PPC advertising (aka pay-per-click advertising) can get your brand wide visibility, traffic, leads, and even revenue in the competitive world of digital marketing. The best PPC agency for small businesses can do all those using strategies tailored to your business’s needs and objectives. If you’re looking for the best PPC agency for your business, we rounded up the best ones below based on their features, cost, and more.
Here are the eight best PPC agencies for small businesses:
- Straight North: Best PPC agency for beginners
- Fiverr Pro: Best for affordable small business PPC services
- LYFE Marketing: Best for social media PPC advertising
- Hibu: Best for Google and Bing advertising
- WebFX: Best for ad retargeting campaigns
- SmartSites: Best for optimizing landing pages
- BlueTuskr: Best for ecommerce PPC advertising
- Avalaunch Media: Best for ad design services
Best PPC Agencies for Small Businesses at a Glance
PPC Agency | Google Ads | Microsoft (Bing) Ads | Social Media Ads | Starting Cost |
|---|---|---|---|---|
 | ✓ | ✓ | Three platforms | $1,000/month |
 | ✓ | ✓ | Eight platforms | Around $95/project |
 | ✓ | ✕ | Six platforms | Around $1,000/month |
 | ✓ | ✓ | Two platforms | Around $10,000/project |
 | ✓ | ✓ | Six platforms | $600/month |
 | ✓ | ✓ | Six platforms | Around $5,000/project |
 | ✓ | ✓ | Seven platforms | Around $10,000/month |
 | ✓ | ✕ | Six platforms | Around $10,000/project |
Keep reading to learn more about each PPC agency for small businesses, their features, pricing, and more:
Straight North: Best PPC Agency for Beginners
Pros
- It handles Google, Microsoft, Facebook, Instagram, and YouTube PPC ads.
- It is a fully custom solution tailored to your needs.
- It is experienced with small businesses.
- It has a free PPC audit.
Cons
- It has no transparent pricing; you’ll need a custom quote.
- Prices start at $1,000 monthly or 15% of your budget, plus a setup fee.
- It has no a la carte services.
- It has no Instagram, TikTok, or LinkedIn ads.
Here are Straight North’s PPC ad services and features:
- PPC ad management for Google, Microsoft, Facebook, Instagram, and YouTube
- Search, Display, Shopping, and Social ads
- Ad creation and copywriting
- Landing page creation and optimization
- Artificial intelligence (AI)-powered ad bidding
- Ad keyword research
- Ad reporting dashboard
- Monthly campaign reports
Straight North offers custom prices for small businesses, but its PPC services start at $1,000 monthly or 15% of your marketing budget, plus a one-time setup fee. According to reviews, most projects cost between $2,500 and $5,000.
If it’s your first time with PPC advertising, our top pick for all-in-one PPC management services for small businesses is Straight North. Straight North is our overall best digital marketing agency for small businesses, thanks to its comprehensive and detailed approach to digital marketing—including PPC advertising.
With Straight North, you’ll get a full-service approach to your PPC campaign, meaning the team will handle everything from strategizing your campaign to analyzing its results afterward. It also offers services on all the essential PPC platforms, including Google, Microsoft, Facebook, and Instagram, so you’ll be sure to cover enough ground to build your brand presence.
Straight North offers comprehensive, top-to-bottom PPC advertising services for small businesses.
Plus, Straight North offers a custom solution for your business, so you can be sure all its strategies are tailored to your specific needs and priorities. It even has an in-house AI tool to target your ads more accurately and services to optimize your landing pages if needed.
Its main drawback is that it doesn’t offer any a la carte services or transparent pricing, so it’s not the best pick if you only need a specific PPC project. However, if you need to build a campaign completely from scratch and have zero experience with PPC ads, there are a few better choices.
Straight North Reviews
Straight North scores 5 out of 5 stars on Capterra:
- Most users praise the team’s expertise and efficiency in delivering on projects.
- Very few had negative things to say, except one that said their copy could be better.
Our Expert Opinion
Overall, if you want expert-handled PPC management for small businesses, Straight North is one of the best places to start. The team is experienced with small businesses and can identify the best PPC strategies and platforms for your brand. If you’re a complete beginner and want true-blue PPC experts, Straight North is your best bet.
