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A sales coordinator ensures that your sales department runs smoothly by organizing and coordinating sales activities—scheduling, checking inventory, document filing, and communicating client activity—ultimately leading to increased productivity. A sales coordinator job description documents these requirements for potential candidates.
Download our free sales coordinator job description template and customize it to fit your company’s needs.
What to Include in a Sales Coordinator Job Description
A strong sales coordinator job summary should include details about the position, required skills and experience, education requirements, and job duties. For better impact, it should also include information on your company culture, benefits, and instructions for applying.
Position Details
The first items to include at the top of your sales coordinator job description are some basic details about the role. Consider adding the following:
- Title: Putting the job title at the top makes it easy for you to determine which job you’re looking at and helps potential candidates see what their job title might be. Some companies choose to advertise their jobs with fancy or fun job titles. For your job description, however, it’s best to keep it straightforward.
- Department: Adding the department ensures you’re putting the role in the right section of your company—in this case, sales.
- Classification: This is extremely important for employment law compliance purposes. You need to classify your employees as either exempt or nonexempt, and full time, part time, seasonal, or temporary. Learn more about employee categories in our types of employees article.
- Compensation: Adding the compensation range (at minimum) to your sales coordinator job description will help ensure that you’re paying competitive rates and attracting the best talent.
- Reports To [Job Title]: A sales coordinator may report to the sales manager, sales director, or other position. Putting this job title here shows potential candidates where the sales coordinator role falls in the organizational structure of your business.
- Direct Reports: It’s important to include whether your sales coordinator will have any people reporting to them. Most likely, they won’t.
The position details should be placed at the top of the job description so candidates can evaluate the opportunity quickly.
Determining Salary/Compensation for the Sales Coordinator Role
It is advantageous to include the sales coordinator salary or salary range in your job description. To determine a fair amount, conduct an analysis of what a sales coordinator makes in your industry and your office location. If you’re hiring a remote worker, use the national average. Read more about conducting a salary analysis in our best salary comparison tools guide.
The average base salary for sales coordinator jobs in the US right now, according to Indeed, is around $78,487 per year. Take note that this figure is for a base salary, and because a sales coordinator will be on your sales team, they may also expect commissions. The average commission for a sales coordinator right now is around $12,000 per year. This is a significant bump to someone’s pay, so you’ll want to include a good range in your job description.
Skills & Experience
List the skills you want your potential sales coordinator to have and include any details about software you use or the past experience you’re looking for. For example, you may want to include the following bullet points in your sales coordinator job description:
- Two or more years of experience as a sales coordinator or in sales administration
- Good team development and leadership skills
- Computer literacy
- Good administrative, organizational, and problem-solving skills
- Excellent communication, sales, and customer service skills
- The ability to multitask, work in a fast-paced environment, and meet deadlines
- Current knowledge of industry trends and regulations
Job Duties
Your sales coordinator job description must include the job duties of the role. It should be concise but convey enough detail that a potential applicant will be able to quickly tell if they’re qualified for the role.
A sales coordinator should be adept at overseeing the productivity of the sales team. While not managing salespeople, a sales coordinator helps sales team members by arranging appointments, keeping their calendars, and providing them with up-to-date information. They may also handle customer calls and emails if a sales representative is unavailable.
Consider including some of the following bullet points in your job description to help outline these duties:
- Handle customer calls and emails
- Collaborate with the sales team to give them updated sales information and data
- Develop and maintain file systems to keep sales records, run reports, and provide financial information
- Answer customer and potential customer questions
- Manage calendars for salespeople
- Collect and analyze data to target new sales
- Track goals and quotas for the entire sales team
- Collaborate with other teams to increase sales
Company Culture & Benefits
Every job description should also include details about your company culture. You’re ultimately trying to answer one key question from every applicant: Why would I want to work for you?
You can answer that question by mentioning the tools and software you use, including details about your company’s career advancement opportunities, listing specific training you provide, and mentioning your company culture and benefits.
Employees today expect a full package that includes healthcare and time off. Depending on your industry, employees may also expect hybrid or remote work flexibility as well. Make sure you highlight your key benefits offerings to entice high-quality applicants. Learn more about the types of employee benefits in our comprehensive guide.
Sample Company and Benefits section from a sales service coordinator job description
How to Apply
When you write your sales coordinator job description be sure to add details on how a candidate must apply for the position. This will save you time when you’re ready to post your job ad. Some businesses prefer that candidates email them directly, while others use their careers page on their website or a Google Form.
You could also use a third-party job board, like ZipRecruiter. This can help reduce the time you spend reviewing unqualified candidates, as you could have candidates answer specific questions before you see their applications. Read our guide on the best job posting sites for employers to find some options on where to find applicants.
Tips for Hiring a Sales Coordinator
Finding employees you’ll love doesn’t have to be hard—but it does require you to put in some effort. Here are our best tips for hiring a stellar sales coordinator.
Clearly Define the Role
Before you even start looking for candidates, you need to take some time to define the role of the sales coordinator. When approaching this task, ask yourself:
- What exactly will this person be responsible for?
- What kinds of tasks will they need to perform?
Taking the time to answer these questions will help you identify the skills and qualities your ideal candidate should have.
Hire a Communicator
A big part of being a sales coordinator is communicating with clients, vendors, and other members of your team. As such, it’s important to hire someone who knows how to communicate effectively, both in person and in writing.
Focus on Organization
An organized sales coordinator is a productive sales coordinator. When you’re looking at candidates, pay attention to signs that they are organized and detail-oriented. Do they have a well-organized resume? Do they seem like they could keep track of multiple deadlines? These are all good signs that you’ve found an organized candidate.
Look for Coachability
Even if a candidate doesn’t have direct sales experience, they may still be a good fit for the role if they are coachable. A coachable person is open to feedback and willing to learn new things. They also have a growth mindset, meaning they believe they can improve with practice and experience.
When you’re interviewing candidates, ask them about times when they’ve had to learn new things on the job or how they’ve handled constructive criticism from a boss or coworker. The best candidates will give specific examples of times when they’ve been able to learn and grow in their roles.
Frequently Asked Questions (FAQs)
A sales coordinator is an employee on your sales team that is in charge of making sure everything within the sales department runs smoothly.
The daily duties of a sales coordinator include seeing to the needs of the sales manager and all sales associates, keeping all client information and documentation secure, and performing administrative tasks within the sales department.
Bottom Line
Knowing how to hire qualified employees starts with putting together a well-written and thorough sales coordinator job description. By using our provided template and stitching together the elements of your company that candidates will want to see, you’re already one step closer to a more productive sales team.
When you’re ready to post your sales coordinator job ad, consider ZipRecruiter. Your ad will post to multiple job boards at once and you can track your applicants from start to finish. Start with a free trial today.
