstrate an item’s features, benefits, and uses in action—helping to inform, persuade, and bridge the gap between online and in-store experiences. Adding video to your ecommerce product pages can increase conversions, reduce return rates, improve buyer confidence, strengthen brand image, and even boost search engine rankings. Plus, many types of video content can…