Fiverr Pro: Best for Affordable Small Business PPC Services
Pros
- It has freelancers for nearly any PPC advertising service.
- Everything is on a per-project basis, no long contracts.
- It is affordable, starting at around $100 per project.
Cons
- It has no custom PPC packages.
- You need to manage all your projects by yourself.
- It takes time to find the right freelancers for your business.
Here are the available PPC services on Fiverr Pro:
- Setup and management for Google, Microsoft, and social media ads (Instagram, Facebook, LinkedIn, YouTube, X, TikTok, Pinterest, Snapchat)
- Search, Display, Shopping, and Social ads
- Ad design and copywriting, including video ads
- Ad analytics
- Campaign consultations
- Conversion rate optimization (CRO)
- Audience targeting
Pricing on Fiverr Pro differs with each freelancer. However, they’re generally inexpensive, with most services costing between $100 and $500 per project. Here are some sample prices from Fiverr Pro freelancers:
If you only need specific PPC services and not a full-package solution, you’ll find the best PPC services for small businesses on Fiverr Pro. While not a small business PPC company per se, Fiverr Pro has one of the widest databases of digital marketing freelancers for hire for just about any PPC service, from designing your ad to analyzing your campaign metrics.
Plus, you won’t find many other PPC companies with just as affordable services as Fiverr Pro, so it’s also a good option if you have budget constraints. For instance, services can start at just $125 for Facebook and Instagram ads setup or $250 for Google Ads. And, because it’s Fiverr Pro, you have assurance of its services’ quality, since all Fiverr Pro freelancers are rated at least 4.7 out of 5 by former clients.
However, the main drawback with Fiverr Pro is that you’ll need to sift through several profiles to find the freelancer that best matches your needs. You’ll also need to manage and communicate with them by yourself since you won’t have a dedicated account manager, unlike with a proper PPC agency for small businesses.
Therefore, we don’t recommend it if you are completely new to PPC advertising and want a fully customized and tailored solution for your business. However, for affordable per-project services, Fiverr Pro is one of the most reliable.
Fiverr Pro Reviews
All Fiverr Pro freelancers have a rating of 4.7 and up and are Fiverr-vetted, so you can guarantee they’re the best of the best on the platform. On Capterra, Fiverr Pro scores 4.3 out of 5 stars:
- Many said they found skilled freelancers on Fiverr Pro and overall found it a helpful and affordable platform for small projects.
- However, some had negative experiences with the platform’s freelancers, like failed deliveries or long turnaround times.
Our Expert Opinion
Overall, if you only need specific PPC advertising services and don’t want to break your bank, or if you only need an extra hand for your PPC campaign, Fiverr Pro is the best platform. There aren’t many other platforms with similarly affordable digital advertising services. If you’re willing to take the time and effort to source the right freelancer, it can be well worth your investment.
LYFE Marketing: Best for Social Media PPC Advertising
Pros
- It has PPC services for Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and Pinterest.
- It also does Google Ads and retargeting.
- It has full-service ad management, from ad design to reporting.
- Image and video ads are also available.
Cons
- All prices are by custom quote.
- Minimum ad spend is $500 monthly/ per platform (on top of management fees).
- Prices increase for more than two social media platforms.
- It has no landing page optimization services.
Here are the PPC advertising services LYFE Marketing offers:
- PPC ads on Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and Google
- Image and video ads creation
- Campaign setup and strategy
- Geotargeting (including location exclusions)
- Conversion tracking
- Ad retargeting
- Campaign results analysis and reporting
LYFE Marketing also offers custom pricing for each business. However, prices start at $1,000 monthly for two social media platforms, on top of the $300 setup fee (which can be waived if you call them) and your monthly ad budget (minimum of $500). According to reviews, most projects cost between $1,000 and $2,500.
When it comes to social media marketing and advertising, one of the best agencies for small businesses is LYFE Marketing. The agency has a long track record for all things organic and paid social media marketing, and for PPC ads, you can run campaigns on up to six platforms: Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and even Pinterest.
