Foot traffic refers to how many people walk past, around, or through your store. Measuring foot traffic helps you understand the pedestrian activity in your area, peak traffic periods, local demographics, and the efficacy of your store initiatives. Studying foot traffic in an area before you open your store can help you choose the best…
How To
How To Set Up Customer Statements in QuickBooks Online
This tutorial shows how to set up a customer statement in QuickBooks Online—which can be a helpful way to remind your customers of their outstanding invoices. We’ll explain the different types of QuickBooks statements and how to customize your statement before sending it to your customer. Frequently Asked Questions (FAQs) Wrap Up You now…
How to Hire Veterans in 6 Simple Steps
Veterans make many sacrifices, yet they often find it challenging to get work upon their return. Luckily, companies are beginning to realize the benefits of hiring veterans. For one, you can receive tax credits for hiring veterans—and you’ll be hiring a terrific and highly qualified worker. When considering how to hire veterans, you must create…
How to Use Coupon Marketing to Grow Your Small Business
Coupon marketing (or coupon advertising) is a promotional strategy that incentivizes customers to redeem coupons in order to increase sales of your products or services. We explain the ins and outs of building a coupon marketing strategy and improving campaigns below. Keep reading to find out if it’s a good fit for your business and…
PCI Compliance for Small Business: A Guide
Every small business that processes credit card payments is required to be Payment Card Industry (PCI)-compliant. PCI compliance involves meeting the 12 requirements outlined by the Payment Card Industry Data Security Standard (PCI DSS), which is designed to ensure payment security and protect both merchants and cardholders from fraud. Below is the list of the…
How to Use the Hostinger Website Builder (+ Video Tutorial)
The Hostinger website builder offers one of the easiest and most affordable options for building a website or online store. Plans include secure and reliable hosting, a free domain, and an intuitive, no-code website builder with fairly robust ecommerce and artificial intelligence (AI) tools. Follow the steps below to learn how to build a website…
How To Enter Bills in QuickBooks Online
In this tutorial, we will teach you how to enter bills in QuickBooks Online. Additionally, we will show you how to review the bill you just added and how to check outstanding bills specifically related to a vendor. Seeing a Different Left-side Navigation Menu? The Bills tab shows a list of all the bills you…
How To Create a Small Business Budget [+Free Template]
Creating a business budget is an important step in planning. A small business budget starts with creating the budgeting process, the operating budgets, such as sales, inventory and purchases, cost of goods sold (COGS), and sales and administrative, and ends with the financial budgets, such as cash, capital, and proforma financial statements. To help you…