A sales coordinator organizes and coordinates sales activities to help your sales team increase its productivity. Those who fill this role are typically individuals who want to get into sales but don’t yet have much experience.
To fill this post successfully, you must have a well-written job description that will attract quality candidates and help them better understand what the job entails. A strong sales coordinator job description will include details about the position, required skills and experience, and job duties, as well as information on your company culture and benefits and instructions for applying.
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Position Details
The first items to include at the top of your sales coordinator job description are some basic details about the role. Consider adding the following:
- Title: Putting the job title at the top makes it easy for you to determine which job you’re looking at and helps potential candidates see what their job title might be. Some companies choose to advertise their jobs with fancy or fun job titles. For your job description, however, it’s best to keep it straightforward.
- Department: Adding the department ensures you’re putting the role in the right section of your company—in this case, sales.
- Classification: This is extremely important for employment law compliance purposes. You need to classify your employees as either exempt or nonexempt, and full time, part time, seasonal, or temporary.
- Compensation: Adding the compensation range to your sales coordinator job description will help ensure that you’re paying competitive rates and attracting the best talent.
- Reports To [Job Title]: A sales coordinator may report to the sales manager, sales director, or other position. Putting this job title here shows potential candidates where the sales coordinator role falls in the organizational structure of your business.
- Direct Reports: It’s important to include whether your sales coordinator will have any people reporting to them. Most likely, they won’t.
The position details should be placed at the top of the job description so candidates can evaluate the opportunity quickly.
If done well, your job description can be quickly turned into an effective job ad to make hiring new employees easier.
Sales Coordinator Salary/Compensation
We mentioned above the advantage of including the sales coordinator salary or salary range in your job description. So, you’ll need to figure out what to pay your sales coordinator. To do that, conduct an analysis of what a sales coordinator makes in your industry and your office location. If you’re hiring a remote worker, use the national average.
The average base salary for a sales coordinator in the US right now, according to Indeed, is $18.17 per hour, or $51,734 per year. Take note that this figure is for a base salary, and because a sales coordinator will be on your sales team, they may also expect commissions. The average commission for a sales coordinator right now is around $12,000 per year. This is a significant bump to someone’s pay, so you’ll want to include a good range in your job description.
Compliance Note: If you’re hiring in certain states, even if your company isn’t located in that state, you may need to put the salary range in your public job ad. Some states have pay transparency laws requiring employers to give the pay range before a candidate even applies for the job.
Skills & Experience
More often than not, a sales coordinator position is an entry-level position, but depending on your needs, you may want someone with a few years under their belt. As such, it’s important to clarify exactly what you expect of someone in this role.
List the skills you want someone to have and include any details about software you use or the past experience you’re looking for. For example, you may want to include the following bullet points in your sales coordinator job description:
- Two or more years’ experience as a sales coordinator or in sales administration
- Good team development and leadership skills
- Computer literacy
- Good administrative, organizational, and problem-solving skills
- Excellent communication, sales, and customer service skills
- The ability to multitask, work in a fast-paced environment, and meet deadlines
- Current knowledge of industry trends and regulations
Education, while important for positions like a lawyer or doctor, shouldn’t be disqualifying for a sales coordinator. Instead, we recommend focusing on skills-based hiring. It generally provides a better evaluation of whether someone can do the job you need them to do.
Job Duties
Your sales coordinator job description must include the job duties of the role. It should be concise but convey enough detail that a potential applicant will be able to quickly tell if they’re qualified for the role.
A sales coordinator should be adept at overseeing the productivity of the sales team. While not managing salespeople, a sales coordinator helps sales team members by arranging appointments, keeping their calendars, and providing them with up-to-date information. They may also handle customer calls and emails if a sales representative is unavailable.
Consider including some of the following bullet points in your job description to help outline these duties:
- Handle customer calls and emails
- Collaborate with the sales team to give them updated sales information and data
- Develop and maintain file systems to keep sales records, run reports, and provide financial information
- Answering customer and potential customer questions
- Managing calendars for salespeople
- Collect and analyze data to target new sales
- Track goals and quotas for sales team
- Collaborating with other teams to increase sales
Your Company Culture & Benefits
Every job description should also include details about your company culture. You’re ultimately trying to answer one key question from every applicant: Why would I want to work for you?
You can answer that question by mentioning the tools and software you use. Include details about your company’s career advancement opportunities and any specific training you provide.
Don’t forget to mention your company benefits also. Employees today expect a full package that includes healthcare and time off. Depending on your industry, employees may also expect hybrid or remote work flexibility as well. Make sure you highlight your key benefits offerings to entice high-quality applicants.
Some companies choose to include this information within the rest of the job description instead of making it a separate section—either way is acceptable. Just make sure you’re including the information necessary to answer the candidate’s key question.
Sample Company and Benefits section from a job description
How to Apply
Lastly, when you write your sales coordinator job description, add details on how a candidate applies to save you time when you’re ready to post your job ad. Some businesses prefer that candidates email them directly, while others use their careers page on their website or a Google Form.
You could also use a third-party job board, like ZipRecruiter. This can help reduce the time you spend reviewing unqualified candidates, as you could have candidates answer specific questions before you see their applications. Whatever your company practices, include that information so that it’s ready to go when you post the job.
Tips for Hiring a Sales Coordinator
Finding employees you’ll love doesn’t have to be hard—but it does require you to put in some effort. Here are our best tips for hiring a stellar sales coordinator.
1. Define the Role Clearly
Before you even start looking for candidates, you need to take some time to define the role of the sales coordinator. When approaching this task, ask yourself:
- What exactly will this person be responsible for?
- What kinds of tasks will they need to perform?
Taking the time to answer these questions will help you identify the skills and qualities your ideal candidate should have.
2. Look for Good Communicators
A big part of being a sales coordinator is communicating with clients, vendors, and other members of your team. As such, it’s important to hire someone who knows how to communicate effectively, both in person and in writing.
3. Find Someone Who Is Organized
An organized sales coordinator is a productive sales coordinator. When you’re looking at candidates, pay attention to signs that they are organized and detail-oriented. Do they have a well-organized resume? Do they seem like they could keep track of multiple deadlines? These are all good signs that you’ve found an organized candidate.
4. Look for Someone Who Is Coachable
Even if a candidate doesn’t have direct sales experience, they may still be a good fit for the role if they are coachable. A coachable person is open to feedback and willing to learn new things. They also have a growth mindset, meaning they believe they can improve with practice and experience.
When you’re interviewing candidates, ask them about times when they’ve had to learn new things on the job or how they’ve handled constructive criticism from a boss or co-worker. The best candidates will give specific examples of times when they’ve been able to learn and grow in their roles.
For more questions you may want to ask your sales coordinator candidates, check out our guide to the best interview questions.
Bottom Line
Finding a qualified sales coordinator starts with putting together a well-written and thorough sales coordinator job description. By using our provided template and stitching together the elements of your company that candidates will want to see, you’re already one step closer to a more productive sales team.
Be sure to check out ZipRecruiter when you’re ready to post your job ad, where you can post to multiple job boards at once for free.