You can also choose plans for image and video ads separately or together. Plans start with Facebook, Instagram, and TikTok, and you can add more platforms at an additional $100 each per month. On any plan, you’ll get top-to-bottom PPC campaign management, from designing and setting up your ads to analyzing their results and even retargeting them if necessary.
LYFE Marketing offers some of the most comprehensive social media PPC advertising services.
You’ll also get a dedicated account representative assigned to your business, conversion tracking on all your campaigns, results analysis and reporting, and monthly updates and consultations. Overall, it’s one of the best PPC management services for social media, which is helpful if you have zero experience with social media advertising and want to leave it to the experts.
However, the drawback is that you’ll need a minimum ad spend of $500 per month, and management fees increase for more than two social media platforms.
LYFE Marketing Reviews
LYFE Marketing scores 4.8 out of 5 stars on Capterra:
- Many like how attentive the team is to their business’s needs and said they helped increase sales.
- However, some said the team missed deadlines and failed to refund ad spend.
Our Expert Opinion
For everything social media-related, LYFE Marketing has long been a reliable option. It’s our top social media marketing agency overall thanks to its wide repertoire of social media services, and the team offers a custom solution for your business’s needs. If you’re completely new to social media PPC ads and want to get started on the right foot, LYFE Marketing has long been one of the best.
Hibu: Best for Google and Bing Advertising
Pros
- It has Search and Display ads on both Google and Bing.
- It is an accredited Google and Microsoft Advertising partner.
- It has no minimum ad spend.
Cons
- It has no transparent pricing; prices can be upwards of $10,000 according to former clients.
- Social media ads are only available on Facebook and Instagram.
- It has no retargeting or CRO services.
Here are the PPC services and features on Hibu:
- Search and Display advertising on Google, Bing, Facebook, and Instagram
- Ad setup and management
- Ad design and copywriting
- Campaign analysis and reporting
- Dedicated account representative
Hibu offers custom pricing for its services. However, former clients report spending approximately $10,000 for packaged services. For a more accurate quote, contact the team on its website.
Aside from social media, the other major area for PPC advertising is search engines. Currently, the two biggest platforms in the world are Google and Microsoft’s Bing. And for advertising your business on those two platforms, the best PPC agency to partner with is Hibu. Hibu is also an all-around digital marketing agency, but it particularly stands out for its search engine marketing and advertising services.
There are two main reasons for this. First, Hibu provides comprehensive search engine advertising services, which means your ads will appear on both Google and Bing, both as search engine results or as image and video ads on websites. This ensures you get as much brand coverage as possible. The second reason is that Hibu is both an accredited Google and Microsoft Advertising partner, so you can be sure you’re working with verified experts.
Hibu is an accredited partner for both Google and Microsoft Ads.
Like most small business PPC services, the biggest disadvantage with Hibu is that all its management prices are custom, so you’ll need to contact the team to get a quote. Also, they don’t offer any ad retargeting or CRO services. However, on the bright side, there is no minimum starting ad budget.
Hibu Reviews
Hibu scores 4.1 out of 5 stars on Capterra:
- Many found Hibu’s team friendly and supportive and found their ads effective.
- On the flip side, some clients found their services expensive and their ads outdated.
Our Expert Opinion
Search engine advertising is a pillar of PPC advertising. It’s your best bet if you want to get your business website on top of search results, especially on the two biggest search engines in the world: Google and Bing. And if you want to tap into search advertising, your best bet is with an agency with an accredited partnership for both, like Hibu. However big or small your ad budget is, the team can help you meet your goals.
WebFX: Best for Ad Retargeting Campaigns
Pros
- It has advanced ad targeting data and insights.
- It has clear pricing plans; custom plans also available.
- It has low minimum ad spend (starting from $100).
- It has an in-house dashboard to track ROI (MarketingCloudFX).
Cons
- Display Ads are only available in higher plans from $975/month.
- Bing and social media ad campaigns are only available as add-ons.
- It has no a la carte services.
