Product demonstrations (demos) are a key component in the sales process that let leads see your product in action. They require lead qualification, formal invites, an organized agenda, and a focus on your product’s value and uses to be effective. By doing so, demos build trust in your brand and your business’ expertise. In this…
How To
How to Hire a Marketing Assistant in 6 Easy Steps
When you need to hire a marketing assistant, look for someone who can handle all facets of marketing projects, including conducting research, building industry trends reports, and copywriting marketing materials. Begin by determining the job scope and pay, posting the job ad, and reviewing applicants. Then, call references, run a background check if necessary, and…
Hiring Remote Employees in 5 Simple Steps
In today’s fast-paced work world, it’s becoming increasingly common for companies to hire remotely. There are steps you can take to ensure you are hiring remote employees who are just as successful and productive as on-site employees. Being clear about what you’re looking for in a candidate, defining the skills and experience required for the…
Straight Line Depreciation Formula: How To Calculate
Straight line depreciation is the simplest way to compute depreciation expense. In computing straight line depreciation, we consider three elements: Cost of the fixed asset: The cost of the asset is its purchase price net of discounts taken, plus sales taxes, shipping costs, insurance, and so on. Useful life: Useful life is the estimated length…
How to Coach Employees for Improved Performance
Coaching employees involves a structured approach that focuses on developing their skills and abilities, addressing performance issues, and setting goals for improvement. If done right, coaching brings significant ROI to your business. According to a frequently cited stat, 63% of companies that provided employee coaching reported higher revenue than their competitors. Here are 11 strategies…
5 Hidden WordPress Costs (& How Much You’ll Really Pay)
WordPress website software is free, but that doesn’t mean WordPress websites are. Just to get online, WordPress costs around $160 a year for a hosting plan and domain. You’ll also need to budget for a security plugin and theme, and additional costs if you want a no-code page builder, paid plugins, or professional help building…
How to Make a Career Page to Attract Top Talent (+ Examples)
When you create a career page on your website it should be a fully featured page with images, links, and information on company culture that helps your business stand out. It should also list what job opportunities are available and inform the job seeker why they should work for your company. Be sure to provide…
How to Get a Freight Quote: The Ultimate Guide
Learning how to get a freight quote involves shopping around and deciding among different provider options, giving them accurate shipment details, and finally booking your shipment. There are multiple options for comparing carriers to find the best rate—and an accurate quote depends on many variables. One of the best ways to get a freight quote…