Over half of American customers join new loyalty rewards programs each year, according to Colloquy. Additionally, about half agree that they spend more after joining than they did before, according to another survey from Bond Brand Loyalty. This shows how customers are openly seeking loyalty rewards programs AND are willing to spend more once they join….
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How to Manage Inventory Using Lightspeed POS
The power of a modern POS system comes from its inventory management capabilities. Harnessing those capabilities to manage inventory will save you tons of time and allow you to update your product count automatically in real time, automate purchase orders, dramatically reduce inventory shrink, increase sales efficiency and more. In this article, I’ll show you…
Restarting a Business that’s Inactive – What You Need to Know
A small business may become inactive in one of two ways. Your business may become legally inactive if you don’t file required forms or if business licenses or permits expire. Alternatively, even if your business is legally active, you may come to a point where you’re not actively promoting your business or generating revenue. At…
Create Pro Quality Product Video With Just Your Mobile Phone
Five hours of video is uploaded to YouTube every minute. That’s a lot of video and it’s not just teenagers and professionals that are contributing to it. Small businesses are beginning to recognize the value of using video to market their products and services.The great thing, is that it’s never been easier to properly shoot, edit,…
3 Ways to Create Digital Coupons that Will Grow Your Small Business
Without question, it’s a difficult environment for many small businesses these days as they are challenged to compete with a growing universe of big brands, online retailers, and box stores. But, there’s still a place for small, local businesses to thrive, because people love the sense of community when they shop in their local stores…
Buying a Business: Average Cost by Industry
In this article, we’ll share with you the average costs of buying a business, including a breakdown of prices by industry, and give you a brief overview about how to estimate the price of a small business based on its earnings. We will also help you figure out a budget to see what kinds of…
How to Write a Sales Email in 4 Simple Steps
The most common mistake in writing a sales email is making it too long. We forget that our prospects – like us – are very busy people. Chances are they’re glancing at our message for just a few seconds, on the train, or in-between meetings. Too long and the email will get skipped. So how do…
How to Choose Your Business Checking: An Interview with Quincy Miller, Citizens Bank President of Business Banking
Around a quarter of small business owners don’t have a business checking account, according to a recent Citizens Bank survey of 200 businesses with less than $500,000 in annual revenue. The survey had a number of interesting insights, including the fact that most small business owners (7 of 10) choose to use the same bank…
How to Differentiate Workers’ Compensation Policies: An Interview with Lynn LaGram
When a company expands and starts hiring employees, they are required to have workers’ compensation insurance. Workers’ compensation insurance covers the expenses associated with a worker getting injured while on the job. This can include the medical bills from the injury, physical therapy, and lost wages. To learn more about workers’ compensation, we spoke with…
How To Save Money With Online Postage
If you mail packages more than once per week, there are significant benefits to using online postage instead of going to the post office. The USPS enables you to buy and print postage from your computer. Those that use online postage are able to receive the same discounted postal rates as companies which have postal…
How To Make A Promissory Note To Fund Your Small Businesses
Borrowing money from friends and family is a frequent method of financing when starting a business, and during the early stages of growth. A promissory note is a very common legal document that a business owner signs to legally formalize the borrowing arrangement. In this article we go in depth on how to make a…
Responding To Online Reviews (Chart of the Week)
Online reviews are very important for drawing new customers, but can also discourage new business. Which reviews should you provide a response to and how should you respond? The following graphic from ratings and review software provider bazzarvoice, provides some valuable insights. Negative customer reviews stemming from a misunderstanding of how a product or service works,…