Here are the PPC services and features on WebFX:
- Ad retargeting on Google, Bing, and social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, Pinterest)
- Search, Display, Social, and Shopping ads
- Ad campaign setup and management
- Ad design and copywriting
- Data-driven audience targeting
- In-house ad performance dashboard (MarketingCloudFX)
- Ad keyword research
- Campaign analysis and reporting
- Dedicated account manager
Lite | Pro | Enterprise | |
|---|---|---|---|
Starting Cost per Month | $600 | $975 | 12% of ad spend, plus $250/month platform fee |
Google Search Ads | ✓ | ✓ | ✓ |
Display Ads Design and Copywriting | ✕ | 16 ads | 24 ads |
Monthly Ad Spend | $100 to $5,000 | $5,000 to $30,000 | $30,001 and up |
No. of Keywords | 2,000 | 10,000 | 10,000 |
Available Add-ons:
- Extra set of Display Ads: $750/month
- Social media advertising: $975/month
- Landing page testing: $1,500/month
One of the most unique things about PPC advertising is its ability to retarget customers and bring them back to your brand. This can mean using PPC ads to target customers to win back people who previously visited your website or who abandoned an item in their cart. This type of digital marketing is retargeting (or remarketing), and it’s one of the most unique traits of PPC ads.
Retargeting campaigns all come down to precise audience data and insights. And for data-driven strategies, the best PPC agency for small businesses is WebFX. It’s long been an industry leader in leveraging data and insights in its digital marketing strategies, making it the best pick for ad retargeting campaigns.
WebFX has long been an industry leader in data-driven insights.
WebFX even has plans specifically for retargeting campaigns that start at just $600 a month for management fees, although they’re only for Google Ads. If you want to run retargeting campaigns on Microsoft and social media, prices can quickly run up to thousands of dollars. However, if you want precise data to drive your PPC campaigns, WebFX has long been a reliable provider.
WebFX Reviews
WebFX scores 5 out of 5 stars on Capterra:
- Many clients find the WebFX team professional, responsive, and effective at bringing in campaign results.
- However, some clients said they had long setup times and were unable to meet with the team regularly.
Our Expert Opinion
While WebFX’s management fees can be higher than average, its team is one of the most experienced in the industry, so it can be well worth the investment if you have the budget. We also recommend it if, for instance, you already have a previous PPC campaign running and want to optimize it further to bring customers back to your brand. WebFX has the data insights and expertise to help you along.
SmartSites: Best for Optimizing Landing Pages
Pros
- It specializes in designing landing pages to maximize conversions.
- Landing page services can be standalone or packaged with PPC campaigns.
- It offers a free PPC audit.
Cons
- Plans have no transparent pricing.
- Plans can cost above $10,000 according to former clients.
Here are the PPC services and features on SmartSites:
- Landing page design, A/B testing, and launching
- Search and Display ads on Google, Bing, and Amazon
- Display Ads on Facebook, X (Twitter), LinkedIn, Instagram, Pinterest, and Reddit
- Free PPC audit
- PPC ad design and copywriting
- Campaign management
- Campaign tracking and analysis
SmartSites offers custom pricing for each business, so you’ll need to contact the team for a quote. However, according to reviews, most projects cost upwards of $5,000.
Good PPC advertising isn’t simply a one-off journey that’s over once your ad goes live. To maximize your campaign, there are strategies to improve your ad even further. One of those strategies is CRO, aka making adjustments to your ad’s landing page to increase its conversions.
There are many methods involved in CRO, but the most prominent is improving your ad’s landing pages to make them more effective at getting audiences to follow your call to action, whether it’s visiting your website or completing a purchase. Designing good landing pages can be tricky and often requires expert help, and one of the best options is SmartSites.
SmartSites is one of the few agencies with plans specifically for optimizing landing pages.
While it’s also a full-service digital marketing agency, SmartSites has plans specifically for optimizing your ad’s landing pages for conversions. This includes building your ad’s landing pages from scratch, creating its copy, and then running A/B tests to determine the most effective ones for your business.
SmartSites is unique for offering standalone landing page services, but its biggest drawback is that it has no transparent plans, and pricing can go well over $1,000 according to former clients. However, it’s long held a positive track record with customers, and it uses data to optimize your landing pages.
