Retail data analytics describes the measurement, tracking, and interpretation of data—typically sales, inventory, employee, and consumer demand information—that allows retailers to discover trends and predict outcomes. Business owners can use dozens of retail metrics to evaluate performance, monitor progress, and—most importantly—drive sales. Certain metrics are quantitative and are considered KPIs (key performance indicators) for their…
How To
How to Hire a Receptionist: A Step-by-Step Guide
A receptionist is often the first point of contact for visitors and clients, so it’s crucial to find someone who can represent your organization professionally and provide exceptional customer service. The best receptionists help keep your office running smoothly and clients satisfied. To find a great receptionist, you’ll have to first consider what you need…
How to Offer Free Shipping (Without Losing Money)
Free shipping can increase your ecommerce sales—and it doesn’t have to hurt your bottom line. There are two types of free shipping offers: free shipping under certain circumstances (conditional free shipping) and across-the-board free shipping (unconditional free shipping). We’ll take a look at free shipping strategies for each type and show you how to offer…
How To Set Up Customers in QuickBooks Online
In this tutorial, we’ll explain how to set up customers in QuickBooks Online. We’ll show you how to add customers manually in QuickBooks and import customer data from a comma-separated values (CSV), Excel, or Google Sheets file. How To Add Customers in QuickBooks Using an Excel or CSV File How To Delete a Customer in…
How To Set Up Vendors in QuickBooks Online
In this tutorial, we’re going to teach you how to set up vendors in QuickBooks Online. We’ll show you how to add vendors manually and import vendor information from an Excel, comma-separated values (CSV), or Google Sheets file. You will also learn how to inactivate a vendor if you’re no longer doing business with them….
QuickBooks Online Multiple Users Setup
In this tutorial, you’ll learn how to set up multiple users in QuickBooks Online. You’ll learn how to add standard users, company administrators, reports-only users, and time-tracking-only users. You’ll also learn how to invite your accountant to your QuickBooks account so that they have real-time access to your most current data. How To Give Your…
Pinterest Marketing: How to Use Pinterest for Business
Effective Pinterest marketing allows small businesses to reach target audience members with visual content through free organic search, paid targeting, and storytelling features. Learn how to use Pinterest for business by following the steps below to showcase your brand, sell and display products, drive web traffic, and connect with potential customers. Pinterest Marketing Basics for…
How to Build a Sales Culture for High Performance in 10 Steps
A positive, transparent, sales-driven culture is vital for keeping small business teams engaged in the business’ overall success—regardless of their role within the company. Building the framework for a positive selling culture starts with offering incentives for aggressive yet achievable performance. It also involves developing collaborative team culture characteristics and promoting learning and growth. Here’s…