A press kit, also known as a media kit, gives journalists relevant information about your business to help them with their media coverage. Making a press kit is fairly simple—all you need is your business info and high-quality media assets (e.g., logos and product photos), then you’re ready to publish and distribute your press kit….
How To
How to Find Employees on LinkedIn
LinkedIn is a social media website built around its users’ professional networks where individuals can connect with current and former colleagues, join industry groups, and search and apply for jobs with businesses on the platform. As a small business, you can leverage LinkedIn to find employees from its captive pool of candidates. Your first step…
How to Schedule Employees
Deciding how to schedule employees requires you to be in tune with how your company operates, like knowing its busiest days and months and product sales trends. Having insight into your employees’ needs is also important. The best schedules are flexible, don’t underwork or overwork employees, maximize profits, and are published well in advance. Follow…
Beginners’ Guide to Buying a Business
The process of purchasing an existing business can be quite daunting, especially if it’s your first time. Our guide to buying a business will go over the entire process of acquiring a business—from choosing the right one and evaluating all the necessary information, to financing the purchase and closing the deal. Read on to examine…
How to Write a Media Advisory in 5 Steps [+ Free Template]
When I was consulting for small businesses and non-profits full-time, part of my duties included marketing special events. Whether it was a grand opening of a new location or an annual fundraiser, one of the most powerful tools in my arsenal was a media advisory—a one-page announcement used to invite members of the press to…
How to Choose a Payroll Service for Your Business
There are many factors to consider when learning how to choose a payroll service. You have to consider your business’ needs and find a type of provider that can match it—after which, you’ll have to pick out specific providers and find one with all the features you’re looking for. In this article, we help narrow…
Top 7 Email Marketing Best Practices (+ Examples & Tools)
A well-made marketing email makes all the difference between a slightly interested lead and a highly engaged customer. I’ve witnessed firsthand how even the smallest change in the subject line or the addition of a name to the email body can increase engagement rates. To help businesses bring out the best in their email marketing…
How to Write a Brand Story That Stands Out (+ Free Template)
More and more businesses are finding out that it’s easier to connect with an audience if they see you as more than just someone who sells to them. Writing a brand story will allow you to share your business’ mission, values, and purpose—without making it seem like a sales pitch. An effective brand story is…