SmartSites Reviews
SmartSites scores 5 out of 5 stars on Capterra:
- Many clients had all-around positive experiences with SmartSites and said they were experts in their field.
- SmartSites has very few negative reviews. However, one client said the team was sometimes slow to craft campaigns.
Our Expert Opinion
If your main goal with your PPC campaign is to drive conversions, it’s worth investing in landing page optimization. SmartSites is one of the few small business PPC services specializing in it, so we think it’s worth the investment if your current PPC campaign isn’t living up to your standards. They also offer a free PPC audit to get you started.
BlueTuskr: Best for Ecommerce PPC Advertising
Pros
- It specializes in Amazon, eBay, Walmart, and Wayfair advertising.
- It also offers Google, Bing, and social media advertising.
- It can craft a custom solution to your business’s needs.
Cons
- It has no transparent pricing.
- Some projects can cost upwards of $10,000 according to former clients.
- It has no ad retargeting services.
Here are the PPC services and features on BlueTuskr:
- PPC ads on Amazon, eBay, Walmart, and Wayfair
- PPC ads for Google, Bing, and social media (Facebook, Instagram, X, TikTok, Pinterest, Reddit, Snapchat)
- Ad design and copywriting
- PPC ad campaign setup and management
- Campaign tracking and analysis
- Landing page design
Pricing for BlueTuskr’s services is custom—you’ll need to inquire for a quote via its website. However, according to reviews, most projects cost upwards of $10,000 for bundled services.
While most small business PPC services focus on generating traffic to your website, it takes a different set of PPC strategies to generate sales if you have an online store on ecommerce platforms like Amazon and eBay, which have entirely different ecosystems from social media or search engines.
If you have an online store on these platforms, the best PPC agency that can help you drive your sales is BlueTuskr. It has PPC services that specialize in ecommerce platforms including Amazon, eBay, Walmart, and Wayfair, beyond the usual Google, Bing, and social media. The team can set up PPC ads that specifically lead users to your products, including sponsored product listings and image ads.
While BlueTuskr stands out for its ecommerce PPC ads, pricing is custom for each business, so you’ll need to inquire via its website. However, services are available individually or packaged in a custom solution for your business, so you only pay for what you need. One drawback is that it doesn’t offer any retargeting services, so it’s not the best choice if you already have a running PPC campaign.
BlueTuskr Reviews
BlueTuskr scores 4.8 out of 5 stars on Clutch.co:
- Many clients were pleased with the team’s ecommerce PPC services and said they helped to increase revenue.
- A few negative reviews said they could improve their website services and reporting process.
Our Expert Opinion
While BlueTuskr’s prices may run on the higher side, they can be worth it if you run your business primarily on Amazon, eBay, Walmart, or Wayfair. The team can lead users to your store page and increase your sales. For a free consultation, you can book an appointment with the team via its website.
Avalaunch Media: Best for Ad Design Services
Pros
- Its ad design services are available individually or with full-service ad campaigns.
- It creates image or video ads for Google, social media, or YouTube.
- It also offers landing page design and ad retargeting services.
Cons
- It has no Microsoft (Bing) ads services.
- Most projects cost above $10,000 according to former clients.
Here are the available PPC services on Avalaunch Media:
- Creative ad design (both image and video ads)
- Landing page design and optimization
- PPC ad management on Google and social media (Facebook, Instagram, YouTube, TikTok, Pinterest, Snapchat)
- Google Shopping Ads
- Ad campaign setup and management
- Campaign reports and analysis
- Campaign analytics dashboard
- Dedicated account manager
Avalaunch Media offers custom pricing, so you’ll need to contact the team for a quote. However, according to former clients, most services cost $10,000 per project.
Good ad content that gets clicked on is a mixture of art and science—aka creativity and data-driven strategy. You’ll need both eye-catching visuals and a data-based understanding of what your audience likes. Finding the right balance is no easy task, but an agency that can help you is Avalaunch Media.
Avalaunch Media offers a wide range of PPC services, but what makes it stand out is its in-house creative team, who can design your ad, including its copy. The team is experienced with creating ads that match your audience’s interests and are picked up by algorithms, whether it’s simple image ads for social media or video ads for YouTube.
