They say accounting is a necessary evil. Businesses, regardless of the size, can benefit from accounting as it helps explain how you make money from selling goods and services. All of this starts with bookkeeping, the first two steps of accounting. Bookkeeping is the process that enables businesses to record daily transactions and track inflows…
How To
How to Write a Grand Opening Press Release (+ Template & Examples)
A grand opening press release is a story sent to the media announcing the news of your upcoming opening day to generate media coverage and publicity. This helps get more people to attend your opening and expand your new business’ presence. To write a grand opening press release, identify your target audience, set up proper…
How to Write a New Hire Press Release (+ Free Template)
Not every new hire justifies a press release, but some, such as the executive team, do. And publishing them can build buzz for your brand with customers and establish your business as a leader in your industry or community. From formatting to what to include, find out how to write a new hire press release…
How to Use User Generated Content for Marketing (+ Examples)
If you’ve ever wondered whether user generated content (UGC) is beneficial for marketing a small business, the answer is yes. In fact, UGC can be one of your best marketing strategies because it’s simple, versatile, and costs almost nothing. If you’ve ever been convinced to buy a product from a good customer review, you’ll know…
5 Steps on How to Set up an Office (+ Free Checklist)
Setting up an office space for small businesses starts by creating a list of your office needs with a budget in mind. With a project plan in place, look for office space options and design the floor plan accordingly. Then, set up your communications system and furnish your space with furniture and equipment. In this…
8 Ways to Fix Packet Loss & Improve Call Quality
Calls made over voice-over-internet-protocol (VoIP) can potentially degrade due to a data transmission error called packet loss. Common causes are faulty hardware, software bugs, and network attacks. There are plenty of ways to address packet loss, such as a system reboot, hardware upgrade, and software update. Below, we listed the steps on how to fix…
How to Write a Crisis Press Release (+ Template & Examples)
A crisis press release is a public relations (PR) tool used to respond to a potentially negative situation. This could be something internal, like a data breach or employee misstep, or in response to external crises like natural disasters, economic issues, industry-related topics, and so on. We outline how to write a crisis press release…
SBA Form 1368: What It Is & How to Fill It Out
Small Business Administration (SBA) Form 1368 must be filled out when you apply for an SBA disaster loan. Examples of disaster loans include the Economic Injury Disaster Loan (EIDL) and the Military Reservist Economic Injury Disaster Loan (MREIDL). SBA Form 1368 allows small business owners to provide details about the economic impact of a disaster…