Implementing a customer relationship management (CRM) tool for your business can be both exciting and challenging. While a new CRM has the potential to better manage growth and accelerate workflows, adopting new software often requires team members to learn new procedures that can upset established daily routines. In fact, according to CIO Insights, a mere…
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How To Set up a Free Square Online Store
Square Online offers a free ecommerce website for retailers, restaurants, service businesses, and nonprofits. Any seller, from mobile businesses to multi-store operations, can easily open a Square Online store, list products for sale, process payments, and deliver orders via traditional shipping methods, curbside pickup, or local delivery. Best of all, the data from your online…
Demystifying the Press Release Format + Free, Easy-to-Use Template
When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources,…
How to Build a Small Business Website With Weebly in 7 Simple Steps
Weebly is a simple, drag-and-drop website builder designed to make it easy for small businesses to build a website without any previous web design experience. What sets it apart from other all-in-one site builders is that it’s geared toward building and launching an online store easily at an affordable price. With Weebly, you get everything…
How to Create an XML Sitemap to Boost SEO
An XML (extensible markup language) sitemap will help boost SEO and help your site get found in search, but if you’re like most, you may be wondering how to create one. As technical as it sounds, the good news is that it’s surprisingly easy to create and submit an XML sitemap. While site builders, such…
8 Ways to Ensure Your Local Press Release Gains Media Coverage
Writing a local press release is the first step businesses should take when attempting to share their news with the audiences most likely to be impacted. However, there is no guarantee that newspapers, TV, or radio outlets will air it. That said, there are a number of things businesses can do when writing their press…
What Is a W4 Form and How Does it Work? 2020 Form W-4 for Employers
A W-4 Form, or Employee’s Withholding Certificate, gives you the information you need to determine how much money to withhold from your employees’ paycheck each pay period to pay their income taxes. Employees must fill it out properly and submit it to you before their first pay day to avoid a big tax bill and…
How to Create a Custom Email Address in 3 Steps
Ditch the generic email address for a custom email address that uses your own domain name, such as yourname@yourdomain.com. It not only creates a professional appearance, but it builds consistent branding and builds trust. While it may sound complicated, it’s surprisingly easy to create your own custom email address. All you have to do is…
How to Set Sales Goals in 7 Steps
Sales goals are targets businesses use to motivate and measure the performance of their sales team. Setting effective sales goals means starting with the end in mind, creating SMART team and individual goals, evaluating performance, and adjusting goals as needed over time. Following these steps will ensure you set goals that positively impact the overall…
How to Use Google Voice as Your Business Phone Number
is a voice-over-internet-protocol (VoIP) system that gives users a secondary telephone number and allows you to make business telephone calls on any device that has an internet connection, including your computer, tablet, and smartphone. Although you can purchase a business license for upgraded features, Voice’s free version offers many basic telephony features benefiting professionals and…
FUTA Taxes & Form 940 Instructions
Small businesses need to pay federal unemployment taxes, known as FUTA tax. These taxes fund the federal oversight of unemployment programs in all 50 states, plus US territories. FUTA is paid quarterly, although there are exceptions. This article leads you through FUTA, how to calculate and pay it, and how to file IRS Form 940,…
How to Choose a Real Estate Company to Work For
In the first year of your real estate agent career, you may notice that a large portion of agents leave your real estate company. While many agents don’t stay with their first brokerage very long, that is likely because they chose the wrong one to begin with. When you’re deciding how to choose a real…