Aside from ads, Avalaunch Media can also design and A/B test landing pages and manage your ad campaigns on Google. However, they have no services for Bing. If you need to run campaigns on Bing, you can only hire the team to design your ads, but you’ll need to set them up yourself—or hire a freelancer separately via sites like Fiverr.
Another drawback is that there are no transparent prices, and many former clients price it at over $10,000 per project. However, Avalaunch Media’s services are also flexible: you can avail them individually or packaged in a custom solution.
Avalaunch Media Reviews
Avalaunch Media scores 5 stars out of 5 on Capterra:
- Many clients are pleased with Avalaunch Media’s overall services and find the team professional and communicative. So far, it hasn’t gotten any negative feedback.
Our Expert Opinion
Avalaunch Media is a frontrunner in the digital advertising space, especially when it comes to ad design. Because of this, we recommend it as the best PPC agency for small business owners who prioritize good ad content that stands out and aligns with audiences’ interests. You can avail of its ad creative services independently, or partner with the agency full-time.
How We Evaluated the Best PPC Agencies for Small Businesses
There are many digital advertising agencies in the industry, but not all are the best fit for small businesses. For instance, some have sky-high prices beyond most small business owners’ budgets, while others may not have all the essential PPC services you need to meet your objectives. Therefore, when choosing the best PPC agency for small businesses, we evaluated them using certain criteria. These include:
- PPC Services: The best PPC agencies should provide full-service, top-to-bottom PPC campaign management, from creating your ad to tracking its metrics afterward. You can rely on the agencies above to handle every aspect of your PPC campaign for you.
- PPC Platforms: Currently, PPC campaigns can run on three main platform types: search engines, social media, and ecommerce sites like Amazon and eBay. The best small business PPC services, including the ones above, should be able to run campaigns on at least two platforms to give your ads wide enough coverage.
- Cost: PPC management shouldn’t have to consume most of your marketing budget. While most agencies offer custom pricing for each business, we looked at reviews from former customers and only selected those with a starting budget of $1,000 a month or less.
- Other digital marketing services: Outsourcing multiple digital marketing strategies to one agency is far more convenient than to several different ones. Therefore, we also evaluated platforms based on other digital marketing services available aside from PPC advertising.
- Client Reviews: How an agency presents itself and how clients see them aren’t always one and the same. That’s why we looked at reviews from former clients on review sites like Capterra and G2 and only included those with a rating of at least four out of five stars.
Frequently Asked Questions
On average, the starting cost of a PPC agency for small businesses is $3,150 a month for packaged services, or from $95 to $10,000 per individual project. However, these can vary depending on the services you need and the number of platforms you run PPC ads on. A specific service, like Microsoft Ads setup, can be as low as $95 per project from a freelancer on Fiverr, while multiple packaged services from a full-service agency can cost $10,000 or more.
For PPC ad management services, expect to pay between $1,000 and $10,000 a month on top of your ad budget if you hire a full-service digital marketing agency. However, if you only need specific PPC services, a more affordable option is to hire a marketing freelancer from platforms like Fiverr, which usually only costs less than $500 per project and doesn’t require any long-term contracts.
Yes. For small businesses, PPC advertising can bring online awareness and visibility to your brand, generate clicks to your website or other landing page, and even generate leads and conversions—especially during a specific timeframe. This is also why PPC advertising is often used for promoting limited-time marketing campaigns like seasonal sales or event signups. They’re proven effective at delivering results within a specific timeframe.
Bottom Line
PPC advertising can be a valuable support for your organic marketing strategies, especially if you have specific campaigns to promote. To set your PPC campaigns up for success, the small business PPC services above are a good place to start. They can craft tailored solutions to your business’s needs and handle all the PPC setup and management for you.
However, if you have a tight budget and only need specific PPC services, the best affordable-yet-reliable PPC agency for small businesses is Fiverr Pro. Fiverr Pro has hundreds of qualified PPC advertising experts available for hire per project and is especially valuable for any small business on a budget. PPC services start at less than $100 with no long-term contracts.
